The Coldest Beer on Earth!
On June 28 in Montreal, Coors Light introduces its new Cold Certified can. It features temperature-sensitive thermal chromatic ink technology that turns the Mountain Icon to blue when the beer has been chilled to its optimal temperature of 4ºC, signaling to beer lovers that their Coors Light is ice cold and ready to enjoy.
Actually I thought that its optimum temperature would have been colder. 4ºC/ 39ºF is about normal refrigerator temperature isn't it?
You know, when a beverage is really cold, the taste buds can't detect all the flavor. You just can't taste everything in a super cold beer. "Ice cold" is not the optimal temperature for a truly good brew.
In my mind, with Coors Light, that's probably a good thing.
Really good beers are like fine wines (or even better) with a complexity of flavors from the different grains or hops and brewing method. You want to be able to discern the nuances.
Notice also, that Coors, Miller and Bud have "wide mouth" cans. I guess so the people that drink it can drink it really, really fast. Maybe they need to just get t over with.
Now, I'm not saying I don't like a cold bud on a super hot day after mowing the lawn.
I also like soy hamburgers-but I don't eat them thinking they're going to taste like the real thing.
"Notice also, that Coors, Miller and Bud have "wide mouth" cans."
They do? I seldom venture over to that (75%) of the beer section- will have to take a look next time I pick up a case of Prima Pils...
Back in the 60's and 70's, several brewers used cylindrical- or barrel-shaped bottles with wide mouthes (and the most dangerous 'flip-top' caps ever- almost sure to draw blood). On the east coast, there were primarily used by Rheingold and called "Chug-a-Mugs". I stayed in a cabin in the Catskills last fall where the previous owner obviously drank a lot of 'em since the woods surrounding the place was still littered with them 30 years on. (I admit to missing them. Didn't Old Peculier also have such a bottle in the 80's in the US?).
The most long-lived brand using the package is Mickey's Malt Liquor (once a Heileman product, now a Miller brand) which I don't see much in NJ but is still around. The bottle eventually became part of the name, i.e., "Mickey's Big Mouth Malt Liquor" and I was surprised to see it in cans, circa 1976, in the LA area (in a Two Guys from Harrison store, no less- another surprise for a transplanted NJ-ite).
" 'Mickey's Big Mouth' in a can- what's the point?"
I suppose the point is When you absolutely have to get as much alcohol into your system as fast as possible.
Keep in mind that people drink beer for a variety of different reasons. One of which is to simply get as drunk as possible.
Regarding the topic of this thread, I have always found it entertaining to see how many beer advertisements use the word "cold" in them. As if somehow the brewer has control over how cold your beer ends up when you drink it.
I'm from the Dominican Republic and your post made me think of the DR's second favorite pastime after baseball---super cold beer. It is virtually a national obsession to find the coldes beer possible. Here is a link to an aricle about it on a Dominican cooking website that will give you an idea of how obsessed we truly are...
That was a really interesting article, thanks for sharing! I work in the Bronx in a predominately Dominican neighborhood. I never understood why the Bodegas have seperate 'fridges for their beer. Sometimes even a home freezer looking thing with a sign that says cervezas. I never thought much about it, but I think they must just be kept at a colder temp than the rest of the beverages.