Everywhere that Aldi's goes...Trader Joe's is sure to go! [moved from Texas]
I am sooooo excited, because DH noticed an article in today's Dallas Morning News, (which I didn't notice because it is titled with the not-noticeable title of "Bring-your-own-bag grocer to debut here"...well, who cares, right? and what's up with all the hyphens?)...EXCEPT that the article states that Aldi is planning to enter the Texas market by opening 25 to 35 stores in DFW by fall 2009.
Why do I care about 25 cent loaves of bread? Because Aldi is the precursor to TJ's!! (and I was able to eat while supporting myself in law school only because of Aldi's great prices on the basics)...also noticed another comment on the board about a hush-hush rumor that TJ's would be moving into North TX in the next year or so, so this all is likely connected!
Yippee! Hopefully this is not irrationally exuberant!
I can only offer my comments on the two related chains vis-a-vis NJ, and it is possible that this may not relate to all markets, but here goes:
In NJ, Trader Joe's exists only in decidedly upscale towns, and Aldi exists solely in lower-income/ghetto areas. Yes, the chains are related, and yes, they both offer good value, but they seem to have two very different demographics in mind when they select sites.
So, even though they are moving into your state, Texas is a mighty big place, and I would expect that the two chains, though related, will establish themselves in very different locales. An Aldi store near you does not assure you of a Trader Joe's within a convenient driving distance, and vice-versa.
re: Ted in Central NJ
I've lived in states with both, and shopped at both. I welcome both to Texas for different reasons. Both are sorely needed here. Most states where Aldi locates also have TJ's, and since TX has neither at this point, we are looking good for both now. It is exciting when you don't have ready access to either.
Aldi OWNS Trader Joes. Joe sold out back in the late seventies I think. I worked in Europe last summer and walked into an Aldi store. It was lots different than TJs (which I miss terribly in Austin, having grown up in TJ's area of founding) but there were enough similarities--even TJ's brand PRUNES--to get me rolling on the whole idea of TJ in TX!
I just found this web site so sorry for this late reply i have worked at aldi for the past 5 years and am really excited to open up one of the stores in texas. They will open in late summer of 2009 or early fall i am hoping it is late summer i wanna move down there so bad. Aldi is a great place to work when you start seeing the job posting go up i encourage anyone who wants a great job to go apply.
If you ever have any questions about the company please feel free to ask