Good New American / moderate price?
Try The Smith: http://www.ctrnyc.com/THESMITH/index.... on Third Avenue between 10th and 11th. Great restaurant, atmosphere and prices. I've been there a few times with different friends since it opened in December and everyone always enjoys it. Last friday, before a show, a friend had suggested Momofuku, but it was to crowded when we got there (at 6:30pm!), so we walked over to The Smith and had a great meal -- even though our minds and tastebuds had been set on Momofuku.