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A Quick Thumbs Up For Froma on Melrose

j
jeffrey Sep 9, 2007 12:19 PM

The wife and I visited Froma yesterday. It's a cheese/charcuterie/specialty food shop that opened recently on Melrose, a few blocks west of Fairfax (next to Paul Frank).

They have a nice selection of gourmet foods, but where they really shine is their cheeses and meats. The staff was super nice and kept offering suggestions - and samples - until we made them stop.

They do some salads and a dozen or so panini. We tried one with mozzarella and heirloom tomatoes, another with jamon, mancengo and piquillo peppers. $9-$12 are both quite good.

Their stuff is not cheap, but neither is Joan's on Third or other similar establishments. I hope more people find them. It is nice to have a place in the neighborhood passionate about food and run by friendly people.

Froma
7960 Melrose Ave.

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  1. Chowpatty RE: jeffrey Sep 9, 2007 12:53 PM

    Yes, that proscuitto made in Iowa is delicious! And they have some breads from BreadBar if you are trying to compile picnic supplies all in one place.

    1. f
      Faulkner99 RE: jeffrey Sep 9, 2007 01:06 PM

      That's the exact opposite experience I had. I went there in the early days after they opened, and I found their selection to be no better than the Whole Foods up the street, with the exception of a couple of unique items. I thought their service was terrible - I was ignored the entire time I was there. I gave it a second shot a couple of weeks later and got a panini and thought it was nothing special. I had really high hopes, because I love that kind of place. I adore Joan's on Third and I also really enjoy Artisan Cheese Gallery.

      Maybe Froma has ironed out the wrinkles in service. For the prices of their items, I found the store to be really uninspired, so I don't know if I'm going to give it another try or not.

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