pinkberry now part of starbucks

[doughnut]

love them or hate them, they are now one...

[Chew on That]

Oh wow. thanks for sharing. Is this being implemented in all Starbucks? Will I finally be able to try Pinkberry in the Midwest? Or are they just owned by the same people.

[ccbweb]

Oiy. They aren't merging. Starbucks isn't implementing anything. They aren't merging and they aren't owned by the same people. They're entirely separate companies.

Once more with feeling: http://money.cnn.com/2007/10/15/magaz...

[bulavinaka]

I don't know if it's accurate to say that they are now one... I would look at this more as the father who gave great advice and upbringing to his now-successful child is now mentoring a child who needs some counseling before her potential is lost to bad judgement.

[ccbweb]

I agree with the second part of your post, more or less. The first part, though, I would word more strongly: it's entirely inaccurate to say that they are now one. Howard Schulz is the only point of connection and he's not running Pinkberry or buying it, just investing in it. So, they're not "one" any more than Starbucks and eBay were when Howard Schulz was running Starbucks and Maveron was invested in eBay.

[Boychucker]

Not true.

[alliebear]

So, does that mean they're going nationwide? Where did you hear this news?

[ccbweb]

I don't think he or she got it anywhere. Howard Schulz (Starbucks Chairman) has a venture capital firm called Maveron and that venture capital firm has invested in Pinkberry....though not to a comparatively huge extent, $27.5 million. The real news is the Maveron has a heck of a track record in choosing their investments.....ebay, drugstore.com...not bad choices.

They haven't merged. Starbucks hasn't purchased Pinkberry.

Read more here: http://money.cnn.com/2007/10/15/magaz...