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Aug 20, 2007 04:13 PM

The resurgance of frozen yogurt-Can someone explain?

So I see that it's made a comeback, and I'm confused. Isn't there a reason all those shops like TCBY went out of business? Is there something different and better about it this time that I just don't realize? Please help.

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  1. the fro yo craze went down in a blaze of bacteria and lying calorie counts, at least on the tv news stories popular a couple years ago

    the new fro yo is less sweet, based on greek yogurt. super tart and delicious, and in my nabe

    1 Reply
    1. re: pitu

      Exactly. Frozen yogurt was an outgrowth of the weight-loss/health-conscious obsession culture of the 80s and 90s. We were told we could have a dessert that was delicious, low-fat and good for you. Unfortunately the yogurt of that era tasted gross and wasn't as low-fat as claimed.

      Today's yogurt is a different breed. The health claims are toned down from the hysterics of before and the pure, tart flavor is not hidden. Certainly its revived popularity owes a lot to the organic/natural foods movement, but there's a lot to be said for its improved flavor. It will likely decrease in popularity proportionally to organic, supposedly better-for-you foods, but I think this latest version of frozen yogurt will still have followers who enjoy the tart, fresh taste of the real stuff and aren't just looking for the latest health fad.

    2. Don't trends supposedly operate on a 20 year cycle?

      1. I haven't had a chance to taste the new tart frozen yogurts. But that sounds like the frozen yogurt of the 1970s--Danny Yo and even what I remember having in Bloomingdale's, probably around 1980. Maybe the product is coming full circle.

        3 Replies
        1. re: Angela Roberta

          I think you've pretty much hit the nail on the head, Roberta. I didn't like the stuff back then, still don't like it now only at least now I don't have my mother trying (vainly) to convince me otherwise because it was supposedly (and I say that with tongue in cheek), "better for you." ;)

          1. re: MikeG

            The whole concept of "healthy desserts" makes me cringe. I'd much rather eat something really exceptional, once in a while, than frozen yogurt every day.

            1. re: christy319

              I'd suggest it's down to the staggering growth in diabetes. It seems easier to find frozen yogurt with less/no sugar that tastes acceptable, compared to ice cream or ice milk. As much as I love ice cream, it's just not something I can eat anymore (well, more than the spoonful I might snitch from my kids..). Fro-yo at least lets me enjoy a cool treat on a hot day..

              .. not that we're having hot days in Toronto this month! 50 degrees F in mid-August?!

        2. When I was in high school back in the early 80's, we had an open campus and my friends and I used to go get fro-yo all the time. It was like an addiction. Then I made the mistake of putting too many carob peanuts on mine one day, got sick and just the thought of fro-yo now makes me cringe! But I read an article in our newspaper a couple of weeks ago, and it appears that fro-yo is making a big comeback among the teenagers and college students. Stores are opening up everywhere, making lots of money and offering all sorts of toppings. There's even a 'gourmet' store that has green tea and other unique flavors. I think the yogurt stores offer some place to hang out other than Starbucks or Java City. For the record, TCBY hasn't gone out of business; at least not here in Sacramento. There have always been several stores here.

          1 Reply
          1. re: lilyalli

            It's called Pinkberry. Most in Los Angeles and soon in San Diego.

            Lots of the places sell it by the ounce-yougurt and toppings. Some people just go in and get a tub of toppings.

          2. The original yogurt that this was based on started in Korea, I believe. Like boba, Asian snack trends can take off like wildfire. The fact that the Asian ladies who started Pinkberry located in West Hollywood, which is full of extremely body-conscious people, added to the fad.
            I don't see why the concept of healthy dessert is such an oxymoron, to the poster above. Sometimes you want something very indulgent, and the rest of the time you might want something light, refreshing and not too caloric. Some people like to end their meals with something sweet, others prefer to save their calories for more "real food," but it depends on your tastebuds.

            2 Replies
            1. re: Chowpatty

              I think those of us that disparage healthy desserts do so because we don't eat dessert every day, or very often at all, so when we do we want something really fantastic. But everyone is different and if you did have to eat dessert every day I can see how yogurt would be a better choice than ice cream, pie, etc.

              1. re: christy319

                The *new fro yo is worth eating on it's own flavor merits
                if you like the tart yog thing