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Frozen chocolate croissants @ TJ's?

I saw frozen, bake-and-serve chocolate croissants in the freezer case at TJ's (Alameda, CA) today. I don't remember seeing them before -- are they new? According to the instructions, you let them thaw and "proof" on a baking sheet overnight, and then bake. The ingredients looked pretty good. Anyone tried them?

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  1. New. Proofing as I type. Report back in about 9 hours....

    1 Reply
    1. re: Cathy

      Oddly enough, I found myself upon the EXACT same situation when I saw this article.
      Im going to sneek them to some coffee house in the 'morrow for breakfast, then we shall see if they Truley hold ground.
      Although I must admit, I woulden't have picked them up if they diden't seem to have particulalry good ingriedients. Plus one look at the Nutritional info tells me their going to atleast be buttery.

    2. Anyone try the ones from Williams Sonoma? Are the TJ ones better? I'm sure the price at TJs is better...

      1 Reply
      1. re: LMelba

        $4 for 4.

        Actually, I picked them up, looked at ingredients and put into cart without looking for a price. Looked at check out... I never do that...

      2. I baked some Sunday morning. I thought they were good. Maybe not as good as some spectacular french bakery, but I don't have one of those near me. I would have liked a little more chocolate, but maybe that was because I over proofed them. If you leave them out longer than 9 hours to proof, they get a little too poofy.

        1. I tried them last week from a tj's here in Los Angeles. The TJ's chocolate croissants are very good but not quite as good as the ones at Williams Sonoma (my husband felt pretty strongly about that). But, for $1 each, they are a great deal. They are chocolatey and buttery and crispy and yummy. I think the ones from WS are about $3 each. We had the WS croissants last year and I made the Trader Joe's this weekend. They proofed for too long-- closer to 12 hours, but I don't think that made much of a difference. I would definitely buy them again.

          1. Thanks for the info, and in less than an hour! You guys rock!

            8 Replies
            1. re: Ruth Lafler

              Just ate one. Only proofed two and did not brush with egg wash. Excellent.

              Poofy but you need those layers because the chocolate is quite sweet- I am not a chocolate craving person and so I like that there was a bit of flaky dough. Crust was a nice light crispy.

              Will be a *very*nice surprise for a Thanksgiving or Christmas Breakfast for practically no money.

              1. re: Cathy

                Do they have plain ones as well or just the chocolate?

                1. re: ziggylu

                  Only chocolate, so far. I would be very happy with plain. Although I can buy fresh plain and chocolate for $1 each here in San Diego anyhow...Just to be able to do it at home this easily is wonderful.

                    1. re: cheesecake17

                      They do not have a hecsher on the package.

                  1. re: ziggylu

                    They have plain mini ones... they are fantastic.

                  2. re: Cathy

                    Agreed. The crisp, buttery pastry shattered well without the egg wash, but the chocolate was a little too sweet for me. They used a regular semi-sweet and I would have liked a darker, more bittersweet chocolate, but I'll definitely buy these again--great value.

                    Williams-Sonoma's pain de chocolat works out to about $3.25 each for delivery w/in California. They're a French chef's recipe, made in SF and I would guess they might have the less-sweet chocolate I'm looking for, so I'll try those too.