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Flurt Frozen Yogurt

I'm a huge fro yo fan. I love Bloomingdales and Pinkberry. I know it has been a controversial topic on here. Has anyone tried the brand new yogurt place called Flurt on 3rd Ave & the low 20s?

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  1. I went there yesterday and found it to be very similar to Pinkberry. The look, the taste, the toppings....reminds me of Pinkberry. Flurt only has plain yogurt (no green tea flavor). Because it's fat free, it's a little less creamy than the Frogurt at 40 Carrots in Bloomingdale's (which is still my favorite). I was asking the owner about it and he assured me that it is yogurt--cultures and all. It's not my favorite, but I'll still go there because it's in my neighborhood. In addition to fruit, toppings include Cocoa Krispies and Captain Crunch cereals. They also make smoothies.


    1 Reply
    1. re: jrazzle

      Do they have carob chips? I'm really into them at Pinkberry.

    2. I tried it, and I really liked it. It's very tangy, for lack of a better word. It tastes like someone took plain yogurt, added some sugar, and threw it in the freezer. I loved it, but I'm not sure it would be to everyone's taste. Can't compare to Pinkberry or Bloomingdales, as I've never tried them.

      11 Replies
      1. re: egp

        Does it taste anything like yogurt-flavoured gelato? I had it all the time in Italy but I can't find it anywhere here.

        1. re: piccola

          Grom on the UWS has yogurt flavored gelato.

          1. re: mashpee

            I guess it's worth braving the Grom anti-hype, then. I do love that yogurt gelato.

          2. re: piccola

            Ciao Bella has something called Lebanese Yogurt Sherbert, which is I think what you are talking about. It's really good.

            1. re: lucybobo

              I was wondering where you get the Ciao Bella Yogurt Sherbert?


              1. re: jrazzle

                There's a Ciao Bella in Grand Central Station, which has it. I've also had it at the Ciao Bella between Madison and 5th avenues on 92nd st.

            2. re: piccola

              YES! That's exactly what this tastes like. I just spent 6 months in Italy and the only type of frozen yogurt I could find was literally...yogurt that was frozen. I felt Flurt was even better than Pinkberry because it had a creamier texture. Pinkberry had more of a italian ice feel to it for me.

              1. re: piccola

                Just went to the Il Laboratorio counter in Whole Foods and they have a Greek Yogurt flavor. It's quite good and tangy.

                1. re: kathryn

                  ooooh! Great! Gives me an excuse to hit the mega-WF too!

                2. re: piccola

                  Have you tried Yolato? It's gelato made from yogurt, so I guess you could call it gelato-flavored yogurt ;-) 2 of their flavors are yogurt, plain and blackberry.

              2. Hmm...I've never had Flurt but Bloomie's is my absolute favorite. Have you guys tried "Yolato"? It has both plain flavored soft-serve frozen yogurt as well as yogurt-based gelatos (in tens of flavors). It is absolutely delicious. There's one on the corner of 27th and 7th and a few others throughout the city. Give it a try!

                1 Reply
                1. re: lfjacob

                  Oops, just replied to the above post before seeing yours. I'm a fan of Yolato too - especially since I have GERD and regular gelato and ice cream are off limits for me. Love the blackberry yogurt flavor.

                2. I went to Flurt last night and absolutely loved it! I recommend you give it a try. I actually think it tastes better than pinkberry and bloomingdales. They offer so many toppings that i didn't know what combination to try, so the girl behind the counter recommended blueberries, banana, and captain crunch cereal - the combo rocked!! As soon as i finished it, i wanted more. I will definitely go back to Flurt!

                  1. I also have found flurt to be a good alternative to Bloomingdale's, albeit different. As noted above, it's not quite as creamy-I found it to taste a bit more like actual plain yogurt does when you have to stir it all together once it has separated, but still altogether a very pleasant taste. It's also relatively reasonable pricing and their fruit toppings all look very good. It's nice to have additional options in an area without any yogurt/gelato places nearby!

                    2 Replies
                    1. re: orthorunner

                      Tried Flurt last night and LOVED it. I think it's better than Pinkberry too. I had it with pineapple, coconut, and mangos. What an amazing snack! I may have to go back tonight.

