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Is Hard Rock cafe beverly center gone?

m
maudies5 Jun 20, 2007 04:03 PM

Drove by Beverly Center today (on way to Mozza) and did not see the Hard Rock Cafe? Has it closed? No great loss. Just curious.

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  1. mollyomormon RE: maudies5 Jun 20, 2007 04:04 PM

    Since I think their sommelier or whatever the equivalent is at a Hard Rock Cafe (I know weird, right?) was on Indie 103.1 this morning talking about wine, I don't think so.

    1. d
      Dave and Stuff RE: maudies5 Jun 20, 2007 04:28 PM

      Actually, their wine director is located at the Universal Citywalk location (which they call "Hollywood").

      1. j
        Josh90004 RE: maudies5 Jun 20, 2007 06:13 PM

        Yeah i drove by the other day and didnt see the car on the roof or any signs. Guess it's gone or being totally remodeled.

        1. m
          Muskrat RE: maudies5 Jun 20, 2007 06:29 PM

          At the risk of being obvious, I just called the Universal City Hard Rock.

          Beverly Center is closed.

          The person I spoke to says she's heard that two new L.A. locations are in the works: one near Staples Center, and one on the west side.

          2 Replies
          1. re: Muskrat
            Normal Garciaparra RE: Muskrat Jun 20, 2007 10:08 PM

            That's VERY interesting. For those of you that aren't aware, the chain was named after a photo from the Doors' album "Morrison Hotel" which depicts the sign of an eatery called "Hard Rock Cafe." The location of the photo? Downtown Los Angeles. So the whole "Hard Rock Cafe" legend has come full circle...

            1. re: Muskrat
              goodhealthgourmet RE: Muskrat Jun 21, 2007 11:28 AM

              oh no. did she say where on the west side?

            2. q
              QualityMart RE: maudies5 Jun 20, 2007 09:25 PM

              Interesting. I always wondered how they still managed to attract any business at that incredibly awkward corner location.

              4 Replies
              1. re: QualityMart
                m
                maudies5 RE: QualityMart Jun 20, 2007 09:35 PM

                probably from Cedars Sinai. I think the one time I was at Hard Rock was to pick up a burger for somone who was a patient at Cedars.

                1. re: maudies5
                  m
                  mc michael RE: maudies5 Jun 20, 2007 10:02 PM

                  They used to get lots of tourists when it was more of a novelty. But the food was never special.

                  1. re: mc michael
                    l
                    LuigiOrtega RE: mc michael Jun 21, 2007 08:08 AM

                    I went there the first month is opened, found it interesting, the meal was very good, but you're right, not special enough to go back. My partner and I always have this discussion, what is it about one restaurant that keeps you going back, and another one with sometimes better quality, never sees you again?

                    1. re: LuigiOrtega
                      j
                      JeetJet RE: LuigiOrtega Jun 21, 2007 08:59 AM

                      The Watermelon Ribs, and the chicken wings with that apricot sauce, were special. They were a once-a-month thing for me until the current owners took over and screwed-up the menu.

              2. ipsedixit RE: maudies5 Jun 20, 2007 10:09 PM

                That place has been closed since December 31, 2006.

                No replacement tenant has been found as of yet.

                1. d
                  Dave and Stuff RE: maudies5 Jun 21, 2007 07:47 AM

                  I actually am not ashamed to say that I was a regular at Hard Rock Cafe Los Angeles (Beverly Center), and I was SOOOO disappointed when they closed. They had easy parking ($1), a good happy hour, and live music pretty often.

                  The Beverly Center location was open for 28 years. It was the second location for the chain, after London.

                  8 Replies
                  1. re: Dave and Stuff
                    c
                    carter RE: Dave and Stuff Jun 21, 2007 08:35 AM

                    Glad to see someone pointing out just how long they were here, and the fact that it was indeed site #2, yet site #1 from the American franchisor, Peter Morton, who is based here. The Rank organization owned the rights outside of America until Morton sold out to them.
                    However, in the early days, the food was actually quite good, yet also circa 1980, and the means for comparison were very different.
                    No surprise LA Live would be the place to relocate. Beverly Center no longer has the cache it used to either!

                    1. re: carter
                      Woolsey RE: carter Jun 21, 2007 08:43 AM

                      After Ubon closed, they've never been able to fill that spot, either. Somehow Todai (and Quizno's) manage to stay alive, but I imagine they work on different profit margins and attract a different customer than either Ubon or Hard Rock.

                      1. re: Woolsey
                        barcelona RE: Woolsey Jun 21, 2007 08:58 AM

                        That shopping center is really strange!!! some business flourish while others come and go....

                        http://barcelona.la

                        1. re: barcelona
                          Woolsey RE: barcelona Jun 21, 2007 09:02 AM

                          Maybe Pinkberry will move in!

                          1. re: Woolsey
                            Jeet Yet RE: Woolsey Jun 21, 2007 09:55 AM

                            Now, that's funny.

                            1. re: Jeet Yet
                              Woolsey RE: Jeet Yet Jun 21, 2007 11:52 AM

                              When you think about it, it's really not.

                      2. re: carter
                        Normal Garciaparra RE: carter Jun 21, 2007 11:25 AM

                        Is the convertible gone too? Wonder if it's going to go into the Downtown location.

                        1. re: Normal Garciaparra
                          m
                          maudies5 RE: Normal Garciaparra Jun 21, 2007 03:15 PM

                          Convertible is gone!

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