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Nonstick Pans Spotted At Whole Foods

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Saw these the other day at Whole Foods Market--nonstick fry pans in various sizes--the brand name slips my mind though--they start with a B and are an Italian sounding name. Very attractive in appearance (lots of bright colors) but wondered if anyone has tried these before and are they worth purchasing (not outrageously expensive--around $20 for a 10-inch pan).
If anyone knows the name of this line please let me know. Thanks!

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  1. Haven't seen there, but probably Bialetti http://www.bialetti.com/

    Have seen some pieces, maybe sets also, from them at Costco among other places.

    1. if its bialetti i have a couple of the pans. use the non stick one regularly. its nothing sensational but for the price not bad. use it and pitch in a few months when the non stick starts wearing out. i also bought the stainless one. both from costco. the stainless one is not really good inspite of being very heavy. things stick in it which is irritating.

      1. Yep, that's the name! thanks guys for your input.