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It's It Ice Cream Sandwiches - Westside

The hot summer days are here and one of the best things other than a cold margarita to cool down is an ice cream sandwich. The problem is that I can't find the ice cream sandwich I fell in love with in High School... It's It. That's the name... it's it. It is vanilla ice cream sandwiched between two amazing oatmeal cookies and covered with dark chocolate. It seem's that the Nestle ice cream cookie sandwich people have partnered with the Mafia because they are everywhere, taking up precious ice cream cooler space. If anyone in LA knows where to find It's It (preferably in Santa Monica), please I am calling on you to help me. I am sure there are some SFO expats that are in the know.

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  1. It's been a couple of years since I'vebeen in a 7-11, but I do remember getting my "It's Its" at 7-11..mmm, the mint chip..golly.
    I used to get them at the 7-11 on Hillhurst and Franklin when I live a few blocks away.
    I'll be over there tomorrow so I'll check it out...if they have 'em, I'm sure one in SM will too.
    I'll keep you posted.
    Wow, memories...I must get one.

    1 Reply
    1. re: tatertotsrock

      Yeup, the mint chip is what keeps me up at night. Thanks for checking!

    2. The student stores at UCLA (south side of campus in the engineering/med buildings) usually carries It's It Ice Cream Sandwiches. I've seen them there when I was teaching at UCLA.

      Of course, Angels Stadium (unlike Dodger Stadium) still sells It's It.

      3 Replies
      1. re: ipsedixit

        Also, the ice cream vending machines on UCLA campus may have them-- at least, the ones on north campus by Campbell/Rolfe used to (though I haven't checked in a while...) Plus, not only do you get an its it, but you get the entertainment of watching a remarkably smart pneumatic delivery system :)

        1. re: ipsedixit

          oh yeah?!?! thanks. i have an its-its itch i need to scratch.

          1. re: ipsedixit

            A quick survey of various locations around UCLA that used to have them reveals that they've all gone over to inferior ice cream cookie products (though I didn't check the student stores in the south side by engineering/med). Sadly, Ackerman, LuValle, and the vending machines seem to have switched over to other things... :(

          2. I'm in Glendale (originally from the Bay Area), and I occasionally get an It's Its craving. Unfortunately, I haven't found any out here yet, but I HAVE found the North Star-branded "UFO", which is pretty much the same thing, at the liquor store (I think it's called Canada Liquor) on Canada Blvd, a few blocks north of Verdugo Park.

            Unfortunately, they only have vanilla... but it DOES satisfy my It's Its craving. Now, if only they had mint chip, I'd be in heaven.

            Still, I'm keeping my eyes open for a real It's Its source around here.

            1 Reply
            1. re: duke_of_mildew

              I found UFOs at the liquor store on the corner of 9th and Pico in Santa Monica. Not perfect, but good enough!

            2. You can find "It's It" in West LA at the "76 gas staion" on the north west corner of Santa Monica Blvd. & Sawtelle.

              (If anyone remembers,years ago they used to be called "Cool-a-Coo").

              9 Replies
              1. re: foodhappy

                I am going there after work today. I may buy up all of their inventory of the Mint Chip and Cappucinos. Thank You.

                1. re: foodhappy

                  really? even better, cause its walking distance for me! yay!

                  nbgaucho, you better save me some or else i'll have to hunt you down...lol!! =)

                  1. re: foodhappy

                    Sweet Jesus you were right. They do carry It's It (Vanilla only) and they are only $1.50. I bought 6 (saved a few for you wilafur) and the guy looked at me like I was insane. Told him he should think about ordering Mint when he re-orders and got the typical LA gas station attendant non - response. I am in heaven tonight. Thanks for the suggestion foodhappy and everyone else.

                    1. re: nbgaucho

                      thanks bud! gonna get one tonight on my way home. =)

                      1. re: wilafur

                        Wow. That is a neighborhood find - I need to head over next time I walk over to Cinefile or the Nuart. I ate those d%#& things like crazy as a grad student in NoCal.

                        Cool. Thanks for the find!

                      2. re: nbgaucho

                        OMG...those were my favorites!!!! I recently found Bosco online so combined with the It's It, I'm going to have some retro snackin' tonight!!!!!! lol

                      3. re: foodhappy

                        While practically separated at birth twins, "It's It" and "Cool-A-Coo" were two different products. Sadly, the 'Coo is gone. Not only do I remember, I mourn its demise still.


