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Mar 4, 2008 01:51 PM

Shreddies Diamond?

Okay I just realized that they do no have Shreddies in the states but for all the Canadians out there. "Are they for real?". I saw a commercial advertising diamond shaped (instead of square) Shreddies. Please, someone tell me I imagined it or it is some kind of joke.

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  1. I'm not Canadian but have had Shreddies on my trips to Canada. I think it must be some sort of really bizarre joke.

    Googling found this:

    1. I thought it was pretty funny. Of course, even a large corporation like Kraft couldn't possibly think people are that dumb... Or could they?

      3 Replies
      1. re: SnackHappy

        Um folks, isn't this simply a perfect example of a deftly played out corporate-driven viral marketing campaign at work? I mean someone posted the URL here and look at all the free publicity they're going to get on this board alone, not to mention improved search engine rankings. :-)

        1. re: kpzoo

          And a friend just passed along their subsequent viral marketing campaign. Did you know? Shreddies are knitted by nanas:

          1. re: kpzoo

            Well, those are British Shreddies, not Canadian ones. Canadian Shreddies come from factories. ;)

      2. It's a joke. Clever, I thought.

        1 Reply
        1. re: Blush

          I agree, I think it's pretty brilliant adwise.

        2. I wonder what the marketing genius who came up with this idea got paid. It's the most annoying ad seen.

          1. They're the same old Shreddies photographed from an angle -- that's the point of the campaign, I think. The message is supposed to be 'While all those other cereal companies are releasing Fieldberry Chocomoolatte Extra-Fiber versions of their cereals to try to entice you to buy them, we're still just the same Shreddies you've always loved.'

            3 Replies
            1. re: Jacquilynne

              I, too, thought this was hilarious. With all the "our cereals are made with whole grain" crap in ads, this one does not take itself seriously, which is a nice change.

              Too bad I don't like Shreddies.

              1. re: miss_bennet

                I thought it was a really funny marketing campaign. Nothing changed; poking fun at people who go ga-ga when something seems "new and improved". I would guess a lot of people missed the joke...

              2. re: Jacquilynne

                and they did a good job of reminding me that shreddies exist.. I think i forgot about them for a while.
                and they still taste the same!
                (really? shreddies don't extst in the states?)