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Mar 17, 2008 06:10 AM

Desperately Seeking Aunt Jemima Buckwheat Pancake Mix

Sigh . . . Once again, Giant, the last place I could consistently buy it, has discontinued it. They did this before around 2000, but brought it back again a couple of years later. Call me low class, but I really like the pancakes I make with this variety, and don't care for the light, fluffy pancakes that just about all other mixes make (and I'm not nuts enough to create my own mix). During the drought, I got some high-falootin' buckwheat pancake mix ("Bob's" I think) at Whole Foods or some place like that, but I still couldn't make Aunt Jemina buckwheat cakes from it.

Next time you're in the breakfast aisle at a market other than Giant, Shoppers, Safeway, or Magruder's, take a look to see if you find it on the shelf. I can order it on line, I know, but I object to paying more for shipping than for the item, which is the case here (unless I buy a case).

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  1. Try

    They show stocking a 2lb box for $3.30.

    Have ordered from them before; its fun reliving my youth,especially in their candy aisle!

    4 Replies
    1. re: Moonpie

      You probably skipped my last sentence. The on-line price from Quaker (the maker) is actually lower than Hometown Favorites, but the shipping makes it unreasonable. Hometown Favorites has a $20 minimum order.


      1. re: MikeR

        Why not try asking the store manager of your local Giant to stock the pancake mix? I've asked my local Harris Teeter if they could get a stock of a certain type of spice mix, and they happily obliged. That way Giant bears the cost of shipping.

        1. re: dckw

          Frankly, I recommend that the OP make this request of Harris Teeter or Wegman's. Both of these chains seem to have a more robust interest in customer service than does Giant.

          1. re: dckw

            I might give the manager at Harris Teeter a try. They've never stocked it before and maybe if I tell him or her that Giant has abandoned it, they'll pick it up. I haven't tried Wegman's since the closest one to me is nearly a 25 mile round trip. Their web page doesn't list it.

            I got an almost personal sounding e-mail from Giant telling me that they keep their prices down by not stocking unpopular items and that perhaps I'll find one of the many other items they stock to my liking. Bah, humbug!

      2. Hi Mike,
        I wholeheartedly feel for you. We love our Buckwheat cakes and the Baltimore Giants isn't interested in keeping customers happy. I will check out Wegmans in the next few days and it they have it I will let you know. My husband didn't believe me and he went scouting this weekend too. Walmarts doesn't even carry it. Hang in there, we will get it again.

        1. The original comment has been removed
          1. Add me to that list of folks "Desperately Seeking Aunt Jemima"...

            1. re: VinceC

              I'm getting decent buckwheat pancakes with Hodgson Mill buckwheat mix, but it's not quite the same. Adding a teaspoon of baking powder to a cup of mix helps some. I buy it at Shoppers, but it's about $4 per box.

              1. re: MikeR

                Hold on. Frederick Giant Eagle no longer stocks this! I am checking with the manager to see if they can begin stocking this again. I had just bought this a couple months ago. This sucks!

                1. re: monkanew

                  I would drive to Frederick in a heartbeat to get Aunt Jemima Buckwheat Pancake Mix. My son loved it, and has started looking for it recently. Frederick is only a 5 hour drive from here, each way. Sadly, it looks like you can't get it anywhere now.

              2. re: VinceC

                Giant Eagle in Frederick has the Aunt Jemima buckwheat mix. I love buckwheat pancakes!

                1. re: AStern

                  That's consistent with what the company told me. Buckwheat is a "southern" thing and stores in the south stock it. While Frederick is north of Falls Church, it's more of a southern town.

                  Maybe on my next trip back from the great white north, I'll make a couple of stops along Rt. 15, have some Chubby's BBQ and pick up a couple of boxes of Aunt Jemima Buckwheat mix.

                  1. re: MikeR

                    I'm not so sure about that 'southern' thing. The Laurel Highlands in PA have Buckwheat Suppers in the fall.

            2. Try Mars. When Shoppers and Safeway stopped carrying it we found it in the Mars that's attached to the Walmart in Glen Burnie. I've seen it at other Mars since then.

              7 Replies
              1. re: sshepke

                I'm not familiar with Mars. Is that a grocery store? Do all Wal-Marts have one? I probably wouldn't go to Glen Burnie for Aunt Jemima Buckwheat, but there's a Wal-Mart in Alexandria that's not too far of a haul.

                1. re: MikeR

                  It's a grocery store chain, but they aren't in all Wal-Marts.

                  1. re: sshepke

                    Mars appears to be a Baltimore-Annapolis chain, not extending to Virginia. Curiously, their logo looks exactly like the now defunct Mars Music stores. There used to be one of those near the Timonium fairground and I noticed that the store (with the name and logo) was still there. I guess it must have turned into a grocery. Maybe next hamfest (not food) at Timonium I'll stop there and see if they have Aunt Jemima buckwheat mix.

                    1. re: MikeR

                      Same people as Mars Music, I was told. Apparently, they found groceries more profitable than Japanese guitars. There is another one on 40 in Ellicott City.

                      1. re: flavrmeistr

                        And the principals from Mars Music came from Office Depot or one of those stores. But that still doesn't get us the pancake mix.

