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Fresh and Easy Market?

rbloom Oct 17, 2007 03:41 PM

Anyone heard about this new market coming to town? There is a location under construction near me at 124th and Shea so I checked out their website. As near as I can tell, they have no stores open yet, but plan to open more than 20 around the valley in the near future. Just wondering who is behind this venture because it seems like they have a big bankroll...


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  1. hohokam RE: rbloom Oct 17, 2007 03:45 PM

    It's owned by Tesco, the largest supermarket chain in the UK.

    1 Reply
    1. re: hohokam
      hohokam RE: hohokam Oct 17, 2007 03:48 PM

      googling Tesco with "fresh and easy" turned up this CH thread (on the Chains board):


    2. rxenergie RE: rbloom Oct 17, 2007 03:46 PM

      Yes, they are opening one near me as well @ 12th and Northern; it looks like they have a lot of work still to complete. I haven't been able to find out too much about them, other than they will be offering easy to prepare meals.


      1. winedubar RE: rbloom Oct 17, 2007 03:49 PM

        its what is taking over the corner where chez nous was, on 7th ave and indian school.

        but never fear - chez nous is moving to grand ave where fat cats was - about 8th ave and grand...

        2 Replies
        1. re: winedubar
          sunshineinaz RE: winedubar Oct 18, 2007 02:51 PM

          Do you know when Chez Nous will be reopening? I checked the website and it says "it is just weeks away".

          1. re: sunshineinaz
            winedubar RE: sunshineinaz Oct 18, 2007 02:52 PM

            word on grand avenue is hopefully in time for dec first fridays

        2. a
          arcosdesign RE: rbloom Oct 17, 2007 04:54 PM

          We're also getting one (or more) here in Las Vegas. I imagine it's sorta like Trader Joe's/Whole Foods/Sunflower Market.

          1. scorpioscuba RE: rbloom Oct 18, 2007 11:59 AM

            I've been waiting rather impatiently for them to announce their opening. I have two coming in near me in East Mesa (Recker/Brown and Main/Ellsworth). The signs are up and everything. I've heard they are supposed to have fresh produce and healthy options (kind of like a Trader Joe's?).

            4 Replies
            1. re: scorpioscuba
              hohokam RE: scorpioscuba Oct 18, 2007 12:11 PM

              What I've heard is that they will devote relatively high proportion of shelf space to fresh prepared items (kinda sorta like TJ's) and relatively less to frozen items (kinda sorta not like TJ's). But by the time that got to me it was like 3rd- or 4th-hand information from friends in SoCal.

              The only local buzz I've heard was from (alleged) neighborhood activists (allegedly) worried about another off-premise alcohol outlet opening in the neighborhood. I'm skeptical because, I can't imagine that their alcohol sales will be anything compared to the combined sales at the nearby Safeway, Basha's, QT, and Circle Ks.

              1. re: hohokam
                winedubar RE: hohokam Oct 18, 2007 01:01 PM

                hi hohokam,

                we got the same info. after doing some digging, we found out that there's some conroversy around the union staffing once the stores are complete. im inclined to think the alcohol buzz was misplaced politicking. but thats just me.

                1. re: hohokam
                  silverbear RE: hohokam Oct 18, 2007 01:30 PM

                  Yes, the "neighborhood activists" are in many cases actually representatives of the United Food and Commercial Workers Union (UFCW).

                  1. re: silverbear
                    hohokam RE: silverbear Oct 18, 2007 02:04 PM

                    Ah. I wonder if it is like the "Basha's is maybe selling potentially spoiled baby food" phone campaign that the UFCW was conducting over the summer. At any rate, I smelled astroturf and not grassroots.

              2. c
                Carl S RE: rbloom Mar 29, 2008 11:57 AM

                What makes anyone think that the produce at this place is any fresher than other local chains? Having retired from the grocery industry, I can assure you that is a false assumption. For example, Safeway delivers fresh produce to it's stores every day, not once, twice, or even three times a week, but daily.

                2 Replies
                1. re: Carl S
                  hohokam RE: Carl S Mar 29, 2008 12:31 PM

                  Eh? I think you might be reading between lines that aren't on the screen.

                  I took the reference to "fresh produce" in scorpioscuba's post to mean *unprocessed* fruits and vegetables (i.e., produce that is not canned, frozen, pickled, or otherwise preserved) rather than *recently harvested* produce.

                  1. re: hohokam
                    Carl S RE: hohokam Mar 29, 2008 12:59 PM

                    Sorry about that, but produce in a grocery store is by definition fresh. Fresher means more recently harvested, when talking about produce. Fresh is always best with fruits and vegetables, that's why fresh is an issue. Unprocessed offers nothing in the way of a definition determining freshness.

