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Shmura matzo prices

With Purim behind us, we now turn our attention (and our pocket books) to Pesach. I noticed ads in both 5 Towns Jewish Times and the Jewish Press advertising hand shmura matzos for $9/lb (KRM Kollel), $8/lb (Goldberg’s). I distinctly remembered seeing both Brachs and Gourmet Glatt charging approx $18/lb!! for smurah matzos. What gives? I understand that matzos, both shmura and machine as being made from flour and water. The price for 18 minute machine matzos is being advertised for $2.19/lb and the machine shmura is going for $4.49/lb. So what would be the difference between the $8/lb and the $18/lb hand shmura matzos?

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  1. That is pretty good - do not know what the difference but here in Chicago we only have it for $16/lb -

    1. Just some conjecture on my part: the cheaper ones may have more broken pieces, more thicker pieces (meaning fewer pieces, and possibly harder to eat), or darker/burnt pieces. I don't know, but I'd find it hard to believe that prices have dropped so much since last year that they'd be down to $8/lb. One other guess it that it's a loss-leader to get you into the store (a product that is sold at a loss in order to attract customers), and it's probably also limited to one box per customer.

      7 Replies
      1. re: queenscook

        Goldberg’s ad says unlimited. I still don't understand the rationalization for $18/lb for flour and water, I find it hard to believe how $8/lb is a "loss" leader, I am sure they are not losing money at $8/lb. The cost of the raw materials is minimal (look at the price of machine matzos to get an idea at the raw material part of the cost equation). As to the cost of labor, the whole process of making matzo must by kashrus definition take less than 18 minutes, and the bakers’ skills are not that demanding to require high paid individuals. If you put the two parts together it is hard to believe that one looses money at $8/lb, not to mention the necessity for $18/lb.

        1. re: MartyB

          While I'm not exactly trying to justify $18/lb, it must be borne in mind that the flour is not Gold Medal off the shelf at a couple of dollars for a 5 lb. bag. This wheat has to be guarded (that's what "shmura" means) from the time of k'tzira (harvesting), so that it doesn't come in contact with any moisture. That must have some pretty high costs associated with it. I don't know how much labor costs, but the kashering of the facilities and the upkeep to clean the work areas and the machinery for all the runs must cost something. But, in the end, we do live in a capitalist society; I suppose if everyone refused to pay these prices, maybe they would come down. Or maybe we'd have to figure out some way to make it ourselves. For the mitzvah of achilas matzah on the first night of Pesach, I guess I'm willing to pay $18/lb pretty happily. It probably doesn't come out to be any more than what I pay for a mass produced candy bar (at close to $1 a bar for a bar of candy that weighs only about an ounce, that too works out pretty close to $18 a pound.)

          1. re: queenscook

            You are missing my point, I see two stores that are selling "hand SHMURA matzos" for $8/lb. My qestion is, what are you getting from the $18/lb matzo that you are missing from the $8/lb hand SHMURA matzo.

            If one believes that they MUST have hand shmura matzo, then the only way to bring the cost down is to go out of your way to buy the cheaper ones. I for one am going to Brooklyn today from the five towns, not to save the $100 that 10 lbs of shmura matzos would net me, but to do my share and not pay what I feel is price gouging, after all, the matzo that one is to eat at the seder is "supposed" to be lechem oni, the bread of the poor. I am sorry, but $18/lb is not in the spirit of lechem oni (to be honest $8/lb is not too much better, but better still).

