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The quiznos's experience can be summarized as follows:
1. astronomical menu price
2. brought back down by $2 or $3 off coupon
3. good gastronomical experience while food is going down (toasty!)
4. hasty retreat to bathroom afterwards5. download more coupons and repeat the experience.
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So are the 6" and 12" really 6" and 12"? Or are they more like 5" and 10.5"?
With bread and fuel prices skyrocketing, this will probably be a race to the bottom in the sandwich franchise market. I predict their next move will be a Wish Sandwich where you get two slices of bread and you wish it had something in between. All for the price of a small!
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After I first tried quizno's about 5 years ago I was a fan. This isn't the first time things have shrunk for them. Their bread used to be wider and the regular would fill me up. The large was a ridiculous amount of food. Now I don't have much need for their food though I still enjoy the flavor. Just not the deal it used to be.
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I was in my local quizno's, and they've still got all three sizes. Regular roast beast is still $7.99, and the other specialty regulars are still just shy of $6. Smalls are the same price/size as well.
I'm in the FL Panhandle, and that Quizno's probably has fairly low overhead costs.
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At the very same time, Subway is running a promotion for footlong subs at $5. (Not that I'm in any way endorsing Subway -- the bread is spongy, the meats are those glued-together portion-controlled slabs, the vegie toppings aren't bad so long as you reject the squirted mayo and mustard.)
Fortunately, here in SoCal we have the remainders of a much better chain -- Togo's. Better still, you can get a large Godmother or meatball sub at Bay Cities Deli for less than that Quizno's price.
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I haven't been in Quiznos lately, and the last couple times it was to try the Sammies, but if it's true that 6" of sandwich are going for $8, I'll be looking for other sandwich options. I can get a footlong at our local Planet Sub for less than that, and it's better bread and a better sandwich. It's on the other side of town, however, so I'll probably burn any savings in the trip over and back.
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A preponderance of Quizno's stores have been marginally profitable, or not at all, in recent years, because food costs had crept up to 40% of sales. Store owners are required to buy food commodities from corporately-owned suppliers, but that is a separate story. The target rate for food cost is 29%, so this is an effort, on paper, at least, to salvage profitability. Customer acceptance can only be negative; the question is to what degree.
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