EMP or Cru? A Voce or Grammercy Tavern?
Food quality and creativity most important. Tasting menu most likely.
I like both EMP and Cru, but when it comes to choosing, Cru wins. The atmosphere is warmer and the food is a bit more interesting. The wine list is amazing, even in the lower price range. The tasting menu at Cru is very good, but I can't compare as I have not had the one at EMP. I believe EMP's is more expensive but it may have more courses. Cru gives you many extra tastes in addition to the items on the menu, though.