                      1. re: jackieparis

                        my husband and i tried flurt a few nights ago and loved it as well! we liked it MUCH better than pinkberry -- didn't care much for the yogurt flavor there and the fruit toppings we got were so sour it bordered on being inedible. the blueberry & pineapple fruit toppings we had at flurt were really sweet and delicious (we also had raspberries that were not as sweet but still very good). so glad that it's in the neighborhood!

                    2. I've tasted all mentioned here. Frogurt is my all-time favorite -- and I mean the Frogurt they serve at Bloomies (other places that purportedly carry Frogurt just don't seem to have the real-deal-- tastes slightly different). Frogurt just doesn't compare to any of the other fro yo's. Flurt is comparable to Pinkberry, and Flurt is definitely better. After trying Flurt, I don't care for Pinkberry anymore...btw- does anyone know when Flurt will open second location in Battery Park City? ..Also, I love the frozen yogurt at Grom! It comes somewhat close to the yogurt flavored gelato at Rome's Giolitti...but seriously, not close enough! The one they serve at Giolliti in Rome is THe best! ... Note that at Grom you get a very small portion compared to Frogurt, and it's expensive. Don't like Yolato at all. One taste and I never went back there. Something about the taste and texture. I went to Il Labortoria in LES a few times and was lucky to be there when they had the yogurt flavor (they change flavors practically on hourly basis). It was great! But still no Giolliti.

                      3 Replies
                      1. re: wileen

                        The Bloomingdale's Frogurt is my favorite, too. Recently I tried Oko Yogurt in Brooklyn and it was very good. It's no Frogurt, but it's better than Pinkberry, Flurt, Yolato, etc. I do wish Bloomingdale's was keeping 40 Carrots on the lower level rather than moving to the 7th floor because it's so convenient to just stop in from the subway.

                        1. re: jrazzle

                          Wow I had no idea that they were moving 40 carrots to the 7th floor. I definitely agree with you about stopping over from the subway without having to go through the whole store.

                          1. re: jrazzle

                            I know-- totally agree about 40 Carrots moving to 7th! I think that's scheduled for tomorrow (15th)
                            I've been meaning to try Oko for a while now.
                            will make the trip to BK soon!

                        2. I live in the neighborhood as well and have found Flurt to be pretty similar to Pinkberry. I think Yolato edges both out for me- it is a bit creamier (to me, anyway). Flurt is certainly a drop cheaper than Pinkberry, which is nice. The neighborhood is about to explode with nouveau fro-yo options, as something called "Berrywild" is about to open in the former Tower Copy shop space at the SE corner of 30th and 3rd (next to bagelry) and, although i do not have fabulous eyesight, i was pretty sure I noticed a sign for a new pinkberry coming in on 3rd ave and about 26th st. (where Osaka used to be). Beware if you google "Berrywild"- you'll get about 1 appropriate link!

                          3 Replies
                          1. re: emmers

                            You did notice a sign on the former Osaka restaurant advertising a Pinkberry coming soon. Not only will you able to get a Dunkin Donuts every 2 blocks in this area, but now you can get frozen yogurts every 3 blocks for dessert...

                            1. re: ESNY

                              FYI - they opened the second Flurt location today. It's in Battery Park City (South End and Albany). So for those who work in the financial district and don't mind a little walk, it's a good location. Just go straight down Rector street -- it's on South End between Rector and Albany. Otherwise, unless you live in BPC, I don't see why you would make the trip because it's really far west!

                              1. re: ESNY

                                thanks, by the way, i should mention that i noticed it from across the street and didn't feel like crossing to further investigate! i'm not THAT blind! and yes, the DD every 2 blocks is insanity... but when will the sunflower diner reopen?? (that should be in another thread, i guess..)

                            2. Flurt is great. I've been there a few times with friends since they opened and everyone agrees that the yogurt is delicious and the toppings are very fresh.

                              4 Replies
                              1. re: beck

                                Just tried Flurt today at the BPC location, petty good, tastes like Pinkberry just a little bit creamier. I'm glad they have the mochi topping as well. Now I don't have to trek to Pinkberry and wait on the long lines and bad service.

                                1. re: lanadai

                                  Hi lanadai,

                                  What flavors did they have today? I think I am hitting the store tomorrow!

                                  Thanks for your report!

                                  1. re: kobetobiko

                                    They only have the plain flavour and they have fresh fruit toppings (mango, blueberry, strawberry, blackberry, can't remember what else), some cereal and mochi. It's a tiny storefront and no seating inside but lots of seating outside.

