HOME > Chowhound > Beer >


Beer of the 1960's

Anyone know what beers were popular in the 1960's?

  1. Click to Upload a photo (10 MB limit)
  1. You can get an idea from the top ten brewers, 1960 & 1970, listed here http://www.beerhistory.com/library/ho...

    Note that the top ten in 1960 had about the same market share that Anheuser-Busch has today- about 1/2. So that left a lot of strong regional beers making up the rest of the market. Today, the top 4 (A-B, Miller, Coors, Pabst) control about 80% of the market- with the two biggest "second tier" brewers (Yuengling & Boston/Sam Adams) having less than 1% of the market each.

    Also, at the the time imports had very little market share- the number I recall in the 1970's was around 2%- it's about 12.5% today- with InBev, Modelo (Corona), Heineken and Diageo (Guinness) all selling more beer in the US than all but the top 4 US brewers.

    2 Replies
    1. re: JessKidden

      Beer choice and quality is much better now than in the 60s. The 60s could have very well been the low point. Even the regionals as I remember did not generally make a quality brew. But now with the advent of craft brews, microbrews, brewpubs and home brews I think most brewerys have stepped up their game (but not all).

      I'm old enough to know because I drank the stuff back then. :)

      1. re: Davydd

        Yeah, I agree, in the US we are living in a golden age of brewing and beer style availability. But that's not what the OP asked about.

        I have no problem discussing US brewing history (especially as I drink a Victory Hop Wallop, as I am doing now...<g>).

    2. Ballantine and Schaeffer's, NYC. In fact, my grandmother used to shampoo her hair with beer.

      2 Replies
      1. re: nickdanger

        "My grandmother used to shampoo her hair with beer."

        So *that's* what happened to all the local and regional breweries in the US! They weren't done in by competition from Anheuser-Busch, Miller and Coors- it was Breck and "Head and Shoulders"! <g> Altho', as I recall it, wasn't beer used more as a thickener-body enhancer than an actual shampoo/cleanser? I recall women using it as a setting agent, more or less a "liquid mousse"- dipping a comb in a glass of beer, combing the hair into a particular style and letting it dry- the beer stiffening the hair much as hair spray, gel or mousse is used today. (And, yeah, the scent of it drove the guys MAD with desire. If you ever wondered what grandpa saw it grandma, this should explain things to you....).

        Schaefer and Ballantine were both pretty much regional brands, limited to the northeast/east coast markets (tho' Ballantine XXX Ale was a nationally distributed product).

        Since the OP seems to be from the mid-West, MN in particular, in 1965 the brewers with the largest market share in that state were Grain Belt (28%), Schmidt (15%) and Hamm (27%). A-B, Schlitz and Pabst (the Big 3 of the time) each had only 2-3% of the market, as did Heileman (the mid-West powerhouse that would soon own two of the those three MN brewers). Hamm stayed independent until the late 70's, when it, too, was bought, in their case, by Pabst. (Figures from the FTC).

        1. re: nickdanger

          Man! Didntja ever go to a Mets game in the 60's? When an error was made there was a flashing light on the score board advert. and the announcer would boom out over the stadium,"AND THE BIG "E" LIGHTS UP ON THE REINGOLD SIGN! Reingold was the newyawk beer as surely as Schmidt's of Philadelphia was to Philly.
          Now a Ballentine Chuga Mug, that was a different matter!

        2. Brews were a bit more regional back then. A-B, Miller, Pabst were big nationwide but in Cincinnati where I went to college it was Hudepohl, Schoenling, and Wiedemann. In Indianapolis 110 miles away you could not get Hudepohl and Schoenling. Schlitz was big in Indianapolis and unavailable in Cincinnati. Coors was unavailable in both. When I arrived in Minneapolis in 1970 outstate was Grainbelt territory. The Cities was Hamms and Schmidts. You were hard pressed to find a Leinenkugels brewed just 100 miles away. That's my youthful impression.

          1. This may not be completely on topic but what the heck. Would it be safe to assume that beer outside of the US has become more consolidated since the 60s? And therefore beer drinking outside the US would have been much more interesting and exciting then than now?


            3 Replies
            1. re: Chinon00

              Well, the great beer nations all had different origins and beer cultures, so while one can't really generalize too much about their markets today, I think it's safe to say that all of them have suffered from "consolidation" in the last half century. Canada's "Big 3" is down to 2, Molson (having absorbed the old Carling O'Keefe) and Labatt and are both owned by foreign concerns. The upstart Sleeman's is also now foreign owned, Saporo having bought that "reborn" brewing company. Where once US beers had no market at all north of the border, now locally contracted version are among the best sellers. (The top 10 in Ontario include Bud and Bud Light (from Labatt) and Coors Light (from Molson).