            1. re: MartyB

              There very well may be no difference in the product, just the price. Why is bottled water from Pathmark cheaper than Dasani? Or Poland Springs? Or Evian? Why is any water that expensive, when tap water is a couple of cents a gallon at best? Why do people pay that either, for that matter? Why is a cup of Starbucks coffee so much more than that somewhere else (I couldn't even guess at costs; I don't drink coffee and have never bought anything from a Starbucks.) Things are worth what people are willing to pay for them. If it is worth what the gas and time (and possible parking costs) will cost you to get to Brooklyn from the five towns, then that is your prerogative, and I say kol ha'kavod to you. For me, even from Queens, that trip would be at least a couple of hours round trip, not to mention the hassles of parking and dealing with the pre-Pesach chaos of Brooklyn, and I'd rather buy local or possible even go out to your neck of the woods--to the Brach's in Lawrence--for one big shopping trip. I used to make myself crazy, comparison shopping at three or four local places, and divide my list up after I had done the initial reconnaissance. Then I realized that my time was worth X dollars an hour, and the time I was spending on the shopping was not worth the dollar or two, or even 10, I was saving. It's all a matter of what you value. It's perfectly fine that you value the "spirit" of what you understand lechem oni to be. I simply don't calculate this the same way you do.

              1. re: queenscook

                What you say is true. Fortunately, both KRM Kollel and Goldberg’s have extreemely low prices so when I go to them for the shmura matzos I plan on doing most of my pesach shopping there as well.

                Check out page 15 in http://www.5tjt.com/pdfs/20080328_Iss...

                1. re: queenscook

                  Just as a quick note, Goldberg’s ad says that they are open 24 hours. It is therefore possible to go there at a time where there is no "pre-Pesach chaos", parking problem, or long commute.

                  1. re: queenscook

                    It is, of course, all marketing. Dasani water IS tap water. Get a filter for you tap water and you can have the same thing for bupkis.

                    Starbuck's coffee does actually have a unique flavour profile, which you may love or hate, but you are not paying for coffee. You are paying for the "privilege" of hanging out at Starbucks.

                    My time is valuable, but $18 matzoh is a gouge.

          2. BS"D

            Prices of It's Delish brand hand Shmura and Chabad shmura are both pretty low in stores in Los Angeles, but my rabbi was actually selling It's Delish Tanur Rishon hand shmura last year for $7/lb. Unfortunately, I had so much from othersources that I only bought 3 lbs of the Tanur Rishon, and had 12 lbs of more expensive stuff from other sources. The best tasting matza, Papa, still is quite expensive here. It's much thinner and is far easier to eat.

            1. Supersol on Main St. in Flushing is selling Israeli hand made Shmura for 14.99/lb

              1. Things are looking better, I just saw that Gourmet Glatt is selling hand shmura matzo for $11.99/lb. http://www.thefivetowns.com/Images/Me...

                Supersol is still continuing their tradition of offering SOME excellent prices on some of their meats. As an example they as selling Kosher For Peasch Chicken Cutlets for an amazing $3.39/lb http://www.thefivetowns.com/Images/Me...

                My granddaughter had her 3 year old birthday party yesterday and I was supposed to take my mother home to Brooklyn (hence my eye to Brooklyn's prices) but my brother took her home instead, so I didn't shop there yesterday as I planned. If I continue to see some nice prices locally, I may stay here to do my shopping. In the meantime, I will ask a coworker who lives in Boro Park to buy me a pound of one of the cheap hand shmura matzos to see "what the catch is".

                1. Where's the best place to find Shmura Matzo in NJ?

                  1 Reply
                  1. re: Sunnigrl73

                    Burnt shmura matzah is desired too--especially whole pieces, "srufim shlumem"

                  2. The $8-$9 matzo is probably Rokeach, from Israel. We bought it once a couple of years ago and it was pretty thick and not very tasty. On the plus side, (almost?) all the matzos were whole (not broken).

                    FYI, I have found that the best hand matzo is Chareidim; very thin. It goes for ~16.99 at KRM.

