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Welch's chocolate covered fudge bar

Does anybody remember Welch's chocolate covered fudge candy bar? It was the best candy bar ever. I used to buy them all the time in the '60's for 25 cents. It was a fudge center with a great fudgy texture covered with chocolate. Sometime around 1967, the candy company put out a so called "improved" candy bar where they made the inside smooth and creamy. It was nowhere as good as the original and then I never saw it again. I heard that Welch's candy got bought out by Nabisco or Nestle but they didn't continue making the candy bar. Does anybody have a reasonable substitute for the fudge bar?

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  1. I know it doesn't help much, but here's a photo from the National Candy Wholesalers catalog with the different Welch's bars.


    I don't recall the exact timeline, but Welch's ended up being made by Nabisco and then were sold off to Tootsie. Tootsie still makes Junior Mints, Sugar Babies & Sugar Daddy.
    Some of the products are now made by Tootsie (Junior Mints and Sugar Daddy). I don't know for sure that the license for the different fudge-type bars were also transfered.

    I know some folks are on the prowl for the old fudge bars.

    My advice is to find a local fudge shop or bakery that makes that sort of thing and describe it and see if they'd be willing to give it a try. (Then let everyone know on Chowhound, so they can descend on that shop and give it a try too!)

    2 Replies
    1. re: typetive

      Thanks for responding. It was good to see pictures of the old candy bars from years ago. Alot of them were better than anything made today. I still like junior mints. I don't know why there weren't replacements for some of the candy bars like the Frappe and Fudge bar. They were good and very popular back then. I 've looked at several candy/fudge shops for something similar but never found anything. I did try to get the Vermont Country store to bring back the fudge bar because they do have some vintage or hard to find candy but all they did was thank me for the suggestion but didn't implement the idea.

      1. re: typetive

        WELCHES FUDGE BAR was my favorite, they were indescribable, amazing flavor and texture. and all for just .25 Have no idea why they stopped making them, they were very popular, but then again thats how it works, something is GOOD and POPULAR so they get rid of it. WISH THEY WOULD BRING IT BACK along with the COCONUT GROVE BARS, yummy...

        1. re: im_nomad

          I grew up in Cincinnati and as a youngster I really looked forward to buying the Welch's Fudge bar, I remember buying them in the 50's for a nickel. Wish they still made that candy bar. It was sooooo Good.

        2. I remember that candy bar as being the best I have ever eaten!! I also contacted Vermont Country store and got nothing back from them. The candy bar we are talking about is the one in the blue and white wrapper, on the top right side of the following link:

          If anybody can come up with a source I'd start buying them again.

          1. I loved the Frappe bars Welch's used to make, so thanks typetive for the ad picture; it made my mouth water just looking at it. I used to buy a Fudge Bar and a Frappe on the way home from school almost every day. No wonder I was such a pudge as a kid. There was also a candy bar the Peter Paul made which had a whipped chocolate center surrounded by a dark chocolate shell. Does anyone know that one and remember the name?

            1. I just Googled "remember Fudge candy bar?" and I found your blog. I dream of finding this candy bar, too! I like truffles because they're sort of ...well not really.. Ive yet to come close to the pleasure of a Fudge bar. I was a little girl when my dad would stop in for gas a Sample's grocery store in Lyon Mountain,NY . A real blast from the past! I enjoy seeing the photos in replies. I will keep checking and perhaps I will check into Rambach's International Bakery in Plattsburgh, NY. They make amazing unique cakes, pastries and chocolates. Keep Searching.

              1. K

                Are you sure that it was the 60's since jfood does not remember. Likewise at $.25 that would have been the most expensive candy bar on the counter. Most were still $.05-.08.

                Even the pictures below do not jog the memory.

                4 Replies
                1. re: jfood

                  I still have the taste in my mouth of Welch's Fudge bars... and yes, in the 60s you could find them at the Corner Variety store in North Adams, Massachusetts. I used to stop by at least once a week after school at St. Joseph's High School and nail one. Perhaps it was my original 'sugar fix' but it evokes a fond memory, and yes, it was a nickel in the 60s

                  1. re: topmanwpb

                    i used to get them in norwood mass when i was a kid.i can almost taste them now.wow were they the best.but like everything else thats really good they find a way to get rid of it.they would make a fortune on them today.just on me alone,lol.ithey cant take my memories away!