              What used to be the Big Six of British brewing- Allied, Courage, Whitbread, Scottish and Newcastle, Bass, and Watneys- is all but gone- S&N the only locally owned one left. Locally made Budweiser is one of the best selling beers in the UK today, as is the UK-brewed version of Stella Artois.

              Germany's been losing breweries (something like half of all Bavarian breweries since the 50's are gone IIRC) and a quite a few are now owned by several giant conglomerates (several of which have also merged), both German and International InBev, for example, owns Spaten, Lowenbrau, Becks, St. Pauli Girl, Franziskaner, Diebels, etc. and last I heard has the largest share of the German market, tho' it's still a small percentage by US measures. But, the German market is still very local and no one brand/brewery really dominates the way A-B does in the US.

              As for beer itself, many local styles are slowly dying (if not dead) and "international light lager" increases it's dominance in most markets. Real ale, for instance, the US Anglophile beer drinkers holy grail, only accounts for 10% of UK sales. Berliner Weisse is brewed by only one company for the German market. Porter had all but died out in the UK and several of the British porters we get don't here aren't marketed in their home market (Samuel Smith's Porter used to be such an example).

              In some ways, the imports we get now give us in the US a warped view of others' beer markets- where once we got merely the big "lowest common denominator" beer (in some cases, not even a true local product- like the for export only "St. Pauli Girl") we now get many of the small regional styles (some which may not even be nationally distributed in their home country) and looking at the shelves here it doesn't really give one an idea of what beers are truey popular in another country. Pretty sure "pilsners" far and away accounts for most of the beer sold in Belgian, for example, despite all the great styles they brew. It's safe to say, that for many foreign brewers the US market is very important to their total sales (even if the "specialty" beer market is a tiny percentage of the US total market). The "rebirth" of beers like Samichlaus and Thomas Hardy's was dependent on the US sales -in Hardy's case, IIRC, it was driven by the US importer, Phoenix.

              1. re: JessKidden

                Interesting exposition. Since you are the maven, and alluded to this in a previous post, which foreign beers are "for export only"? I have wondered about the now ubiquitous Stella, for example, and will we ever see Amstel, not Amstel Light? Not that I have a burning desire for that brand, but I remember carrying an Amstel back from Aruba as a museum piece.

                1. re: nickdanger

                  There have been numerous imported beers that are noted to be "brewed to local tastes" or some other euphemism to suggest that the beer we get in the US isn't the same as in it's home country. For the most part (and for obvious marketing reasons) it's not often noted as such in advertising altho' there was an interview with a brewmaster recently who, refreshingly, admitted it "We couldn't very well market a "less than 4%" beer in America". (Damn, can't recall the beer now, possibly Smithwicks?) So, while I usually like to deal only in facts, I'll do a little rumor mongering, as well...

                  As noted in the Bass thread, Bass is a well-known example, as was Moosehead Lager (circa 1970-80) which didn't even exist in Canada at the time.

                  Mackeson Stout (when it was still from the UK) exported to the US was much higher in ABV than the old domestic version was.

                  A number of German brands have been rumored to have different recipes for export and local beers (the Reinheitsgebot, the story went, didn't apply to beers brewed for export, save in the state of Bavaria) and St. Pauli Girl (from the Beck's brewery) was pretty much created for the US market.

                  Then there's Guinness, of course, with it's 17 (or is it 19?) different stouts.

                  Heineken had a number of breweries in Holland (they've since closed the big Amsterdam one IIRC), one of which brewed almost exclusively for export to the US- at least, so it was said- and it was always "suspected" the beer was "lightened" for export. Heineken did contain rice for a time, altho' I think all the versions switched to an all malt recipe at the same time a few years back. (Altho' I've always said that the big difference was the use of the brown bottle in the home market - the same explanation for "Molson tastes different in Canada"- "Yeah, it's not lightstruck!")

