Psst... We're working on the next generation of Chowhound! View >
HOME > Chowhound > Los Angeles Area >
Feb 27, 2008 08:06 AM

Sugarfish by Sushi Nozawa??

Anyone have any info on the new Sugarfish storefront that's gone in in the Marina Del Rey shopping center (next to Le Marmiton)?

Is this the much-rumored collaboration between Nozawa and David Myers?

  1. Click to Upload a photo (10 MB limit)
  1. Thanks for your post, it got me searching right away. Definitely by sushi nozawa, at least. check it out (do a search for sugarfish):

    2 Replies
    1. re: slacker

      Yup, I came across that too -- but all it told me was what I already knew: they have a sign! What I really want to know is what the restaurant is going to be -- another Nozawa, or a variation on the theme -- and if it's just Nozawa operating it, or if there are others collaborating with him.

      1. re: jtsherman

        Yes, hopefully someone here will be in the know.

    2. it says on the waterside shopping center site that sugarfish opens this summer...

      1 Reply
      1. re: lacheraqui

        MARINA DEL REY: Looks like the "sushi nazi" is taking it west. According to the Waterside shopping center website (a Caruso property, if you didn't know) Sugarfish by Sushi Nozawa should open this summer. Although they aren't giving many details yet, we understand Kazunori Nozawa will be the president of this new concept, which will have "the best attributes of the original restaurant with some new things added." Look for a June debut. [EaterWire]

      2. i asked kazunori about this joint when i dined at nozawa 2 weeks ago. he mentioned early summer opening and it will be run by his apprentice, with similar menu.

        3 Replies
        1. re: zack

          I work near there. There used to be a very nice Japanese restaruant in that shopping center but they lost their lease or something. I'll be over checking it out first chance I get and will report back. If its anything like sushi Nazawa, I will be a frequent guest.

          1. re: Baron

            Went yesterday. Best that can be said it is that it is cheap. 3 levels of omakase only, 21-36. Had the $21. Small, lunch-sized. Tasty but nothing special. No fish variety. Nice ambiance. What attracted me to the concept is there is NO TIPPING! Go figure.

            1. re: Adsvino

              My very first review at CH.

              Went on Friday for lunch. They are still in their soft-opening stage. It is owned by Nozawa. Nozawa is not cooking there, but he supposedly hand-picks the fish everyday. They are trying a new concept at this sushi joint: no sushi chef with sushi on the counter; they are behind at the kitchen. You get to pick from 3 "Trust-Me" menus, again, with Nozawa picking the best fish for the day. The Trust Me menus differ in portion, but they all have a Sashimi portion, sushi portion, roll portion, and edamame.

              My foodmate and I both ordered Trust Me 1, or the cheapest package: edamame, tuna for the sashimi, hamachi and I believe albacore (can't remember the second sushi for the life of me) for sushi, and 4 kappa maki and 4 blue crab maki.

              The edamame came piping hot with the right amount of salt.
              Tuna was fresh, chopped up in nice cube-size bites, and with the right consistency of tender yet chewy, but being tuna, well, I always prefer toro. (came with some chopped up negi and light soy-based sauce.) But for what it was, I give it a B+. The hamachi came with it's own sauce and negi, and it was fresh and tasty. The other fish, which I want to say was albacore, was dull, and that's probably why I can't remember which fish it was. The makis - kappa was, well, kappa. No big deal. The blue crab, which is supposed to be one of Nozawa's signature rolls, was no big deal. I had better like at Echigo. I also wasn't happy that the makis' nori was already soft when it was served to us, so you can tell they were made a while back. That's a big no no to me. The soy sauce is supposed to be made by Nozawa himself. I'm not no shoyu connosieur, but it was awight, maybe lighter than the standards served at sushi joints (the green one).

              The fish can change daily, based on Nozawa's selection of what's fresh and tasty, but the menu will always have a sashimi, sushi and roll portion, just more selection as the Trust Me menu gets more expensive. You can also order a la carte different fish and rolls.

              Service was very friendly and prompt, with good looking boys and girls. Almost no Asian service at least at lunch on a Friday as well. Do whatever you'd like to do with this comment...

              I won't be running to this joint all the time, but I'd come back again because like their mission, you don't have to "think" to eat, but just eat, because they make it easy for you. Just order an omakase package, and voila, the food will come out. It is fresh and for the most part, awight. The prices, ranging from $20-40, is also very do-able for sushi. It includes tax and tip, so the bill you get is just that, no calculations for tip or anything. Our Trust Me #1 was $21.95 I believe. There is no Lunch or Dinner menu. It's the same for both. So for lunch, it can be an expensive lunch if you go for #2 (in the $30 range) or #3 ($40 range), but for dinner, it would be a killer deal.

              With #1, I did leave a little hungry, though...

              The interior reminded me a lot of pinkberry, with its light green, yellow and soft brown colors, as well as IKEA style lamps. Got a groovy feel inside with its wavy counter. They also have screens on the wall to help you choose the menus.

        2. The original comment has been removed
          1. i tried the place today.
            won't be going back. not awful, just not very good.

            had the #1 combination

            the edamame was good, not great
            the tuna sashimi was not good. it came drowned in a ponzu sauce. couldn't tell what the tuna tasted like because of the sauce (maybe that's what they had in mind), however the sauce couldn't cover up all the white connective tissue in the tuna that made this a 'get-inbetween-your-teeth' experience. maybe i've been spoiled by hide.

            the albacore nigri was good, it also came with ponzu sauce, but not as much
            the yellowtail nigri was the only excellent piece of sushi we were served.

            the 4 pieces of cucumber roll were a waste of time, energy, and calories--not bad, but not anything good either.
            the 4 pieces of toro roll were meh. altogether the toro portion of the rolls may have amounted to less than a tablespoon worth of fish. the ratio of rice to toro was so high, that you really didn't taste the toro. (maybe this is what he does with the toro scraps from his other restaurant).

            all in all, we spent ~$21/pp for one good piece of sushi and one really excellent piece of sushi; the rest was just window dressing and filler imho.

            3 Replies
            1. re: westsidegal

              Thanks for the report westsidegal. Good to know. :)

              1. re: exilekiss

                This is not a collaboration with David Meyer but Nozawa's national (hopeful) concept with non restaurant backer. I think Nozawa's sushi is poor at best and it does not change at sugarfish. All you Nozawa fans have ever noticed there are very few Japanese customers at Nozawa? It's because people who know sushi will not eat at Nozawa for poor quality fish, preparation & bad service. Nozawa's antics might have worked in the valley but it will not translate to westside or regionally.

              2. re: westsidegal

                Thanks for your review. "toro scraps" lol