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Fish Markets in Toronto

After just spending a stupid amount of money on wonderful seafood from Whole Foods...I've come to the realization that I need to find a less expensive place to purchase my seafood from. I'm however hesitant to just try any place. What I really like about Whole Food is the transparency about where the fish is actually from. The Fishmongers at the store are honest about farmed vs. wild and the location where the fish is caught. So fellow hounds, I pose two questions....1. What distributer does Whole Foods use - and who else uses them. 2. Where else in the city do you TRUST to give you the honest answer about where the fish/seafood you are buying comes from.

Thanks!!

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  1. I go to Taro's Fish at JapanTown. It could be a little far from you maybe, You can check them out here: http://www.japantown.ca/tarofish/e.html

    1. You can trust the proprietor at Diana's Seafood, Crockford at Lawrence Av East. He is usually on the floor, and has run an honest fish market for over 20 years.

      For a quick fix, I will go to a busy Sobey's fish counter. There is usually only one knowledgeable clerk, but they have good connections, as does Costco, where there is no help but high standards and the most efficient logistics in the food business.Their labelling of wild salmon was completely honest this year. In June they offered Copper River Sockeye at $28/kg (Fillets); within a few weeks it went down to $24, and in mid summer, was labelled wild Sockeye, as the salmon run moved into B.C. And last week, they switched to wild Coho, not nearly as red, at the same price, because the Sockeye run is over.

      1. Can't really comment on "trust" question but for great selection and price check out T&T.

        1. When I make nigiri sushi and want the freshest possible fish I go to Avenue Seafood 302 Eglinton Ave. W. (at Avenue Rd.). They are a small family run business that are very honest. I have never had a bad experience. I believe they may have opened a second location that is more downtown.

          1. Haven't had a chance to try it myself, but recommended to me was Seafood Depot, 81 Aviva Drive, Woodbridge. Steeles and Weston Rd area.

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            1. re: Wiley

              Been there; excellent. What turns me off is the strong stench of fish when I go in. The fish I purchased at STLM was fresher than there.