                  Amstel was once available in the US, but the company was bought by Heineken in the 1960's. Both Heineken and the long-time US importer, Van Munching, were both very conservative companies and decided to withdraw the brand from the US market in order to not "cannabilize" it's own market. (Heineken was the #1 import in the US from Repeal until the rise of Corona in the 1980's). The same fear of "cannabilizing" the market came up when the "light/lite" beer craze hit, when every major US brand had a "Light" version, so Van Munching & Heineken decided on using the old "Amstel" brand for their light beer entry- and it worked for them, since "Amstel Light" had long been the only "light" beer in the Top 10 imports and few drinkers know it's a Heineken brand (which, despite it's long run as #1 and #2 import, has as many detractors as fans, it seems. Light struck beer will do that, I guess.) Note that the recent "Heineken Light" beer only came about after Heineken bought Van Munching and turned it into "Heineken USA" and HL has, supposedly, stolen sales from Amstel Light.

            2. In Baltimore and environs, the beer was National Bohemian, affectionately known as "Natty Boh." Its ads touted that it was "From the land of pleasant living" and also that it was "brewed on the shores of the Chesapeake Bay." I remember really strange animated commercials featuring Lord Baltimore, as well as some dancing crabs and oysters. Ah, life was much simpler then.

              1. In the New Jersey area I remember, Reingold, Pabst Blue Ribbon, Schaffer, Ballentine, and Black Label as being the beers beside Bud. Didn't see my first Coors until the 70's.

                1 Reply
                1. re: Eric in NJ

                  Carling Black Label is what my Dad drank in the Bronx, along with Reingold, Schaffer, Ballantine and Miller High Life.

                2. As noted among several entries in this thread is the issue of regional popuarity, not covered by the beerhistory entry. Examples include Natty Bo (National Bohemian) in Baltimore, Narragansett in New England, Olympia and Rainier in Seattle, Jax in Louisiana, Lone Star and Pearl in Texas, Stroh's and Blatz in Ohio, Iron City in Pittsburgh (Sam Adams was first brewed there in quantity), Grain Belt and Hamms in Minnesota, Leinenkugel in Wisconsin, Yuengling in Pennsylvania, Coors in Colorado, and countless others, no doubt.

                  But, as Davydd points out, most of those beers were interchangeable with each other and with the leading brands - light, watery, skunky pilners. So, consolidation didn't really hurt anything to speak of, in terms of quality of beer.

                  As a side note, Grain Belt has recently been repurchased by a local Minnesota craft brewer - August Schell - and is once again a regional popular light watery skunky pilsner in the Twin Cities.

                  7 Replies
                  1. re: Loren3

                    "Skunky"? How so? I had all of those local and regional beers you've mentioned (from the original brewers) and, while the "American light lager" style was not a favorite of mine (in the pre-craft era, I was almost exclusively an ale drinker) I don't recall any of them being light-struck- which, considering they were all lightly hopped beers bottled in brown glass or canned, is to be expected. Since it's the chemical reaction of light and hops that "skunks" beer. Now, if you complained about skunked Ballantine XXX Ale or Rainier Ale or Heileman Special Export (or any other green bottled beer) or any of the beers of that era in clear bottles- neither color of which protected beer very well- I could understand.

                    As for the "quality" of the flagship product from most of those breweries you mentioned, I agree. (Altho', I'll again point out the OP didn't ASK that, only what was "popular").

                    OTOH, those local & regional breweries were almost exclusively the source of US brewed beers that WEREN'T in the "ALL" catagory, like the dozen or so ales left by the 1960's, the porters, dark beers and other specialty beers, etc.*

                    So, when we lost those breweries we lost those "other" beers as well.

                    Oh, yeah, Stroh was from Detroit, Blatz was from Milwaukee, tho' once Pabst (which bought it's crosstown rival) was forced to sell the brand to Heileman (gov't antitrust ruling), it became a "multi-site" beer. Granted, both were probably marketed in Ohio, but the longest-lived OH beers were Hudepohl, Burger and Schoenling.

                    * Since we're making lists, besides the XXX, Ballantine (and Falstaff after it) also marketed a IPA, a cream ale and "Brewers Gold" Ale. Falstaff's Narrangansett brewery had a few other ales (Croft, Pickwick) and porters ('Gansett, Krueger), McSorley Ale from Rheingold/Ortleib/Schmidts, Prior Double Dark, Horlacher Perfection (aged 9 months), Genesee 12 Horse Ale, Carling Red Cap Ale, Black Horse Ale. Those just off the top of my head- all of which, in their heyday (i.e., not the "dumbed down" versions that existed for some of them in the past decade or so) would have rivaled the beers of today's craft brewers and many of which INSPIRED today's craft brewers, as well.

                    1. re: Loren3

                      Narragansett made a porter that I really miss. There was something to be said for a local, low-priced brew that neighborhood bars always had on tap. And I remember Gansett as tasting fresh, not skunky.

