New All-Butter Puff Pastry at Trader Joe's
TJ's has put out a new product called "Artisan Puff Pastry", which is made by Bay Bread Boulangerie in SF (though I believe this product is produced in a large commercial operation located elsewhere). It's an all-butter puff pastry (notoriously hard to find) and priced at $4.99 for two frozen sheets.
I can't speak for BBB in San Francisco but I think your conjecture is on the nose. Most bakeries don't have the setup to provide for a commercial-level operation that will fulfill a product order for a chain like TJ's.
I just wished that your post came up this morning BEFORE I went to TJ's. I was thinking that it was such a bummer for them to no longer carry their ready-to-use pie crust sheets - soft fruits, berries, and tomatoes abound right now and grabbing some puff pastry sheets would make it so simple to throw something seriously delicious into the oven... Thanks for the heads-up - I will seek it out on my next visit...
I was so excited when I saw TJs had this-I immediately bought some and went home to make sausage rolls. I took one bite and was so upset...they have put sugar in the puff pastry dough! This was very disheartening as puff pastry should NOT be sweetened: shame on Trader Joe's, they should know better. I didn't buy it again but it would be "okay" for a sweet or dessert recipe, I'm sure. Just don't use it for anything savory.