First Time at Pinkberry: is this place for real??
I visited Pinkberry's for the first time today and was just sort of stunned at the total mediocrity of what the LA Times called "The place that launched 1000 parking tickets." I am, I should note, a serious yogurt fan. I will drive fifty miles to get some really interesting, homemade yogurt, and I could happily taste-test fresh Greek versus creamy French versus clumpy Indian for hours. Dairy is divine. Maybe that's why paying SO MUCH MONEY for a completely run-of-the-mill bowl of slightly-sweetened and extra creamy frozen yogurt with fruit topping strikes me as banal trendiness of the worst kind. I suspect that this place is spreading like a virus merely because it has a clean, modern aesthetic, offers "green tea" flavor, and manages to appeal to the health-conscious.
Next time, I will go to the grocery store, buy some full-fat yogurt, cut up some fruit, put it on top, and eat it. Delicious, easy, and cheap.
They're only growing because they offer a product people like in a setting that makes people feel comfortable or good. Yeah, I can see how that'd be perplexing.
As much as I get not liking a particular product or not wanting to pay the (apparently) market price for a product, I don't understand decrying the entire enterprise simply because you don't personally enjoy it that much. Banal trendiness of the worst kind...as opposed to what?