                      1. re: ccferg

                        Gansett has been revived recently by a small local brewer using the original recipe. It's still popularly priced -- a six-pack of bottles is about $4.99 -- but it's a nice, basic, unpretentious and very clean-tasting pilsener.

                        I'm thinking Loren3 may not be using "skunky" as it's generally defined.

                        1. re: BarmyFotheringayPhipps

                          The brand name "Narragansett" is licensed from Pabst (successor company to Falstaff, which purchased the Narrangansett brewery and brands back in the 1960's) by a former business executive with the Nantucket Nectars company (which was eventually bought by international beverage giant, Cadbury Schweppes- making him pretty well-off).

                          Currently it's not a brewery at all, but a marketing company with the standard beers contract-brewed by Highfalls (Genesee). They did revive the porter and the bock recently, both brewed for them by local New England craft breweries.

                          1. re: JessKidden

                            I hadn't realized they revived the porter. I'll have to look for that. Are they selling it in bottles or only in kegs at bars?

                            1. re: ccferg

                              The Porter is, IIRC, draught only, brewed by Trinity.

                              The Bock is brewed and bottled by CT's Cottrell.

                              1. re: JessKidden

                                Thanks for clearing that up. I should have specified that it was a contract-brewery situation. Is the porter only available in RI bars?

                                Speaking of old regional beers, the current incarnation of Genessee is far more drinkable than the sour frat-boy swill it was when I was in college, yet it's still just stupid cheap. One of my neighborhood liquor stores sells 30-can suitcases of Genny for $12.

                    2. As a kid in upstate NY, there were a lot of commercials on TV for Utica Club (the talking beer steins Schultz and Dooley), and Genesee.

                      4 Replies
                      1. re: MsDiPesto

                        Ah yes, good old Genes Sewer and the Jenny Scream Ale. And for a really classy glass of beer, The 12 Horse Ale was the ticket. And how about a Matts Beer Ball ?

                        1. re: MsDiPesto

                          Anybody remember the Duke TV jingle? "Duke!...It even sounds like a man's beer!", sung by what one assumes were a bunch of brawny he-types. Before that the stuff was "Duquesne" and, from a couple of old trays I used to have, I recall the pitchman was a rather prissy manicured lad in a high collar. I think the testosterone was added in the early '70s.

                          Then there was P.O.C., variably described as "Pride of Cleveland" and (the more accurate in my view) "Piss of Cleveland".

                          And you couldn't find a Coors east of the Rockies. Those were the days!

                          1. re: Kinnexa

                            YES! AND LITE BEER DIDN'T EXIST! Drinking lite beer is like making love w/ your clothes on. For all the progress w/ microbreweries, we have, in general, made a quantum leap backwards, since the introduction of this dish water called beer.. Friends don't let friend drink lite beer.
                            Thanks, for the post, I had forgotten all about Duquesne.

                            1. re: Kinnexa

                              P.O.C. was Pride Of Cleveland until it was sold to a brewery in Pittsburgh. They changed it to Pilsner On Call.

                              Duke also made a dark XXX lager draft beer that I drank my share of in a bar in Cleveland in the 60s, Eleanor's at E 70th and Harvard Ave.

                          2. Does anyone remember a cheap Texas beer, Buckhorn, $.69 a six-pack in 1970? It helped me survive my first year of teaching in New Mexico! Or 2 Scranton, Pa. area coal miner beers, Gibbons Ale($1.99 for a 16 oz. case of returnables in the late 60's) or Dobre Piva?

                            2 Replies
                            1. re: Passadumkeg

                              Buckhorn was an "economy" brand of Lone Star - named after the on-site bar/tasting room at the brewery, the Buckhorn Saloon. Supposedly it was a pretty impressive place full of old memorabilia. (Looks like the place survived the closing of the brewery- http://www.buckhornmuseum.com/ ). Hamm also made an economy beer called "Buckhorn" and, coincidentally, the Olympia Brewing Company would buy both Hamm and Lone Star in the 1970's, so the two unrelated "Buckhorn" were under the same ownership for a time.

                              Gibbons was the long time "main" brand from The Lion (still in business, still making Gibbons, but is better known for it's others beers, contract brands and private labels), at least, before they bought the better known Wilkes-Barre brand "Stegmaier" in the mid-70's. Today, they also make the "Pocono" and "Lionshead" beers and have expanded the Stegmaier line with some pretty nice beers. The Gibbons Ale was called "Gibbons 4 Star Ale" IIRC (the coupla times I had it, it was pretty disappointing especially compared to Yuengling's Chesterfield Ale of the era).

