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Dec 7, 2007 09:44 AM

Simply Bread... is simply amazing; but where to find pastries?

After visiting their outlet on 42nd St about 5 times in the last month, I have to say that this may be one of the best boulangeries I have ever been to within the US.

The service also is terrific. The ladies who work the counter are super nice. They'll point you to the specials (no haughtiness here), work with your needs, and give you samples of yummy stuff.

Prices are great; much lower than the retail outlets where you will also see their goods (AJ's, restaurants), especially when you buy what's on sale for the day

I've tried nearly all of their breads, and each one is excellent. My preference is for the plain breads because they tend to showcase what bread is all about, whereas one can always find the seeded, seasoned, variety anywhere in breads where texture and flavor don't necessarily matter as much. That said, the walnut raising whole wheat may be one of my favorite snacks.

Even the funky monkey (sticky cinnamon pull-apart) is great. It's a sweet treat alternative to home-baked sticky buns and is heads and tails beyond any cinnabun or its ilk. But it leaves me wanting to know where to find a bakery that does pastries just as well?

Simply Bread is one of the best discoveries so far in Phoenix; and there are rumors they will be opening a patisserie... but not yet.

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  1. I recently saw that they had orange anise twists, haven't tried them yet but they sound great! Have you had them?

    1. Glad to hear you found a place in Phoenix you like. I agree that Simply Bread is incredible. You might want to try their pizza crusts, which are available only on Fridays.

      As for pastry, you might want to try Sweet Pea for incredible tarts and cookies.

      sweet pea bakery
      209 W Jackson Street, Phoenix, AZ 85003

      7 Replies
      1. re: silverbear

        What are their pizza crusts? Are they pre-made dough to make pizza or just crusts?

        1. re: travelchow

          They are parbaked crusts, not balls of dough -- same concept as Boboli in the supermarket, but a thousand times better. They're sold in sets of five. You can take them home, keep them in the freezer, and use as needed. Each one makes a nice pizza for two. They sometimes run out, so call ahead on a Friday if interested in buying some.

          Simply Bread
          2117 N 24th St, Phoenix, AZ 85008

          1. re: silverbear

            Do you know the hours at Simply Bread or do they change from day to day? I tried going a couple weeks ago on a weekday and they were closed. Are they ever open on Saturdays? The pizza crusts sound great.

            1. re: sunshineinaz

              According to their website, it's 9-4 M-Th and 9-5 F, although I do know that sometimes they close a little early if they've had a busy day and don't have much product left.

              1. re: sunshineinaz

                No evening or weekend hours, and the store is closed on most Jewish holidays.

                Most of Simply Bread's business is with resorts, restaurants, etc. The little retail shop called the Bread Bar is wonderful, but it's secondary to the business, so the hours are not terribly customer-centric. Nevertheless, if you get over there around lunchtime on a weekday, you can stock up on great bread and have lunch nearby at Eliana's or El Napolito.

                1. re: silverbear

                  That's exactly what I usually do - El Nopalito for street tacos and Simply Bread for dessert (and a few breads of course). I better have my cholesterol checked soon!

          2. re: silverbear

            hey now, there are a few others... well, at least three. :)

          3. im assuming you mean the simply bread on 24th street? ;)

            on friday's simply bread has cookies, which are fantastic.

            and for other desserts/pastries - sweet pea bakery is amazing. their french macaroon is a knockout.

            1. Not exactly French pastries, but La Purisima (two locations) makes great Mexican pastries.

              La Purisima Bakery
              4533 W Glendale Ave, Glendale, AZ 85301-2808

              La Purisima Bakery
              2318 E Indian School Rd, Phoenix, AZ

              1. There's an outlet? really?? we love their bread and pick it up at Whole Foods and AJ's but have never been in the store on 24th st as it's enver been open when we're in that part of town. is there another location somewhere?

                4 Replies
                1. re: ziggylu

                  assuming the OP meant the bread bar on 24th st, which is technically an outlet store since they sell their bread directly to the public.

                  1. re: azhotdish

                    Oh, OK...that's the one we've tried to go to a few times but are never in the area when it's actually open.

                    1. re: ziggylu

                      Can't argue with you there - luckily I work a couple miles up the road so I can get to it during the week, but it's useless for Sunday dinner parties - really wish they would start those Saturday hrs like they've mentioned in the past!

                      1. re: azhotdish

                        Fortunately whenever I"ve picked it up at AJ's or the new Whole Foods now that it's in the neighborhood, the bread has always been fresh and delicious so can't complain about that!