                    There are local outlets for produce that is not all that fresh. Often these outlets buy "distressed" produce (distressed usually meaning far from fresh, and past it's prime) from companies that have unsold produce. Fleming foods used to sell distressed produce to Southwest Supermarkets when it was available, and Southwest was still in business. Likewise, The Superstition Ranch Market deals in produce that is not considered fresh by most stores, it's past it's prime.

                    I hope that helps.

                2. j
                  Judi0044 RE: rbloom Mar 29, 2008 12:57 PM

                  They've made inroads into CA. My daughter runs in on occasion. They took over a smaller (closed fabric store) location in a local neighborhood. Many comments on the web right now. She says some things she likes - others not so much. I think they're similar to the local TJ's on the other end of town but perhaps more prepared items geared for workers looking to throw a meal together quickly.

                  6 Replies
                  1. re: Judi0044
                    Carl S RE: Judi0044 Mar 29, 2008 01:21 PM

                    We're going to go check one out in the next few days. If they have fresh basil of the same quality, and the same price as TJ's, then that will be a good sign.

                    1. re: Carl S
                      silverbear RE: Carl S Mar 29, 2008 02:47 PM

                      I've found the basil comparable to TJ's. Most other herbs such as mint and cilantro I've found to fresher at F&E than at TJ's. F&E stores are very aggressive with their sell-by dates, and is something is within a day or two of that date, it will usually be marked down. I've gotten some pretty good bargains that way.

                      1. re: silverbear
                        aztami RE: silverbear Mar 29, 2008 07:37 PM

                        Amen, silverbear! I just returned from F & E, with all of my bargains in tow. OK, here goes.......

                        32oz of Guava nectar, (expires 3/31) 75 cents!!!! They also had mango nectar and fresh squeezed OJ, all on sale.

                        1 pint of heavy whipping cream (sell by date 3/30) 77 cents, I grabbed 2.

                        A huge bag (a little bit bigger then the size bagged lettuce comes in ) of still very fresh basil 75 cents (making pesto which I can freeze)

                        1 bag of organic baby carrots, a quarter.

                        And last but not least, a big 1lb chunk of meat lasagna (fresh, not frozen TJ style) for a buck!

                        Most everything is their brand but a saw a couple other bargains that caught my eye.......$1.99 for a 18oz jar of Skippy PB (easily a dollar more at your traditional grocery) 28oz cans of organic whole plum tomatoes for less that a dollar.

                        I love F & E, their markdown prices are unbelievable but their "everyday" prices aren't too shabby either!

                        1. re: silverbear
                          ziggylu RE: silverbear Mar 29, 2008 09:57 PM

                          Those half price markdowns are great deals! I get off work between 2 and 4 most days and drive by a F&E on my way home...it's a great time to do grocery shopping as that's when they take the markdowns. Everything I've picked up that's been markdown for date has been very fresh. I bought some tortillas a few weeks back that lasted over a week...I think they were $.70 for a package of 12. This week I picked up a package of lamb loin chops for $5.

                      2. re: Judi0044
                        Judi0044 RE: Judi0044 Apr 2, 2008 04:19 PM

                        Expanding on my original post with emphasis on No CA news article I read in the last day or so. Said F&E will now pull back and not open new stores as planned until next year?? A comment was made that they expected revenue from stores in $200,000 range and they were pulling $50,000 instead. Perhaps a sign of the times.

                        1. re: Judi0044
                          tastyjon RE: Judi0044 Apr 2, 2008 10:02 PM

                          According to the AZ Rep, it's more like $170,000 actual revenue versus the 200K target. Still short, but not panic mode.

                          With some tweaking, marketing and word of mouth, they should make that up real quickly. It's still a very young brand - most people I know have never heard of it. Most dont know where they are located.

                          They've got some great deals on wine - maybe they can get some traction from that.

                      3. k
                        Kam7185 RE: rbloom Mar 30, 2008 04:38 PM

                        So glad to see this post. I was glancing through the ad last week, and I saw miso glazed cod. I tend to shy away from prepared or pre-marinated items, but, I was intrigued and wanted to stop in. I've been overwhelmed with school and work and it escpaed my mind. Has anyone tried this or anything similar?

                        2 Replies
                        1. re: Kam7185
                          MesaChow RE: Kam7185 Mar 30, 2008 07:01 PM

                          A while back, we tried the crab/shrimp stuffed salmon with a chipotle sauce for the glaze (in a separate packet). I ended up using the chipotle sauce to simmer some veggies in as a side dish, and we just grilled the stuffed salmon with some salt & pepper. YUM! My husband is always amazed by the freshness of the fish. Actually, he's cooking salmon from F&E right now!