                    1. While there have been some theories mentioned as to why there's such a disparate price difference between some brands of hand shmurah matzo, the issue I'd like to address is directly to you Marty, regarding what you consider to be the high price of the $8 matzo. Break it down man, and get over it. There are HUGE costs associated with making matzo and YES, it ABSOLUTELY does require highly skilled labor! And it's something that not everybody can do. Picture it - the speed necessary (start to finish in under 18 minutes, or the ENTIRE operation is compromised!), the consistency of thickness, the hot working conditions, and the fact that you have to find people who are available to work for just a few weeks and make it worth their while. Also, some of the smaller manufacturers will primarily use Jewish laborers - not hiring and training cheap labor that don't know nor care about the halachot. These aren't 1# loaves of bread ya know! And there's more than 1 piece of matzo in a box. As far as the price difference, another factor could be that "small batch" anything is priced higher, so the more commercial brands will generally be less expensive. Another factor to consider is that at least some (if not virtually all) of these matzo factories are dormant the entire year. With energy costs as high as they are, and the recent spike in the price of flour, consider $8 a pound a steal! Revisit this next year and you'll probably be looking at a minimum of $9 to $10 per pound. Yes, Pesach is and has always been a holiday that stretches (and breaks) our wallets, and it is true that some companies are making huge (and unacceptable and halachically problematic) profits, but I'd be hard-pressed to believe that those huge profits are coming from their hand shmurah matzo.

                      3 Replies
                      1. re: kosherguy

                        "Also, some of the smaller manufacturers will primarily use Jewish laborers - not hiring and training cheap labor that don't know nor care about the halachot."

                        All the manufacturers, large or small, use only Jewish labour for all tasks that are directly part of the matzah-baking process. It's a requirement; there was a huge scandal last year when the ex-husband of a worker at one bakery claimed that she wasn't Jewish.

                        1. re: kosherguy

                          I have no complaints against the $8/lb matzo, I am complaining about the $18+/lb matzos. My point is what are you getting more from the $18/lb matzo that you are not getting from the $8/lb matzo. The ingredients are the same (flour & water) there are no special spices or secret recipies here. Take flour add water, kneed it spread it and put it in oven.

                          1. re: MartyB

                            It's a good question. We could use somebody with inside information and knowledge to answer it instead of having us all guess.

                        2. In Chicago, Shmura matzo can be pretty expensive. And, I'm not sure if the whole machinery issue has anything to do with a hike this year or not....


                          1. I was floored when I went into Gourmet Glatt's Pesach Store this evening. They were selling hand shmura matzo from Israel, Kfar Chabad, for an unbelievable price of $7.49 a pound! Cheaper than the Boro Park stores offering! Here, in the 5 towns no less! The only catch was a limit of 4, but there is nothing stopping you from buying 4, paying, bringing it to your car then going back to the store for more. I did buy one pound to check it out. Looked legit, some were broken, none pulverized. Can't comment on taste since I cannot have any matzos till pesach night. They also carried ones for $11.99 and $19.99. They seem to have a deal on one of the more expensive ones by selling what I believe was a 2.5 pound box with a "WOW $26 (and change)" price. I am not familiar with the brands that they carried. I typically buy Charadim shmura matzo and was disappointed that Gourmet Glatt didn't carry them this year. Do I know if, for example, "Boro Park" matzo is any good? (that was a brand that they seemed to carry in quantity) How can I know? Boxes are sealed and I can't taste them till pesach night . I will probably get some of the Chabad and shlep into Brooklyn for some of the Charadim.

                            1. Ciompletely agree with you that there's got to be some price gouging going on. I'd buy one pound of hand and the rest machine. Or better yet, machine shmura for the seder. Show these clowns that their tricks won't fly anymore.

                              9 Replies
                              1. re: ariellasdaddy

                                Re: "Show these clowns that their tricks won't fly anymore." Are you suggesting boycotting all overpriced Pesach food, or just shmura matzah? Would you apply the term "clowns" to any companies other than the matza bakeries? What about the 5 oz. boxes of cereal going for $3 and up? Are the companies that produce this type of stuff classified as "clowns" whose "tricks" we won't allow to fly?
                                I simply do not understand why people are so put off by the cost of shmura matza and not other things which are as proportionally expensive? Do people complain as bitterly and threaten to boycott Pesach baked goods, which at supermarkets generally cost in the $7-$8 range and up for a box that weighs no more than half a pound. I can't even imagine how much this stuff costs fresh at the Pesach bakeries. Or a six ounce box of chocolates for $10--works out to far more than $20 a pound. Shmura matza helps you fulfill a mitzva d'orayasa, unlike rainbow cookies or seder mints, but there doesn't seem to be anywhere near the objection to those prices as there is to shmura matzah. Is there anyone out there who refuses to buy that sort of stuff or is that just "going too far?" I mean, how can we possibly be expected to go without our Barton's Almond Kisses (7.99 for an 8 oz. tin--almost exactly the same price as shmura matza)? If my sarcasm is lost because you can't hear the tone of my voice, let me make it perfectly clear: let's at least get our priorities straight. If you can't afford the high prices for Pesach, personally I'd drop the chocolate or the Ringee-o's before I'd cut down on the handmade shmura (unless you hold that machine-made shmura is halachically preferable).