                                    1. re: lanadai

                                      Thanks lanadai! Mochi sounds perfect for me! Thanks for the info!

                              2. had flurt the other day. i like it better than pinkberry. the fruity pebbles topping was great! it tastes much more like bloomingdale's frozen yogurt than pinkberry. one thing though: they swirl the yogurt around the cup so that you're not really getting a full cup but a circle of frozen yogurt (does that make sense?). i thought that was not cool.

                                1. I just tried the new one on South End Ave tonight. I really liked it. Similar flavor to Pinkberry but a little creamier and a little less tart. Nice fresh fruit toppings, including various berries, peaches, kiwi, pineapple, and bananas. Happy to see the mochi option as well. Great addition to the neighborhood!

                                  1. I just had some frozen yogurt from 40 Carots yesterday and it left a nasty taste in my mouth. It isnt as good as everyone says it is.

                                    1. Tried Flurt yesterday - I was going to bring some home so I could add frozen berries myself (I don't believe in paying $1 for berries or toppings, altho I will make an exception for mochi.) Portions are generous and flavor is creamier, smoother, and with less gritty ice bits than Pinkberry. The yogurt tastes just like frozen yogloo, only creamier.

                                      Could not stop eating the thing as I was walking back home (got the small, which was actually quite large.) Walk, bite, smooth creamy tangy melting in mouth. Damn, I finished it before I got home, and it was just plain. Going back this weekend for a large and I will try again.

                                      This could grow to be an addiction.

                                      1. Ciao Bella Lebanese Yogurt Sherbet takes the cake. Love Frogurt, Flurt, etc., but the balance of sweet and tart seems more true in the Ciao Bella confection. In some ways, it reminds me of the Cream Cheese Ice Cream that is served with hot chocolate sauce at Cafe Centro, sans the richness. There is a short piece on the product which includes an interview with the chef who created it. It can be found on a blog called Glass Petal Smoke. The hyperlink is http://glasspetalsmoke.blogspot.com/2...

                                        1. i work across from bloomies, but go down to Flurt for fro yo after work instead...the toppings are better (fresh mango, blueberries, strawberries, kiwi, raspberries, etc) and the people there are a lot friendlier then the staff at bloomies. i'd def check it out...it's my favorite out of bloomingdales and pinkberry. they also have smoothies and breakfast yogurt.

                                          1. i'm so happy to hear that new yorkers have discovered better alternatives to stinkberry! it was so depressing to watch everyone become brainwashed by that sub-par crap and feed the success of a place that didn't deserve it.

                                            thank goodness we finally now also have much better options here in los angeles. been a long time coming...

                                            1 Reply
                                            1. re: goodhealthgourmet

                                              I don't are for the flavor of pinkberry either, but was willing to give it another try until I found offensive Asian figures being sold in one of their branches, slanted eyes and all.

                                            2. I am addicted to Flurt, I love it! I eat it several times a week now!
                                              Bloomingdale's yogurt is now exhorbitantly expensive.

                                              4 Replies
                                              1. re: stefanie929

                                                I agree that Flurt is very good!
                                                I love bloomies frogurt though....but it is absolutely too expensive!

                                                1. re: wileen

                                                  Really? I split it with another person, usually, and there's just the right amount. It's a good value in comparison to Pinkberry.

                                                  1. re: kathryn

                                                    I love the new place in Murray Hill called Berry Wild. They have both the nonfat (more icey kind) and the lowfat (more creamy). I had the lowfat coffee flavor and the plain and they do taste very similar to Bloomingdale's frogurt. Check it out. I like it more than Flurt.

                                                    1. re: kathryn

                                                      actually, I didn't mean that it's expensive to the point where I don't buy it; and moreover, eat it almost everyday! But, I'm an addict, so it wouldn't be fair for me to factor my personal opinions about a reasonable price to pay for the best frozen yogurt.
                                                      Objectively though, $7 for frozen yogurt (even if it's a large size) is a lot. Think about how much Bloomies pays for that container of frogurt that they dump in the machine to make many many servings-- can't be more than 5 bucks.
                                                      Not complaining though. I know I'm an addict b/c I'll pay more if I have to in order to get my fix for the day!

                                                2. i don't know what it is (nor do i care) but my entire school seems to be addicted
                                                  to flurt..we are around the corner on 23rd..dangerous proximity...i just wish they would add candied ginger...