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CéFiore Coming to Hollywood & Orange

The signs have gone up in the windows of the old Gelato Paradiso location announcing CéFiore in their old spot, across from the Hollywood Roosevelt Hotel and the Chinese Theater. Brown paper covers the windows, too, and the freezer cases were removed about a week ago. So CéFiore will have a prime spot in the 6922 Hollywood building with Coffee Bean & Tea Leaf, America Apparel (the clothing equivalent of Pinkberry), and every gourmet's favorite, Hooters, and it will be just a few doors away from the new H&M. And tourists from around the country and the world be be exposed to the brand, too.

Pinkberry has reporterdly laid their claim at Hollywood & Vine, with considerably tonier company like Katsuya by Starck, The W Hotel, and Whole Foods.

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  1. Can't wait for CeFiore to arrive, as I missed out on Gelato Paradiso. I like Bulgarini, but not enough to sit through the 101, then drive through Echo Park, then manage the 2 and 134, then drive through Altadena.

    1 Reply
    1. re: SauceSupreme

      With Mashti Malone just around the corner on La Brea, Gelato Paradiso had a challenge to make a success of that location.

    2. We also just noticed a sign for CeFiore in the old DQ space on Lankershim at Magnolia in NoHo.

      1. I went to CéFiore in Little Tokyo this evening after dinner at Blossom on Main. It's been awhile since I've been to CéFiore - in fact, it was still just named "Fiore" when I went - so I wanted a chance to get reacquainted with their product. I had the raspberry-pomegranate swirled with green tea (topped with my favorite combination of blueberries, walnuts, and mochi). The raspberry-pomegranate was good, very subtle, a less artificial flavor than Cantaloop's blueberry and not as forward as Snowberry's peach. The texture is quite creamy, more like the soft serve ice cream style of Snowberry than the sorbet-like style of Pinkberry and Cantaloop. It's an excellent product, and I'm excited to have it around. With CéFiore and Cantaloop about two blocks apart, then, there will be two distinct styles and six unique flavors for the frozen yogurt fans to chose from, along with the myriad toppings (azuki beans at CéFiore, cashews and lychee and goji berries at Cantaloop). Hollywood Boulevard is becoming ground zero is the froyo wars, and Stinkberry has yet to even stick their garish green-and-pink flag in the ground...

        1. CéFiore was a big hit at work today. I saw people from other companies' offices streaming in with cups from CéFiore, and we went down and got some this afternoon. Everyone dug it. Except me. I was a big disappointed that A) the topping bar was smaller than the Little Tokyo location - including no walnuts! - and, B) they're stingier in Hollywood than Little Tokyo, too. My large had as much yogurt in it as my friend's medium. Not cool.

          1. Stopped in today. It's amazing to me that, for all the masses of people who swing by the Chinese theater, CeFiore was relatively empty. I sat inside with my large pomegranate-green tea swirl and was for the most part the only customer there. They were giving away free samples which I thought would help, but it looks like it hasn't quite caught on yet. Enjoy the lack of a line while you can, because it's an awesome location.

            3 Replies
            1. re: SauceSupreme

              "CéFiore" is a pretty freakin' odd name for the tourist shutterbugs from Omaha to wrap their provincial minds around. Something with a cuddlier name like, oh, let's say "Pinkberry" would probably be an easier sell.

              When H&M finally gets open across the street - which should be approximately three years from now as work is taking forever - more out-of-towners will be drawn there.

              1. re: kevinucla2000

                Aside from Hooters (not really much of a tourist draw, I don't think), what's across the street from the Chinese are somewhat esoteric, L.A.-centric brands that don't have a lot of recognition with the types of people pounding the pavement across the street. Sure, hipsters in London, New York, and Tokyo may dig American Apparel, but they're not the types taking photos with the fake Spider-Man across the street. The Coffee Bean is an almost entirely an unknown quantity outside Southern California. So CéFiore is suffering from being lumped into the oddball block of poor tourist draws. If it was located next to a Forever 21 and a Starbucks - or if it was a Pinkberry, which has had stories written about it in papers nationwide and a much more Red State-friendly name - the tourists from across the street would be far more likely to venture across the street rather than stay in the Hollywood & Highland complex. All the ugly construction going on along that side of the street and the ever-present traffic on Hollywood doesn't help. When the H&M finally opens - and it looks like it will be a massive store - expect for business on that side of the street to pick up greatly.

                1. re: Woolsey

                  While I'm a big fan of not-waiting-in-line, I can only hope that the business survives, which means that the tourists have to support it, and paradoxically, I'll have to wait in line.

            2. My daughter keeps raving about the same name yougert shop on the way to Lido Isle - is this in the same chain? If yes, I'm scooting over there this afternoon!

              1. I heard that Cefiore is coming to Santa Monica in December. The Yo-Green at the corner of Colorado and Ocean is being converted to a Cefiore. I didn't mind the Yo-Green, but the Cefiore will be much better. Pinkberry is trendier and I go frequently, but for size, taste and variety I'd pick Cefiore anytime. I won't have to drive out to Hollywood or Little Tokyo to get my fix of Cefiore. Can't wait...

                1 Reply
                1. re: yogurtfan

                  Coming to Sunset and Laurel as well!!!!