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Mar 24, 2008 01:26 PM

KGC: Kentucky GRILLED Chicken

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  1. I wonder if they are setting it up to fail by including Oklahoma City on the list. My family lives there, and it's not a place where you'll find a lot of healthy dining options at any price level.

    1. Now if they'd start buying chickens that taste better than cotton batting, I might buy their product again. But, maybe not, too.

      1. How will this be different from the "tender roast" and the other non-fried option they tried to introduce a few years ago. This will be the third time they have tried to do a non-fried chicken. What makes them think it will stay this time around? People go to KFC for fried chicken. It's the same thing why the carrot sticks never caught on at McDonalds.

        2 Replies
        1. re: Avalondaughter

          Anyone catch the El Pollo Loco commercials, where the rival fast food joint paints grill marks on their microwaved chicken, seems like preemptive targeting.

          1. re: Avalondaughter

            Indeed. If I want roasted chicken, I get one from the grocery store. It's nice to have the option, if you were going along with others, I guess.
            But, fried is their core competency - so, we'll see what happens.

            I do like Popeyes and Churchs - I think the actual chicken meat is better

          2. Who in their right mind goes to KFC looking for healthy food?

            7 Replies
            1. re: ipsedixit

              who in their right mind goes to KFC for ANY food? :)

              1. re: rockandroller1

                wah wah dum bump! (try the veal!)

                I prefer Popeye's to KFC, but also am a bit belegeaured by the whole bandwagonesque "healthy alternatives" schtick at this point. While it's nice an' all to offer "choices" why on Earth would you go to Kentucky FRIED Chicken for anything but...? You're just gonna dilute the brand at the behest of faddishness.

                1. re: rockandroller1

                  At one time i loved KFC original recipe chicken.
                  Then they changed to a "healthy oil" and i can't smell it much less eat it.
                  Remember how good Mc Donald fries were before they switched to healthy oil?
                  I do and i mourn the passing of both products.
                  dick the cretin....

                  1. re: mr jig

                    I haven't had Mc D's fries since they changed to trans-fat free oil, but I used to LOVE the fries fried in beef fat when I was a kid.

                    1. re: Miss Needle

                      Let us not forget the chicken McNuggest when they were made with questionable parts of the chicken and fried in beef fat. *sigh* I miss those days.

                2. re: ipsedixit

                  Sometimes the family wants it and you're the only one looking for a healthy know - like on road trips or in between games.

                  (Just sayin'......we don't go to KFC, but I like a healthier option when I have to do fast food. )

                  1. re: ipsedixit

                    My guess is that they're trying to have an option for the one family member who's "watching her waist" or however you'd describe that phenomena. The ads on TV here in the Midwest make it clear KFC is aiming for the family demographic. At one point or another, there's usually somebody in any family weight watching. That she/he could just eat the fried chicken without the skin may not actually happen, and sure isn't much of a marketing ploy. Just guessing.

                    Maybe the ad agency is just trying to justify their expense to corporate? Who knows what braintrust thought this one up. Your guess?

                  2. This is the same thing as Rotissori Gold and Tender Roast. It'll never go. I think they want to move from chicken (on the bones) to other chicken products (nuggets, tenders, etc.). I could care less, I switched to Bojangles a few years ago. Their chicken is far better, and their sides don't taste like paste.

                    BTW, maybe KFC should try going back to the ACTUAL original recipe. The current one is mostly Salt and MSG. Somehow I find it hard to believe that Harland Sanders had MSG on hand when he started cooking this chicken for his family.