                        1. re: Kris P Pata

                          Does anyone currently own the Coo-A-Coo trademark? :) :) :)

                        2. re: foodhappy

                          Sad to say, went by this 76 today and all they had were UFOs, the ersatz It's It. Oh well... need to keep looking.

                        3. The Albertsons next to the Costco on Washington and Lincoln...


                          4 Replies
                          1. re: Dommy

                            THANK YOU.

                            After seeing your post, I decided to try the Albertson's in Glendale (on Glenoaks) and sure enough, they had the vanilla 3-packs for $2.89. Less than a dollar per, can't complain about that!

                            1. re: duke_of_mildew

                              Hurrah!! Yeah, Albertsons carries some interesting stuff sometimes! :D


                              1. re: duke_of_mildew

                                Holy Cow duke_of_mildew, did you happen to notice if they had mint chip or not?
                                I think I may have to do a drive by on my way to my Spin class...yum.

                                1. re: tatertotsrock

                                  Sorry, only vanilla. Yeah, I crave mint too, but I'll settle for vanilla.

                            2. Been awhile, but I think I saw It's Its in the freezer cooler near the cashiers at the Big Lots on the N/W corner of Sawtelle and National.

                              1. I LOVE "It's It!!" Have you tried contacting the company and asking them where you can get it in L.A.? The website is https://www.itsiticecream.com/index.cfm

                                Good luck!

                                1 Reply
                                1. re: LCM

                                  I contacted the co. last year and they gave me the SoCal distributor, but he never bothered to return my calls.

                                2. I understand that a High School "First time" kind of thing is nice to recall and even better to relive. IMO, it is better to have a grown-up version of the same experience.

                                  MILK (Ice Cream sandwiches, bon bons, cones, shakes, cookies.......)
                                  7290 Beverly Boulevard (at Poinsettia)
                                  Los Angeles 90036
                                  (323) 939-6455
                                  Mon - Closed
                                  Sun, Tue – Thur 9 a.m.– 10 p.m.
                                  Fri-Sat 9 a.m. - 11 p.m.

                                  1. Anyone know where to hook it up on the Eastside?

                                    9 Replies
                                    1. re: mattesq

                                      Try Albertsons. I found them at the Albertsons in Glendale, on Glenoaks, and someone else found them at the MDR Albertsons.

                                      1. re: duke_of_mildew

                                        Thanks. I'm there tomorrow. Stop at Whole Foods, then Fish King, the Albertsons. Perfect.

                                        1. re: duke_of_mildew

                                          I just want to thank you for having this blog because if it wasn't for this blog, I would not have been able to satiate my girlfriend's obsessive cravings for It's It! She's a bay area girl and grew up on them, and she thought FOR SURE that there were no It's It Ice Cream sandwiches in SoCal, but I was on a mission. This blog gave me more info than calling the company, distributors, and everything else that I did. Because of you, she's on her way home with 4 boxes! HAHA!! Thank you again. You've made my night. :)

                                            1. re: Tinitime

                                              And, more importantly, was she able to find Mint It's Its???

                                              1. re: Tinitime

                                                she located them at the Albertson's on W. Glenoaks, just west of Western Ave. when she asked the manager about mint, they said that they only get Vanilla... :( :( :( I actually am not sure if any place in LA gets any other flavor except vanilla. Apparently, according to my girlfriend, Strawberry is also TO DIE FOR! :) Oh, and by the way, I also found out that they deliver more It's It's at that Albertson's on Saturday night's... so check in on them Sunday, if you went by there and they were out.

                                          1. re: mattesq

                                            Alhambra Albertson's is a no go. Looks like Glendale is the closest so far.

                                            1. re: robl

                                              I tried the Glendale location and that too was a no go. Didn't even look like they had space on the shelf for them. But the Burbank location at Hollywood Way and Verdugo has them for sure.

                                              1. re: mattesq

                                                FYI.... It's It Vanilla (only vanilla, no mint) spotted at Los Feliz Albertson's today. It's at the corner of Hillhurst and Ambrose.

                                          2. not that it may be important to you Angelenos, but It's-It was invented in SF and served at Playland at the Beach, a really funky (and if you were five or six) kinda scary amusement park out at the beach...when I was but a lad, in the 50's, an It's-It and a cone of cotton candy were all the sugar one little boy could take...

                                            1. Damn...

                                              I was just mulling over how I need to wean myself from my ice cream addiction by stopping buying the stuff (currently Double Rainbow Coffee Blast, my aged-mother's favorite). Now this.