                          1. re: Kam7185
                            themis RE: Kam7185 Mar 31, 2008 07:05 AM

                            I thought about it, but the fish with a side of sauce is two dollars more than the regular portion of fish, and I can make my own glazes, it's not worth $2, to me.

                            My one big miss with Tesco, so far, is their prepared salsa. Horrible. It's maybe what an English person's idea of salsa is -- but in my view, fresh salsa never contains bell peppers. Bell peppers, chile peppers -- NOT interchangeable. I like the varieties of chips, but I've found some bags to be overseasoned and some under.

                          2. tastyjon RE: rbloom Mar 30, 2008 09:31 PM

                            I really like F&E markets and am somewhat anxious for them to hope one nearer to me. I hope you'll try them a few times and figure out what you like.

                            Firstly, don't expect them to be a new option that changes all things. I still go to the big chains, TJs, etc. It's simple part of the new mix.

                            Some of their deals are ho-hum. Some are great. Some products are priced very well. Some are stinkers. I really dont like, for example, their varied selection of tortilla chips. Maybe some do, but I like a neutral chip. On the flip side, their meat dept. seems to have a nice selection. I like their naan bread as well.

                            Bottom line; Nobody does everything great. That said, it's nice to get a new competitor who will stir the market.

                            5 Replies
                            1. re: tastyjon
                              Halophonic RE: tastyjon Mar 30, 2008 11:14 PM

                              I've been to the Chandler location more than a few times now. I love the prepared pizza dough (both white and whole wheat versions) topped with their prepared fresh pesto. I'm also now very much addicted to their lemon sorbet and I've been having good luck with their fresh fish. I've also found a couple bottles of incredibly cheap wine that were drinkable as well.

                              While it's not a grocery store to do all of my shopping, there are enough goodies and bargains to keep me dropping in.

                              1. re: Halophonic
                                ciaogal RE: Halophonic Mar 31, 2008 07:40 AM

                                I have found a few things @ F & E that I really love: The Pate in the little ramekins.....the olive tapenade and the mango curry chicken.
                                I tend to pick up a few things that I can have on hand to serve w/ a glass of wine if a friend stops by.
                                I am anxious to try more......

                              2. re: tastyjon
                                Judi0044 RE: tastyjon Apr 4, 2008 01:22 PM

                                I think you've hit it right on, jastyjon. I'll be out to CA in ten days and am anxious to see what they have. But you're right, it's nice to get a new competitor in the mix - wish we had one where I live. My daughter is still shopping there as she likes their concept enough to stick with them so far.

                                1. re: Judi0044
                                  Judi0044 RE: Judi0044 Apr 23, 2008 03:02 PM

                                  Arrived in CA to try the local F&E. Found some good buys some other packaged items way up there. The store is very small and has (to me) a strange mix of items. It's definitely a quick-stop place and some items disappeared that I'd found the previous week. Last week's ad had a $5 coupon that also disappeared in this week's ad. Not a place to do major shopping or 'stock-up' but good for a quick stop now and then.

                                  1. re: Judi0044
                                    ziggylu RE: Judi0044 Apr 23, 2008 05:32 PM

                                    Here in AZ the coupons are in the flyers every other week. So maybe next week there will be one again?

                                    they're still also giving coupon books in the stores here...at least they were in April and they've told me they will have them again in May.

                              3. m
                                meleyna RE: rbloom Apr 5, 2008 08:19 PM

                                I am really excited for the 32nd and Greenway location to open. I've also heard rumors that they're turning what was previously a CVS on Tatum and Shea into a TJs. Can anyone confirm?

                                2 Replies
                                1. re: meleyna
                                  hohokam RE: meleyna Apr 6, 2008 03:47 AM

                                  I see on the TJ's site that they have a store planned for the NE corner of Shea and Tatum. Maybe that's it?


                                  1. re: meleyna
                                    Booger RE: meleyna Apr 23, 2008 04:01 PM

                                    The store on 32nd St and Greenway has been open for a while.

                                    My wife likes their Tortilla Soup.

                                    I actually stopped in the other day for a spice I needed for a recipe I was in the process of cooking (not wanting to deal waste a lot of time with a large walk in a grocery store, or waiting in line, etc). and was pleased with the shopping experience (it was quick and easy, and reasonable priced).

                                    I am happy about a new TJ's, which is very close to work. I wish they would put one that could service the North-Central Valley a little better. Like Happy Canyon and I-17 (seems like it would do well there).

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