                        1. re: MikeR

                          Giant Eagle on 7th Street in Frederick. Great seafood section there as well, once you've dealt with the pancake jones.

                          1. re: flavrmeistr

                            Do they still have Aunt Jemima buckwheat? Quaker told me that they quit making it. So unless they have a secret stash or Quaker is making it just for Giant Eagle, I'm ot going to deal with my pancake jones there or anywhere else.

              2. Success! Thanks to the report from Giant Eagle in Frederick. I was going through there this afternoon, stopped at the store, found my way straight to the pancake mix aisle, and there it was. I bought two boxes, which should hold me for a few months.

                10 Replies
                1. re: MikeR

                  I just went on to the Aunt Jemima website. When I did a location search for the Buckwheat pancake mix it said: DISCONTINUED. Can anyone confirm this? I suspect it is true as none of my relatives can find it in California or Washington state. If this is the case, can anyone recommend an alternative buckwheat mix? I live in the Manassas area of Virginia.

                  1. re: VirginiaHome

                    Try the N VA Harris Teeter stores. In fact, Harris Teeter is opening a new store in Manassas near the new Aldie and Dollar Tree strip mall soon.

                    I think I saw it at Reston HT store recently.

                    1. re: VirginiaHome

                      I can't confirm that it's discontinued, but I went to and sure didn't see it listed under Pancake Mixes. Did you get that info by contacting them?

                      In April of this year, Golden Eagle market in Frederick had it, but that was the only sighting that I can confirm. Perhaps it's worth a call to that store to confirm. As far as alternatives, I've tried a couple that sort of work, but they're just not the same. I think the last one I had before finding the Aunt Jemima again was Hodgson Mill which came from either Shoppers or Harris Teeter. The both sell a (different) brand of buckwheat pancake mix, but not Aunt Jemima. It was OK. In fact I suspect that to a sophisticated judge of pancakes, they were probably better than what I make with Aunt Jemima, but it's really a matter of a flavor and texture to which I had become accustomed from 30 years or more of AJ.

                      You can read good things about Hodgson Mill here, and order on line if you don't see it in a local store:


                      1. re: MikeR

                        I just noticed that this is an old thread that's been revived, but I'm going to put in my obnoxious opinion anyway. Why don't you just find a recipe for buckwheat pancakes and make them from scratch using buckwheat flour (available at the Takoma Park food co-op, at least, and ostensibly at Whole Foods, etc)? I've never understood the logic of pancake mix, since it's just flour, baking powder, and baking soda. All the "work" of pancakes is the ladling and frying, and you have to do that with a mix anyway.

                        1. re: rarotonga

                          You are right rarotonga, but for some reason when I made buckwheat pancakes from scratch using good buckwheat flour they weren't as good as the Aunt Jemima mix. Other pancakes I make from scratch are as good or better than a mix (especially buttermilk!) . There must be a trick to the buckwheat that I just don't know.

                          1. re: ivysmom

                            I agree, Mom. There's something in or about the Aunt Jemima buckwheat pancakes that others just don't have. It's probably something unauthentic and bad for me, but it's what I like. I suppose if I had a lot of related ingredients, I could experiment and come up with something close, but dammit, one or two Sundays a month, I just feel like pancakes, and they come out just right for me when I use Aunt Jemima.

                            I do add about half a teaspoon of baking powder to a cup of AJ flour to lighten them a bit, but I find that other commercial brands of buckwheat mix make even lighter pancakes right out of the box. I think others are attempting to emulate the popular light-and-fluffy diner pancakes but with buckwheat flour. Aunt Jemima attempts to make a different kind of pancake, and that's what they do.

                            As a general comment, with few exceptions, almost anything that you can buy off the shelf or get in a restaurant isn't that difficult to make in your own kitchen if you commit to doing this. But it often requires buying ingredients in quantities that aren't practical for single eaters.

                            1. re: MikeR

                              Normally I may eat pancakes every once in a blue moon but read this today and had flashbacks too. Being single you just cant make up a batch, unless you have friends over a lot. I used to live in Fredneck Md and loved Giant Eagle, but it is just to far to drive now a days. But reading this I found the buckwheat mix on Amazon:
                              But you have to buy a case, and it isnt cheap.

                              1. re: RobertM

                                I checked on Amazon and it says "discontinued" item. Will adivse when again available. I made them for my kids, buttered them, then cut them into bites; syrup followed. The middle stack was the best. I mourn the loss. I used to find them at a chic independent market in Sacramento. Alas, no more. Tell me where I may find if possible.

                                1. re: momcakes

                                  Unless we can convince Quaker Foods that it's worth while (I guess they need a few million letters, not a few forum posts) it's apparently gone for good.

                                  Better than dreaming, try some of the other off-the-shelf buckwheat pancake mixes and see if you find something to your liking. I've tried a couple and while they're OK, and more interesting than plain light fluffy white pancakes, they just don't have whatever it is (hard to identify) that I miss from Aunt Jemima buckwheat pancakes.

                            2. re: ivysmom

                              Amazing - I would never have thought that. Sorry if I sounded snippy there. Good luck finding an equivalent replacement.