                                1. re: queenscook

                                  There is no doubt about the frenzy of price gouging going on before pesach. I feel that if one shops carefully one can save a bundle. In my case I was, for example, able to find hand shmura matzo for $7.49 a pound vs $18 a pound. But I am doing more than saving money, I am sending a message that I refuse to be ripped off because I have a halachic need. I am doing more than saving MYSELF money, I am in some (small) way (hopefully) saving money for my fellow jews in the long run. If the stores are left after yom tov with a large inventory of the $18+/lb matzos, hopefully next year they will purchase more of the less expensive matzos and less of the expensive ones, hopefully driving the prices down. This works for the crazy expensive cakes as well, try your hand at baking this year, its not that hard, control your sweet tooth for one week, you will survive. There is more than "... If YOU can't afford the high prices for Pesach ..." We have to work together for your less fortunate jewish brethern and help them by giving tzedaka in an indirect manner by making the good old fashioned law of supply and demand work for our benefit. If you blindly pay ripoff prices this year, you are sowing the seeds for next year's even bigger ripoffs. The cycle stops when the consumer says ENOUGH!

                                  1. re: MartyB

                                    I picked up the Rokeach brand, which I beleive is the same as the Kfar Chabad brand for $8 in Goldbergs in Boro Park. I have been buying this for years now as it seems to consistently be the lowest price (always in Brokklyn) as well as consistently having more whole pieces per box than others. At this price I can also eat Shmura for almost all of Pesach.
                                    BTW - The same box goes for $13/14 in NJ

                                    1. re: jaickyt

                                      I've found the reason there are more whole Rokeach matzas in the box are because thety are much thicker than other shmura matzas. this also makes them a whole lot harder to chew at the seder

                                      1. re: berel

                                        That is a matter of taste, like rare steak vs one well done. I personally like my matzo thin and burned, on the other hand my sister in law likes them thick. For a savings of $10 a pound, I will "suffer" and chew harder :)

                                        The big surprise here that one can match and even beat Boro Park prices here in the 5 towns.

                                        1. re: MartyB

                                          "For a savings of $10 a pound, I will "suffer" and chew harder :)"

                                          your "youngsters" can get away with that

                                          I think I'd rather pay the extra $10 for thin matzah then pay dentist the extra $700


                                          1. re: berel

                                            I can't believe that that it costs and extra $10/lb to make the matzos thinner. Maybe the Kfar Chabad makes their matzo thicker to withstand the trip to the US. I still think that there is room for a thin $10/lb matzo option. I think I was paying last year around $12/lb for Charadim. Don't know what they are going for this year since no one in the 5 towns seems to be carrying it. (at least not Brachs and Gourmet Glatt, will try Supersol tonight).

                                            1. re: MartyB

                                              I agree it shouldn't cost an extra $10, but it's a business and they're doing what "businesses" do.

                                              btw I found the charadim hand shmurah to be the thinnest of all the hand shmrah I've ever tried.

                                              I'll be baking my own matzah at the new far Rockaway bakery Thursday nite and it will probably cost me $25 a pound

                                              1. re: berel

                                                >> I'll be baking my own matzah at the new far Rockaway bakery Thursday nite and it will probably cost me $25 a pound

                                                You won't be getting any business from me :)

                                                >> btw I found the charadim hand shmurah to be the thinnest of all the hand shmrah I've ever tried.

                                                I too am coming to that conclusion. Don't know why Gourmet Glatt stopped selling it, I just called up Supersol and they said that they carry it, I will see tonight how much they charge.

