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Decline of sake consumption in Japan

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Are there any sources you would recommend I look intoto learn about the reasons for the dramatic decline of sake consumptuon in Japan since the 1950s? I know that beer, whisky, shochu, etc. were/are used as substitutes as they came into consciousness, but I am wondering what other causes have contributed to sake's fall from its long-standing place of Japan's national drink. I am interested in internet sources and have found a good bit of info, but I am especially looking for academic publications on this topic.

Thanks!

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