                    1. re: topmanwpb

                      LOL--You are bringing back memories. I went to St. Patrick grammar school in Bay Shore, L.I. During the 1960's. To make extra money, during lunchtime, the nuns would sell candy (I'm sure that would never happen now!). The candy was a NICKEL..A NICKEL!!! Welch's Pom Poms were always one of the staples, but the Fudge bar was an item only to be found at the local candy store. I was so envious of some of those kids who would have a quarter to spend on candy...my mother wouldn't let us have candy from school but once a week!

                    2. re: jfood

                      This is funny, I was just talking about that candy bar today, and no one remembers it. I used to buy mine at the corner REXALL DRUG Store at Kedzie and North Ave. I could eat one every day. They we so fantastic. They had a very unusual flavor. I wish I could find them again. I don't think anyone can duplicate that taste. It wasn't real sugary sweet like the fudge you buy in fudge shops, and the chocolate coating was thin. IT WAS JUST ONE GRWT CANDY BAR. I WANT IT BACK..

                    3. I've been hunting for the Rum Frappe bar for a few years. Guess they're gone forever. Another of my favorites then was the Mountain Bar. (vanilla). You can still get them from the Brown-Haley Co., but now have maple and cherry, too.

                      1. I've been searching for the Rum Frappe bar for a long time, too. Guess they're gone forever. They were so good! Another favorite of that era was the Mountain Bar. You can still order them from the Brown-Haley Candy Co. Original was vanilla, but now they also have maple and cherry.

                        1. I do remember them. They were sooo rich, and had that chewy/grainy/smooth fudge texture. I loved them.

                          1 Reply
                          1. re: Parrotgal

                            Perfect description Parrotgal! I discovered them when I was a little girl and we would visit my aunt in Worcester, Mass. I was crazy about them, used to buy up as many as I could from the corner candy store & bring them home to Wisconsin, stolen treasure!
                            . I remember them really well, have never had anything like them since.
                            I see no one has come up with anything on the board so far. Too bad! I was hoping. Let's keep trying !

                          2. I agree it was "the best" ever. I even have an advertising photo of the candy bar hanging on my wall! I did a little research and discovered that in fact the Tootsie Roll company in Chicago, does in fact own the rights and recipie to this wonderful bar. Perhaps if enough people contacted them we could get a "batch"!

                            1. I remember a chocolate covered fudge candy bar called JUMBO that sounds like what you are describing. They were yummy, wonder why they quit making them.

                              1 Reply
                              1. re: ruteach

                                Never heard of them. Were they rum flavored? Most everyone mentions the 60's. I remember them in late 40's! Sure wish we could find then again.

                              2. No, they were not rum flavored. It was like a chocolate covered fudge bar.. real fudge (soft) inside the chocolate.

                                1 Reply
                                1. re: topmanwpb

                                  Thank you for answering. That must have been the Welchs' fudge bar. I have been trying to find the Welchs' Rum Frappe bar, which was also covered in chocolate.

                                2. If you came from Brooklyn USA and were a candy lover it was hard not to crave a Welch Chocolaate Covered Fudge Bar. After WWII they were almost as important to a teenage boys life as meeting a new girl.
                                  Mr. Welch brought an end to his famous candy by becoming involved in extreme right type of politics. He became the founder of the John Birch Society and itt didn't take very long for the general public to turn away from his great candy for that reason even though he already had sold his company. A sad ending to one wonderful candy bar that I can honestly say I miss to this very day.

                                  2 Replies
                                  1. re: Talljac

                                    Thank you for the interesting information.
                                    I had no idea about Welch's history.
                                    No, I am from the midwest; my aunt in Massachusetts used to send them to me, and once she found out I was addicted, she kept me well supplied. I can still taste that candy bar. How did you find out his story, may I ask? I've never been able to learn a thing. I am impressed & again thank you :)

                                    1. re: Rosalinde11

                                      Simply I knew Mr. Welch from business. His politics were a true adversity to the American Public. He sold the business as sales declined. The final owner felt so strongly about his politics that it would be in the public's interest to have his name as associated with Candy bars just disappear and that's what happened. Those of us who really loved that chocolate covered fudge bar also became a victum of a very biased individal in the process. I can still taste that candy bar even after all these past years. One of the few times in American History a man's politics distroyed a business because his name identified the product.
                                      A Happy Holiday and a Happy and Healthy New Year to One and All

                                  2. I do remember the bars. I loved them au natural, but my father paired them with a can of mixed nuts. I miss them passion ally!

                                    1. This is what I remember, $.05 at Gossos grocery store in Darien, Wisconsin. My nephew Tyler and I try to make it at every Super Bowl party.