                              2. For those of you complaining about the costof hand matzoh, here's an interesting video of the NEW bakery in Lawrence.


                                8 Replies
                                1. re: hanistor

                                  Interesting video, do you know if their matzos are thin or thick. The way it was being handled and what appears to be lack of breakage would imply thick matzos. The Charadim matzos that I bought in the past would not survive such handling. Any idea of their cost per pound?

                                  1. re: MartyB

                                    Marty, you can stop in there for a free taste

                                    I was told Brachts was selling the Tiferes matzah on sale for $17
                                    you can pick them up fresh at the factory for $19
                                    and baking them yourself comes out to about $25

                                  2. re: hanistor

                                    thanks! great video. I'll be baking there tonight. much different from the Shatzer matzah factory where I used to bake

                                    1. re: berel

                                      Let me know how their thickness compares with Charadim. I wish I can taste it, but I was under the impression that one cannot eat any matzos from Purim till Peasch.

                                      1. re: MartyB

                                        but I was under the impression that one cannot eat any matzos from Purim till Peasch.
                                        that's only for people who have that minhag, fortunately I don't.

                                        I'm sure they're not as thin as charadim.

                                        1. re: MartyB

                                          I baked last night at the Tiferes factory last evening. I bought 5lbs of the baking I was involved in @ $19 a pound (not bad at all for that "I'm eating the matzahs I baked feeling"). worth a trip to the factory just to watch them bake (big glass window allows you to watch). Separated Challah and said the brocha over one of the carts of matzah.

                                          1. re: berel

                                            Are their matzos on the thin or the thick side? I will be making my purchase of matzos this Sunday and need to decide.

                                            1. re: MartyB

                                              I didn't actually taste them yet. I'd say from appearance they don't seem to be too thick or thin but seem to be an average thickness

                                    2. I was so busy as to the high cost of shmura matzo from the raw material and labor point of view. Tonight I got a rude awakining as to the price gouging that occurs from the retail store. I just came from Supersol of Lawrence to buy Charadim matzo, when I saw the EXACT matzo that I bought yesterday from Gourmet Glatt, Kfar Chabad, for $7.49/lb being sold for $16.99/lb!!!!!! I immediatly left the store. As I said in the past Supersol, except for some real good meat prices, is extreemely expensive, but more than double the price - sigh.

                                      1. Nothing "gives". Some retailers are gouging and people seem willing to pay. Don't pay and they'll stop gouging. (If they don't, they'll be left with a whole lot of stale 2008 matzoh.) For matzoh to be worth $18/lb, I'd expect it to have been baked by Moses himself and teleported through time.

                                        The ingredients for matzoh cost very little. The supervision requirements for shmura matzoh cost much more. The seasonality aspect makes the price add up still more. But there are limits.

                                        When shmura matzoh first became available in North America, is was a rare and special item. It was made in small quantities, often supervised by a local rabbi and sold to yield some tzedaka benefits. Under these circumstances, you might feel good about paying a premium. However, the premium is not about the matzoh itself.

                                        Most shmura matzoh these days is neither rare nor local. It's just another item in Passover section of your local food store.

                                        Matzoh at Passover is an obligation - not a culinary experience. Since this is Chowhound, I feel free to comment about its gustatory properties. I find many of the comments in this thread amusing. Thick, thin, burned, whatever. It's matzoh. It's about religious observance and profound symbolism - not about tasty food.

                                        Let's be honest about matzoh. Broken isn't nice. I like well done, but some shmura comes closer to charcoal. Some matzoh (whether shmura or from an automated matzoh baking line) tastes palatable and some matzoh tastes worse than cardboard.

                                        The idea of matzoh being delicious, especially on Pesach, seems almost un-Jewish. (Some egg matzoh makes delicious matzoh brei but, if you are observant, you won't eat egg matzoh on Passover in the first place.)