                              I recall you mentioning the "Dobre Piva" before. I vaguely remember the label and imagine it was just another minor label (private label? acquired brand?) that came out of The Lion or the other small NEPA breweries that were doing that sort of thing in the 60's and 70's, like F&S of Shamokin or Kaiers of Mahoney City. (Scranton itself lost it's last brewery in the mid-50's).

                              1. re: JessKidden

                                Stegmaier, I think, still has a brewery in Wilkes-Scranton. Last T-giving we were near Hazelton and I saw an ad. for it with brewery tours. (Or was it another brewery that produced Steggie?) You're right, Gibbons was not a "fine" beer, but it shore was cheap! If my addled memory serves my correctly, $1.99 for a 24 bottle case of 16 oz.(!) returnable bottles. Mr. Kidden, I am about to list a new beer post to test your beer mettle. Carpe diem!

                            2. I wonder who the girl was in the ballantine's xxx ale in the commercials on youtube. She was hot. The LAST thing I would be thinking out hearing and seeing her would be buying an ale...


                              2 Replies
                              1. re: Falkie2008

                                Back then you had the Tennent's Lager girls from Scotland and Miss Rheingold in NY.

                                1. re: Jim Dorsch

                                  ...followed in the 1970s by the Olde Frothingslosh 'girl', of course!

                              2. I grew up in southern California and my father drank Henry Weinhard's, particularly the Private Reserve. This was the late 70's into the 80's. I know that Weinhard had been in operation since the late 1800's and became Blitz-Weinhard and then was sold to Pabst in the late 70's. Does anyone know how popular Weinhard's was compared to Blitz and other PNW regional beers like Rainier and Olympia?

                                2 Replies
                                1. re: ultramagnetic

                                  Do you remember Steinbeck Beer? It was evidently brewed by the author's son or grandson. It wasn't very good, but is an interesting literary-brewing footnote.

                                  1. re: ultramagnetic

                                    Blitz and Weinhard merged during Prohibition. The beer "Henry Weinhard" was introduced in the mid/late 70's- at the time B-W was the smallest of the 3 PNW brewers, with a capacity of about 800,000 bbl. (vs. Oly's 8.5 million and Rainier's 1m). For many years their main brand was just "Blitz-Weinhard" but they also did pretty well with "Old English 800" (they even had it contract brewed for them on the East Coast by several companies over the years, including Ballantine and Ortlieb) and also brewed "Buffalo" and "Acme" in the 70's (two well-known former Calif. brands). The Henry Weinhard brand really took off for them, which is what attracted Pabst (then #3 or 4 brewer, ever big brewer at the time lusted after a "superpremium" to compete with A-B's Michelob). In the 1977, Blitz-Weinhard had 21% of the Oregon market (having been edged out of #1 by Olympia the year before). By contrast, in Washington, they only had 2% or less of the market and less than 1% in California.

                                    A few years after buying it, tho', Heileman bought Pabst (which was in the process of also buying the Olympia-Hamm-Lone Star company). In order to keep the deal from being knocked down by Anti-trust regulators, Heileman immediately spun off a "new" Pabst, but kept the desirable brands and breweries, including the old Blitz-Weinhard brewery and the Henry Weinhard brand. When Heilman folded (mid-90's), they went to Stroh. When Stroh folded a few years later in 1999, the brewery closed and the brand was one of the few that Miller (not Pabst) took over. Miller brewed in at Tumwater, WA (the old Olympia) and then closed that brewery and moved some of the HW labels to their LA area brewery and others are contract brewed by Full Sail (so they can still claim it as a local PNW beer).

