While still in the throes of what seems to be an endless winter, I continue to consume mostly brown liquors, bourbon and brandy predominately. With brown liquors in mind for purchase, I visited my local liquor emporium in a quest for Canadian whiskies.
I am a novice regarding Canadian whiskies, with my drinking experience limited to Canadian Club. Back in the day, when I was a little fella (1950's-1960's) Canadian Club was considered a somewhat upscale drink, at least in my surroundings. I have purchased a few bottles of the standard six year old blend in the last few years, and have found it to be a pleasant, unassuming drink.
Yesterday, next to the bottles of six year old Canadian Club was a Reserve, ten year old blend. The price was right, so I went to pick up a 1.75 liter bottle to put in my basket. As I picked it up, I realized it was a plastic bottle. Plastic!
I don't consider myself to be a whisky purist or elitist, but a plastic bottle for a 10 year old whisky labeled Reserve? I put the bottle back on the shelf. They lost my sale with the plastic bottle.
Am I alone on this, or does the plastic bottle turn off others too? When I think of a plastic bottle for liquor, I think of the big, inexpensive, generic vodkas found around the U.S., not a 10 year old whisky called "Reserve".
It's probably just a cheap out for the producer. That, and Canadian whiskies have kind of run their course, I think. They used to be the in thing, but now they are partially relegated to 'your dad's drink'. That said, their target market might not really care if its in plastic, as long as its a good bulk buy. Though, I wonder if the target audience, who would buy into the plastic bottle, would buy into the whole "Reserve" marketing ploy...?
Agreed. Plastic bottles affect the taste in a noticable way, and the plastic leaches into booze. Plastic bottle is a no-sale for me, even for cheap stuff. Especially odd for a "reserve" product.
I'm not too experienced with Canadian whiskies. All I know is Crown, which is smooth but overpriced.