                                        1. My mother has a doctors appointment tomorrow morning in Brooklyn so I plan on visiting KRM Kollel in Boro Park. I hope to be able to buy my matzos there, they wont give prices over the phone, but with the store's humble beginnings and good advertised prices I hope to be able to do most of my pesach shopping there.The store was origionally only for kollel families, people that spent all day learning and typically not well off. They eventually opened up to the public but hopefully kept the tradition of lower prices. I will report on my findings. As a side note I noticed that Brachs here had hand shmura matzos for $11.99 a pound. Pays to look around, can save a bundle.

                                          Check out Gourmet Glatts price's, they are now advertising the hand shmura for $7.49/lb. http://www.thefivetowns.com/Images/Me...

                                          1. No one still has answered my other question. With all the outrage at matzah being $18 a pound, I am curious if those same people are choosing not to buy things--on principle--like the Pesach cereal which I saw for $3 for a 5 oz. box, making it about $9 a pound, $10 for a 6 oz. box of chocolate, making it just under $30 a pound, and about $8 for an 8 oz. box of rainbow cookies, making it $16 a pound.

                                            2 Replies
                                            1. re: queenscook

                                              I plan on controlling my sweet tooth. As to bakery items, my daughter plans on doing her own baking, as I said it is not too hard to do. Last year, I think it was Gourmet Glatt, was selling Obermeister's cookies and cakes for 99 cents a box, if I find such a bargain I will go for it, if not, it is not the end of the world.

                                              The important thing to remember is that we are basically talking one week, control yourself, you will survive then you can pig out for a song.

                                              1. re: MartyB

                                                Re: my daughter plans on doing her own baking
                                                And what about you? Do you do your own baking, Marty, because anyone who says that Pesach baking is not too hard probably hasn't done too much himself. I, myself, do all my own baking, and do not buy any pre-baked stuff with one exception (one single box of a particular type of cookies I enjoy, as a special treat to myself). However, without the use of regular flour and normal leavener, the primary leavening agent for cakes is eggs. That means a lot of whipping of egg whites, and for most cakes, a tremendous number of eggs per cake. Right there, that increases the cost per cake, not to mention the other key ingredient in many Pesach cakes--nuts, which are far more expensive at Pesach than the rest of the year, since most Orthodox authorities hold you cannot buy nuts without a Pesach hechsher (which you can at other times, if the nuts are raw).
                                                But the question here is not cakes, or chocolate, or cereal--or any one particular item--it's the fact that many things come out far more expensive than matzah when you figure out the cost per pound, but no one seems to have any trouble with that, only with the one item that is indispensable for the mitzva for at least the first night of Pesach--shmura matzah.

                                            2. I went to Brooklyn today, KRM Kollel is a nice big store, but bottom line, you will save more money by shopping here in the five towns by Brachs. I did end up buying the Charaidim matzo at KRM, 5 lbs at $16.99/lb (ouch). I did offset it by buying the Kfar Chabad, 5 lbs at $7.49 at Gourmet Glatt, best price around hands down. Last year I bought 10 lbs Charaidim for approx $13/lb at Gourmet Glatt so my net matzo cost was about the same as last years. One thing about Brachs is that all their prices are fair to good at the least, you will not walk out feeling ripped off by Brachs, their prices across the board are fair, as an example, I found the fruit and vegetable section at KRM Kollel to be very excessive. I was disappointed that Brachs was out of A&B gefilta fish, a GREAT price of $4.99 a loaf, kosher for pesach, if you know fish prices you will know what I mean. I will return tomorrow to try again.

                                              Check out their ads and see if you agree.

                                              1. Listen, consider yourself lucky if you don't have to buy gluten-free matzah like I do for my daughter--Supersol sells it for $39/box (and I don't even think there's a pound of matzah in the box)!!!!!!!!

                                                2 Replies
                                                1. re: Cakegirl

                                                  Never, ever, buy from Supersol anything unless it is on sale! As an example the Kfar Chabad matzo that Gourmet Glatt charges $7.49, Supersol charges $16.99. Supersol charged $19.99 for Charadim shmura, I paid $16.99 for it. I hope you comparison shopped before you paid the $39. Why anyone buys from Supersol is beyond me when you have such fine choices as Gourmet Glatt and Brachs to go to.