                                  2. To preface my comments here, let me say that as a beer drinker since the 1960's I have always enjoyed quality beers over most of the mainstream "bigs" (even though some of the mainstream "bigs" had some exceptional products hiding in their offerings); also, since around 1971, I have been an avid homebrewer.
                                    Having said that, I will have to disagree with the notion that the 60's were the dark ages of beer. That is going a bit over the edge since there were many wonderful brews made back then, some of which have yet to be matched by ANYTHING being produced today...the best example of that category I can think of is of course the legendary and wonderful Ballantine India Pale...brewed to uncharacteristicall high strength for the time, hopped at 75 IBU's, and aged for a full year in wood before bottling, it was an aromatic and decidedly bitter (but remarkably balanced) brew that is held as the gold standard of commercial brewing by anyone who really knows beer. Even Ballantine's standard XXX Ale (as it was brewed then, not the imposter using that brand name these days) was a cut above a lot of so called current "craft" beers.
                                    Other favorites back in the day were: surprisingly good Bock Beers made by Pabst, Schaeffer; the beautiful Prior Double Dark, Schmidt's Tiger Ale, and Horlacher's 'Perfection' Lager (all from Pennsylvania); Genesee 12 Horse Ale, Maximus Super, and Koch's Porter (all from Upstate NY); Rheingold's Scotch Ale (which was also sold under the McSorley brand name...and a much different brew than the current McSorley's brand)...and that's just a small part of the Northeast USA. There were still a fair number of regional brewers cranking out product that would stand up quite well today against the current newbies.
                                    Granted, today there certainly are more brands and varieties to choose from...but from the perspective of the RATIO of quality beers versus drek, things are probably about the same as back then because quite frankly, quite a bit of the beer being produced today by so called "craft" brewers do not really demonstrate much craft at all. Many of the small brewers who have gone commercial after futzing around with homebrewing for a few years seem to have ignored the fact that the best beers in the world (even the ones that are in some way in the category of "extreme") maintain a balance of flavors. The "craft" brewers come and go; some really good ones have gone due to the fiercely competetive nature of the business and the fight for shelf space in the marketplace...but many come and go because their products just don't measure up.

                                    2 Replies
                                    1. re: The Professor

                                      Maximus Super! Oh, that brings back memories of sharing a six pack with a girlfriend in high school one night....and being sick the next day! I remember it supposedly had a slightly higher alcohol content than most beer back then.

                                      1. re: MsDiPesto

                                        Maxiumus Super did indeed have a somewhat higher alcohol content than the norm. It was a strong lager (I think it clocked in at around 7%abv). Owing to this country's (and in turn, many states' )backward and insane regulatory laws, this beer (and many other really great brews) were often lumped into that artificial labeling category "malt liquor"... but it was miles above the brews that give that category its bad reputation.

                                    2. If you want to taste a beer from the 60s before the nationals started blanding them down, Schlitz in the bottle claims they have gone back to their original recipe. I bought a six pack and agree that I think they hit it right on as best they could, You can compare yesterday's Schlitz (in the bottle) with today's Schlitz in the can (and not the original brew) and taste the difference for yourself. They had been test marketing the bottled Schlitz in Minneapolis and Tampa and are now rolling it out. Here is an article on it.


                                      2 Replies
                                      1. re: Davydd

                                        I'll look for the new (old) Schlitz, and will be quite anxious for a taste (it WAS a good beer in its day)...although I admit to being skeptical as to whether they are really now using the old formula.
                                        Pabst swears up and down that they follow the original recipe for Ballantine Ale in their current rendition but it's pretty obvious that they don't, and that they really don't care.
                                        Interestingly, there IS one national brand that has gone back to its original formula, apparently without any fanfare, at least none that I can recall: the much loathed (by beer snobs) Anheuser Bush has evidently reverted to their pre-1959 recipe for Michelob, a once great all-malt beer. Prior to then (year approximate) Michelob was an all-malt, premium, draft only product. When they started packaging it it was blanded down with rice. I tasted the new (old) product recently and I have to say...as much as I hate to...that it was quite good. A-B certainly has the knowhow and technology to make word class beer and they prove it with Michelob...it is darn good. I hate myself for admitting that, though I take some solace in the fact that their #1 product (Bud) continues to be bland, relatively tasteless beer designed for people that don't really like beer. The recipe for that has changed quite a few times over the years (verified by a retired employee of A-B who shall remain nameless). They do care about quality control...but they also want to crank it out as cheaply as possible.

                                        1. re: The Professor

                                          Oh Proffie, Where did you drink Allentown's finest, Horlacher? A sad day when Schaeffer came to the Lehigh Valley.

                                      2. Growing up in Virginia, I remember my dad used to drink Gunther and also Carling Black Label...

                                        1. Anybody remember Eau Claire All Malt?

                                          1. This years winners in the American style specialty lager at the GABF

                                            Category 30: American-Style Specialty Lager or Cream Ale or Lager (42 Entries)
                                            Gold medal: Hamm’s
                                            Miller Brewing Co.
                                            Milwaukee, WI

                                            Silver mdeal: Rainier
                                            Pabst Brewing Co.
                                            Woodridge, IL

                                            Bronze medal: Old Style
                                            Pabst Brewing Co.
                                            Woodridge, IL