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Is Hard Rock cafe beverly center gone?

Drove by Beverly Center today (on way to Mozza) and did not see the Hard Rock Cafe? Has it closed? No great loss. Just curious.

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  1. Since I think their sommelier or whatever the equivalent is at a Hard Rock Cafe (I know weird, right?) was on Indie 103.1 this morning talking about wine, I don't think so.

    1. Actually, their wine director is located at the Universal Citywalk location (which they call "Hollywood").

      1. Yeah i drove by the other day and didnt see the car on the roof or any signs. Guess it's gone or being totally remodeled.

        1. At the risk of being obvious, I just called the Universal City Hard Rock.

          Beverly Center is closed.

          The person I spoke to says she's heard that two new L.A. locations are in the works: one near Staples Center, and one on the west side.

          2 Replies
          1. re: Muskrat

            That's VERY interesting. For those of you that aren't aware, the chain was named after a photo from the Doors' album "Morrison Hotel" which depicts the sign of an eatery called "Hard Rock Cafe." The location of the photo? Downtown Los Angeles. So the whole "Hard Rock Cafe" legend has come full circle...

            1. re: Muskrat

              oh no. did she say where on the west side?

            2. Interesting. I always wondered how they still managed to attract any business at that incredibly awkward corner location.

              4 Replies
              1. re: QualityMart

                probably from Cedars Sinai. I think the one time I was at Hard Rock was to pick up a burger for somone who was a patient at Cedars.

                1. re: maudies5

                  They used to get lots of tourists when it was more of a novelty. But the food was never special.

                  1. re: mc michael

                    I went there the first month is opened, found it interesting, the meal was very good, but you're right, not special enough to go back. My partner and I always have this discussion, what is it about one restaurant that keeps you going back, and another one with sometimes better quality, never sees you again?

                    1. re: LuigiOrtega

                      The Watermelon Ribs, and the chicken wings with that apricot sauce, were special. They were a once-a-month thing for me until the current owners took over and screwed-up the menu.

              2. That place has been closed since December 31, 2006.

                No replacement tenant has been found as of yet.

                1. I actually am not ashamed to say that I was a regular at Hard Rock Cafe Los Angeles (Beverly Center), and I was SOOOO disappointed when they closed. They had easy parking ($1), a good happy hour, and live music pretty often.

                  The Beverly Center location was open for 28 years. It was the second location for the chain, after London.

                  8 Replies
                  1. re: Dave and Stuff

                    Glad to see someone pointing out just how long they were here, and the fact that it was indeed site #2, yet site #1 from the American franchisor, Peter Morton, who is based here. The Rank organization owned the rights outside of America until Morton sold out to them.
                    However, in the early days, the food was actually quite good, yet also circa 1980, and the means for comparison were very different.
                    No surprise LA Live would be the place to relocate. Beverly Center no longer has the cache it used to either!

                    1. re: carter

                      After Ubon closed, they've never been able to fill that spot, either. Somehow Todai (and Quizno's) manage to stay alive, but I imagine they work on different profit margins and attract a different customer than either Ubon or Hard Rock.

                      1. re: Woolsey

                        That shopping center is really strange!!! some business flourish while others come and go....

                        http://barcelona.la

                            1. re: Jeet Yet

                              When you think about it, it's really not.

                      2. re: carter

                        Is the convertible gone too? Wonder if it's going to go into the Downtown location.