                                                  1. re: MartyB

                                                    Gluten-free matzah is pretty hard to find and is very expensive everywhere as far as I know...

                                                2. I just started my Pesach (2009) shopping (thread started a year ago). Shmura matzo prices are so far unreasonable. The Rokeach matzos that were $8/lb last year are now going for, at least at Gourmet Glatt, for a "sale" price of $17/lb. Most others are going for $20+!

                                                  Although I usually buy Shmura matzo for all of Pesach, mostly for the taste, this year I will break tradition. Last year I paid over $150 for hand Shmura matzos, this year I will start with 2 pounds hand Shmura and plan on eating Yehuda matzos mostly. Thanks to this board, I learned about this excellent matzo last year and have been eating them the whole year. I just bought a 5lb box of Yehuda matzos at Brachs for $6!!! (Costco is selling the Yehuda matzos for $8.50). At these prices the Yehuda matzos are truly Lechem Oiny and the hand Shmura are Lechem Ashir.

                                                  Please post here if you find reasonable priced hand Shmura matzos in the 5 towns area - in particular Charadim, which neither Brachs nor Gourmet Glatt appears to be carrying. I really don't want to schlep to Boro Park just to pick up the few pounds that I plan on buying.

                                                  3 Replies
                                                  1. re: MartyB

                                                    I think it's way too early to be seeing any deals or bargains. I would have waited a week or two since i highly doubt you would end up paying more than you did now.
                                                    BTW - I have never ever paid for regular matza, always get it for free with the shopping.

                                                    1. re: njkosher

                                                      At Bergen county shul sales, Shatzer matzos, which are superior to Kfar Chabad and Boro Park brands, are going for $19.75/lb. Oy.

                                                      1. re: Kosher Critic

                                                        I saw soft Shmura matzah advertised for $16.99/lb. Not sure what the 'regular' price is since I've never bought it before. Just thought it was worth mentioning b/c the regular Shmura matzah is more expensive.

                                                  2. I was always under the impression that the cheaper Shmurah matzohs are produced earlier in the year boxed & stored while the more expensive varieties were made closer to Pesach. We will be Be'H' purchasing this year Shatzer Matzo from our Shul at $19lb that will be baked between Purim & Pesach.

                                                    2 Replies
                                                    1. re: bay1

                                                      in this economy stores should reflect more the promotions that are given to them by their distributors they get several hundreds of items on special for each yom tov season and actually run specials on maybe 50-100 items and that is if they are a larger store. smaller mom and pops generally do not reflect any promo pricing that they get. the manufacturers and distributors get blamed for overpricing but the stores want to work on their regular margins or more at holiday times. someone just asked me about seeing some jerusalem matzos in stores. this is matzo from last year.non was brought from israel this year because the e.t.a. was the end of march which makes it very difficult to sell in so short a time. when the dairy companies run a sale and put the retail price in the newspaper the stores hate it but it is the best thing for consumers and the store is still getting a fair margin.

                                                      1. re: bay1

                                                        That's true--they start baking shmura matza after chanukah.

                                                      2. The inexpensive hand matzos come from Israel or who knows where else. Who knows whn they were baked? They taste like cardboard.


                                                        4 Replies
                                                        1. re: llevine

                                                          Any reason why the matzos made in Israel should be cheaper than the ones made in Boro Park and Wiliamsburg. Are salaries so high here to offset the shipping costs to bring in the Matzos from Israel than the quick truck ride to the tri-state area.

                                                          As to taste difference. I could have sworn that the Yehuda machine matzos are made in Israel. Great tasting, so I don't think that Israeli flour is worse tasting than American flour.

                                                          Check out the tasting results. http://www.sfgate.com/cgi-bin/article...

                                                          1. re: MartyB

                                                            I think I'm going strictly with Charedim Shmurah this year. one of our cousins always brings his leftover shmurah for the last days and they're always the thinnest best tasting.

