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Aug 13, 2007 06:55 PM

Magic Oven relocating?

I just noticed that there is a sign in the old Afghan House resto on Danforth (between Pape and Jones) for Magic Oven.

Does anyone know if they are moving there or just opening another location?

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  1. Possibly too close to the original location to be an additional shop. Broadview and Danforth is such a snarled mess these days, I wouldn't be surprised if they are looking for a bit more elbow room.

    1. It's a new sit-down full-service location at 798 Danforth, east of Pape. And apparently (according to their website) it opened in time for Taste of the Danforth.

      1. I don't consider this good news. Magic Oven's pies and attitude started going steadily downhill even before they began to open additional locations. Suddenly they have five restaurants and are advertising for franchisees and "licensees". They are advertising for "managers". I wish them well.

        10 Replies
        1. re: embee

          The fact that a place like Magic Oven even survived so long indicates that there are many people who don't care what they eat as long as they aren't cooking it themselves.

          1. re: foodyDudey

            I think possibly another reason they survived is because they actually cater to people with dietary restrictions - like they have vegan and gluten-free options for pizzas, pastas and cakes.

            As a person with Celiac Disease, I personally have never tried their regular wheat crust or pasta so I can't really comment on those. I don't like their gluten-free rice flour crust (it tastes weird) but I can understand other Celiacs being excited by the fact that they can order safe foods from a menu like that... those people probably haven't discovered Il Fornello's gluten-free pizza :P

            1. re: foodyDudey

              Call me a philistine, but I like Magic Oven's uber-pepperoni. I've only been to the one near King/Dufferin.
              I also like Terroni (Italian cream and proscuitto) and Pizza Rustica pizzas. I also like the "deluxe" from Pizza Pizza with Creamy Garlic sauce.

              1. re: jinxed

                Magic Oven is a complete rip-off. Well overpriced. Check out the postings on the best pizza in T.O - I don't think anyone mentioned the Magic Oven. I used to enjoy a pizza at a place in Kensington Market, the owner ?? pizza maker ?? used to sing opera songs while making the pies. For a nice greasy pizza to enjoy while consuming too many beers go for Little Tonys.

                1. re: jkmanosque

                  Darn Tootin! I just got Magic Ovens half an hour ago and I'm fuming mad. That was the most sorry excuse for pizza I have ever tasted. The crust is limp and chewy. The roasted egglpant tasted de-hydrated and their "herb tomato sauce" was acidic and gagalicious. HOW DARE they charge $40 dollars for a large pizza delivered COLD! I'm writing in Caps Lock because I'm screaming into the computer. That pizza like a lot of these "healthy" alternatives ie. Lettuce Eatery is Shit (notice the capital "S".) It took one hour and twenty minutes for the cold garbage to be delivered. I can't imagine what their rice crust or spelt crust must taste like if the white flour crust was that God awful. Save me from this gross greedy yuppie food God....SAVE ME!!!!

                  1. re: food face

                    Ditto, same experience last year at the King/Dufferin location - give me a break!!! The better healthy alternative is to run a few laps around the block and then munch on a nice piece of bitondo's or massimo's or cora's pizza - the thirty five dollars in savings can go towards a case of beer a much better drink than the heavily laden high fructose corn syrup beverage called the San Pellegrino Limonetta (sp?). Eat, drink and enjoy!

                    1. re: food face

                      One hour twenty minutes? You're lucky. Every time I've called them to place a pizza order, they told me it would take between two and three hours to have it delivered.

                      Actually, I guess I'm the lucky one, because all three times I canceled my order, so I've never been subjected to their awful pizza.

                      For the record, though, their desserts are pretty decent and okay sized for the price. When I've gotten a late night craving, I've placed a dessert only order with them a few times (usually arrive in 20-40 mins) and I enjoy the offerings.

                      1. re: food face

                        I agree that the time and price are too high, but I only get single slices ($4 each) in-shop, so I don't have those issues. Once it did take ridiculously long (where they making a pizza from scratch?) but other times have been < 10 minutes.

                        The first time I got it for convenience and I liked it. Is there anything else in the area worth trying if you are on the run?

                        1. re: jinxed

                          I gave up on Magic Oven about 2 years after they opened. Did any of you hear the recent story on CBC's beyond Burgers? You can find it here:

                          But I'm posting it here as I think that link will expire soon.
                          AUDIO version :

                          Magic Oven has been delivering pizzas and pastas for a decade. They have been very successful, so much so that a fourth Magic Oven just opened up on the Danforth at Pape this week.

                          After working for Canada's biggest pizza company, Pizza Hut, Tony Sabherwal and his wife Abby saw a niche that wasn't being fulfilled.

                          So they made dairy free, gluten free, preservative free pizzas with lots of unusual toppings such as roasted coconut, fresh mango, proscuitto and tandoori chicken which is one their most popular pizzas. Having grown up in India Tony knows how to do good tandoori chicken, and it works very well on a pizza. If you think that’s unusual they also have pizza that’s covered in 24 karat gold leaf from Germany. People apparently like to order it for special occasions. That will set you back $108.

                          They make pizzas for all budgets and tastes. They do a great vegan pesto pizza using purple thai basil and they also make something called pizzasceuticals, literally "good for you" pizzas using ingredients that are high in anti-oxidants like green tea infused organic tofu.

                          People won't order the pizza if it doesn' taste good, no matter how good for you it may be. Magic Oven makes thin crust pizza using fresh, local and organic ingredients. In fact Tony was telling they've been lucky enough to garner a loyal following from the start.

                          They've been voted as having the best pizzas in the city by a lot of different places. Tony and Abby also try to give back to the community as much as they can, lending support to numerous charities, forging relationships local farmers whenever possible.

                          Prices are a bit more than a generic slice from a pizza chain but I say if you're gonna treat yourself to pizza, spend a bit more and get a great pizza. The prices range from $12 for a small to $30 for an XL pizza. Two of their four locations are full service restaurants, the other two are more take out/delivery joints.


                          1. re: foodyDudey

                            Exactly....LOL. It's too bad real pizza places like Massimo's or Il Fornello aren't using organic ingredients and doing their pizzza's with Magic Ovens concept but it actually not tasting like shit.