                                              I got turned on when I was at school in Berkeley. I think the company was owned by the family of a dorm-mate of mine.

                                              So... any tips on finding them in the SFV?

                                              1 Reply
                                              1. re: pezworld

                                                Burbank Albertsons on Hollywood Way and Verdugo

                                              2. for all you ventura county peeps: in camarillo, not far off the 101, is a liquor store called Crossroads liquor. I was in there last night buying my losing lottery tickets when I noticed in the ice cream case not only It's It vanilla sandwiches (yeah sorry no mint) but also the It's It cones and ice cream bars. Sooo good. I wonder what spices go into the oatmeal cookies. It's perfect whatever it is.

                                                1. For those in OC, Albertson's at Quail Hill in Irvine has them (3 per box).

                                                  2 Replies
                                                  1. re: emily

                                                    Yup, found them at my local Albertson's too. I guess many Albertson's carry them but why do they only carry the Vanilla? Has anyone found mint at their local Albertsons?

                                                    1. re: missmodular818

                                                      Yeah, I'm looking for the mint in Costa Mesa/Irvine area? Anybody seen it?

                                                  2. Haven't heard from the South Bay contingent in this thread, so I'll offer that I picked up a box at Albertson's in Redondo (PCH near Beryl) just to see what all the hype was about. Just like the other Albertson's - vanilla only, box of 3 for $3.

                                                    It was quite delicious but not enough for me to buy them on a regular basis...perhaps a once in a while treat. I'll have to try and make some myself one of these days.

                                                    1. I used to get It's It all the time in high school in the bay area! I actually stopped by their office near the San Francisco airport a few years ago to see if I could buy a case of them. I think I saw It's It at the Albertsons in Marina del Rey next to Costco, but I'm not entirely sure. The only sad thing is that I've only ever seen vanilla being sold. In high school, we had cappucino, chocolate, strawberry, and mint. Well, there's always this option:


                                                      Order it online and they'll ship it to you on dry ice.

                                                      1. I just saw these at the Alberton's in Santa Monica on Wilshire Blvd.

                                                        I only knew about them because of this post!

                                                        1. From the previously posted link:


                                                          The original IT'S-IT and other IT’S-IT Ice Cream Products can be found at many retail stores in states West of the Rockies. The IT’S-IT 3-pack, which consists of 3 individually wrapped IT’S-IT bars, can be found at many supermarkets throughout Northern California. These supermarkets include Safeway, Lucky, Raley's, Savemart, Smart & Final Nob Hill and many others. Please check for availability at these stores in your area.

                                                          Along with the original IT’S-IT sandwich, many other products such as Super Sundae, Big Daddy, Super Cone and Chip's It can be found at many retailers West of the Rockies.

                                                          If you are having difficulty finding IT’S-IT products, please choose one of the following options:

                                                          Look below for a list of some of our distributors.
                                                          Ask your local retailer to purchase IT’S-IT products
                                                          You can purchase IT’S-IT products at our main office in Burlingame.
                                                          You can have IT’S-IT products shipped via Federal Express to your home and/or business. Please click here for details.
                                                          We can deliver eight (8) or more cases to an office party or function. Please click here for more details.

                                                          List of Distributors in California, Oregon, Washington, Nevada, Hawaii and Arizona. If you are located outside of these States, please e-mail us at comments@itsiticecream.com and we will be happy to help you locate a distributor in your area.

                                                          Northern California:
                                                          Berkeley Farms: (510) 265- 8600
                                                          Wonder Ice Cream: (800) 660-7060
                                                          Nob Hill
                                                          Smart & Final

                                                          Southern California:
                                                          AMCOM: (626) 330-3479
                                                          Heritage: (714) 775-5026

                                                          Sacramento and Reno:
                                                          Crystal Dairy: (916) 444- 7200
                                                          Nob Hill

                                                          Oregon and Washington:
                                                          Umpqua: (541) 672-2638
                                                          Dutch Girl: (541) 345- 1541

                                                          Modesto and Fresno:
                                                          Producer’s Dairy: (559) 264-6583

                                                          Eight Points: (808) 839-4492

                                                          1. Anyone know where they have these in the west hollywood area? I am craving them and I need to have one NOW!

                                                            1. Just had to update this thread. Not on the westside - but over at the Vons in Glendale, I picked up 3 of the 4 flavors of IT'S IT - Vanilla, Mint and Cappuccino, I'm still on the hunt for the Chocolate one.

                                                              311 West Los Feliz Boulevard, Glendale, CA