                                                            Shor Yoshuv is baking at the Tefiret bakery tonight, I'd love to bake my own with them but @ $25 a pound I think my matzah baking days are over

                                                            1. re: berel

                                                              Wise move, if you are going to be paying the high prices for hand Shmura matzo, might as well get the best. Best doesn't necessarily mean the most expensive (expensive, not the most expensive).


                                                              1. re: MartyB

                                                                when I used to have a baking chabura at the Shatzer factory in Brooklyn, I had a nice trade off btw the price, taste and opportunity to bake my own matzah

                                                        2. For us, it's not just the raw price, but how many complete matzot you have for the sedars. We had a good run for years with Chabad, but the last two years it was a waste of money since there were so few "shleimahs". I'm going with Shatzer Matzah.

                                                          1 Reply
                                                          1. re: vallevin

                                                            chabad are the thickest shmurah matzah I've ever encounterd. While that probably leads to more whole matzahs, I find them difficult to chew at the seder, especially with the time and amount to be eaten at the seder

                                                          2. KRM Kollel has a full page ad in the 5 Towns Jewish Times. There they advertise American Hand Matzo starting at $9.99 ($10?)/lb and imported Hand Matzos starting at $8.99 ($9)/lb. They also advertise that they carry Chareidim whole and broken, so if you like the taste of Chareidim, you can save a few dollars by buying some of it broken.

                                                            1. Just came from Brachs, the Rokeach matzos that were $8/lb last year are now going for an astounding price of $22/lb!! I thought it was bad enough that Gourmet Glatt was charging $17/lb. I bought one pound of it last year for $8/lb and thought that I overpaid because it was so bad. Just goes to show that for Pesach one must do comparison shopping and shop at multiple stores. Prices are all over the place.

                                                              1. Just came back from KRM in Boro Park. I can't believe my luck, two, not one, but two cars pulled out on KRM's block right in front of me, back to back. You have to know Boro Park to begin to appreciate the parking luck that I experienced today. Anyway, I bought Chareidim shmura matzo for $18/lb. Chickened out of buying the broken for, I think $14/lb, since I bought only 4 pounds this year vs my usual 10 pounds so I didn't want to be penny wise and pound foolish.

                                                                I went with my son-in-law and his comments from the quick run through was, prices in Brachs are better or at least similiar so we bought just the matzos and left.

                                                                4 Replies
                                                                1. re: MartyB

                                                                  it's not worth it for me to go to Boro Park just for the charedim matzah. I'll pay the extra few bucks at Supersol. I will get a couple of pounds of the broken matzah too.

                                                                  1. re: berel

                                                                    Let me know how much Supersol rips you off for, er, I mean, charges you for the Charedim. I am also curious if Supersol even offers the broken matzo option.

                                                                    1. re: MartyB

                                                                      my spies have told me it's $20.50 per lb

                                                                      1. re: berel

                                                                        If true, then it is not too bad at all, especially for Supersol. If that is the case, then I will buy from them on chol hamoed if I run out.

                                                                2. Drei kashas:

                                                                  1) So what is a diabetic to do on the sedar when carbs are an issue?
                                                                  2) Anyone check out the prices for the pesadika (not necessarily glatt-shmura) matzoh at Pomagranite on Coney at L? (My old shul, Cong. Ahavath Shalom with Rabbi Yachnes was on that block...very nice and learned gentleman).
                                                                  3) Can Mohn be on pesadika matzoh?

                                                                  1 Reply
                                                                  1. re: MoxieBoy

                                                                    First off, I would say to talk to a Rav. When there are true medical issues, there are generally things that can be done. For instance, the amount of matza one needs to fulfill the halachic obligation is really much less than most people running halachic seders say it is; certainly as a diabetic, I would think you would only be bound to eat the absolute minimal amount. Same for the wine/grape juice, which is also carbs, of course. (And if it's considered a life-threatening issue, perhaps you would be excused from some of the matza/wine totally.) Second, I would recommend going for whole wheat matza, as the extra fiber will bring down the carb numbers a bit more.

                                                                    As far as the question about "mohn," if you are referring to poppy seeds, I believe they are considered kitniyot and not eaten by Ashkenazim.