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Nov 2, 2007 01:52 PM

Deceptive El Pollo Loco TV ad

In their most recent TV ad, El Pollo Loco sets up the viewer by explaining how healthy and low-fat their flame broiled chicken "breasts" are. The clincher comes at the very end where they sell you their 9 pieces of "legs" and "thighs"(which are much higher in fat) for $7.99.

Anyone else catch this subtle bait and switch maneuver?

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  1. OMG! You might just die on the spot if you eat dark meat chicken!!! The fact is the chicken is flame broiled... not battered & fried, not poached in cream sauce... or slobbered in a sugary, oily sauce.

    Its one of the healthiest, leanest yet substantial protein you can get at fast food joints.... and its very affordable. Further... not eating dark meat chicken because of a few added grams of fat, is short sighted and uninformed... as many of the minerals (iron etc.,) are stored in the blood rich dark meat.

    4 Replies
    1. re: Eat_Nopal

      Oh how true this is!! Plus, the dark meat is infinitely more delicious.

      1. re: Gio

        Be that as it may (& all sarcasm aside), dark meat being okay to eat doesn't take away from 2chez's original point that El Pollo Loco might be engaging in deception by talking about two distinctive things & hoping that you don't notice.

      2. re: Eat_Nopal

        I agree with you but the OP is right about the ad being somewhat of a bait and switch. In the service of selling themselves as being ultra low fat they leave out the fact that even the moderately higher fat dark meat is still pretty good. If you're going to preach one message and sell another it's just a bit disingenuos.

        I always get a kick out of the fat phobic deconstructing a chicken breast then only eating a few bites anyway.

        1. re: Scrapironchef

          Exactly. The deceptiveness of the ad is my point.

          I usually prefer legs, thighs and wings to breasts.

      3. If they say they are selling the legs and thighs for $8, why is it bait and switch? They don't claim the legs are low fat do they? I don't see this as deceptive as say, places that advertise they are healthy because they have salads (and then show pics of salads with globs of high-fat dressing).

        bait and switch would be if they said they would sell you the breast for $8 and then you get there and they tell you they are out of breast, but you can have something else for more $....

        1 Reply
        1. re: susancinsf

          Well, they build up during the bulk of the ad, how healthy and low-fat their chicken breasts are, and then at the very end they sell the viewer the bucket of legs and thighs.

          Why don't they use the body of the ad to tell the viewer how great and delicious the legs and thighs are, and then sell you a bucket of legs and thighs?