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May 24, 2007 01:56 PM

Ce Fiore v. Pinkberry

I've only been to Pinkberry once (only because I thought that their yogurt was good but not something that I would really crave and think about constantly like Bulgarini's Crema di Limone gelato that reminds me of the Limoncello gelato from Renato Bar in Mondello, Sicily) but when I was in J-Town last night I noticed that a Pinkberry was opening up across the street from Ce Fiore.

I had never been to Ce Fiore but since I like to be counter to what's popular, I decided to become Ce Fiore's best customer. Was I pleasantly surprised! I thought that their frozen yogurt was great! It had a nice balance of tart and sweet (the time that I had Pinkberry it was more on the tart side) and the texture was creamier and not watery like Pinkberry (disclaimer: Pinkberry was a bit watery when I got it).

I topped my frozen yogurt with red beans - fabulous!


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    1. I like Fiore better too! They have more flavors and they will SWIRL! :)


      1. re: Dommy

        Oh Swirl...I have to check this place out...where is it??

        Bon Vivant post some pictures pleaseeeee....when are you going to review a new place? I'm hungry.

        Pinkberry is watery, good point.

        1. re: hazelnutty

          It's in Little Tokyo, in the Japanese Village Plaza there in the middle of 1st and 2nd.



          1. re: hazelnutty

            There is CeFiore on Lankershim and Magnolia, across the street from the Millenium dance studio. North Hollywood.

          2. re: Dommy

            The green tea-pomegranate swirl rocks my world.

        2. I'm like you, I tend to like what's not the most popular. I prefer Fiore to Pinkberry (although I like both). If Fiore was as plentiful as Pinkberry, I'd go to Fiore every time. I like the slightly more variety of flavors at Fiore and the texture/smoothness of the Fiore yogurt is just perfect.

          1. I went last week to CeFiore and also thought it was creamier (less "icy") and not as tart as Pinkberry. I also love that they offer other flavors - blackberry and raspberry/pomegranate.

            My sister on the other hand preferred the tarter and icier Pinkberry.

            To each his own :)

            18 Replies
            1. re: MeowMixx

              do they have chocolate flavor or chocolate toppings

              1. re: hazelnutty

                They had chocolate chips and white chocolate chips.

              2. re: MeowMixx

                Pinkberry will mix flavors, but only in their largest size portion; CeFiore will mixflavors in any size, and has more and better flavors. When the Chowspouse inquired, at a Pinkberry location within the last week, as to any possible reason for the "No Swirl" policy, (other than to extract maximum additional dollars from customers) the explanation was basically "That's the policy".

                No avatars, and not refusing to eat at any Pinkberry without an adequate parking lot

                1. re: silverlakebodhisattva

                  Mix flavors, Pinkberry only has two and frankly I don't consider the green tea a flavor...it does nothing for me.

                  1. re: silverlakebodhisattva

                    Well I dunno if it's just an odd thing with the MDR location, but one possible reason is that they charge more for the Green Tea flavor. Another point for Fiore, all their flavors cost the SAME!


                    1. re: Dommy

                      I believe CeFiore also charges more for their green tea flavor - at least that's what I noticed last week when I went. Then again, I wasn't REALLY paying attention :)

                      I haven't tried it there, but I really didn't like the green tea at Pinkberry.

                      1. re: Dommy

                        I was hoping that to be the case when I went yesterday, but seemed to have developed the same policy as PB. They charge more for flavoreds, but I just ordered the plain. Had it with red beans, mochi, and coconut - the guy behind the counter seemed pleased that I tried that combo - gave me a nod of approval. I can easily say that the yogurt and toppings at CF are to my preference, and the mochi did taste like mochi. I still don't know what PB puts on their mochi but it tastes like a dusting of something bitter with a chemical aftertaste. Thumbs up to CF.

                    2. re: MeowMixx

                      Limelight in Sherman Oaks has multiple flavors. In addition to plain and green tea, it has chocolate and mango. I'm not a fan of the other flavors because I find that the flavoring does not mesh with the tartness. However, I love their plain yogurt, and they have more toppings than Pinkberry.

                      1. re: Jwsel

                        Cefiore but if i had a chance to choose another Humphrey's ftw! =)

                        1. re: Jwsel

                          Yogurt Zone in Encino is the King of Toppings as far as fro yo places go.

                          1. re: pocketsked

                            I like CF way better. Less crowded, a little less pretentious (although that has changed somewhat with their recent remodel)

                            That being said, 6 bucks for yogurt? Christ. I used to work at goldenspoon, buck forty five for a cone with almonds!

                            1. re: ns1

                              Stopped by Cefiore/Fiore/If (whatever it's called) in J-town a few week's ago after dinner in the area.

                              I got the regular with blueberries. I took a nice, big bite only to find out the BLUEBERRIES WERE BAD. They were completely bitter and brown on the inside.

                              I was so disgusted I felt like my dinner was going to come back up. I told the manager and he didn't seem to care too much, didn't do anything about it.

                              Can't wait to try Red Mango when it opens...

                              1. re: Twinkies

                                I'm not quite sure what you mean, as there are (at least one) locations (minus the s, perhaps) in the city?

                                I doubt the Pinkberry franchises would care either

                                1. re: Twinkies

                                  Personally, I like Red Mango better than Pinkberry. There definitely is a difference. Whereas Pinkberry is more tart and "icey," Red Mango is creamier, thicker, and less tart.

                                2. re: ns1

                                  Golden Spoon is now $1.75 for a mini with no toppings. Still not a bad value, but it's a traditional sweet flavored nonfat yogurt, not a tart yogurt like Pinkberry clones.

                                  Of course nothing beats 99 cents for a Thrifty choc malted crunch ice cream on a sugar cone.

                                  Too bad about those bad blueberries. They didn't offer to remake the order for you with something else? The one time I went to Ce Fiore in Little Tokyo the toppings looked really good, although I just went with the greentea/pomegranate swirl neat.

                                  1. re: mlgb

                                    Pinkberry and Cefiore is about to battle, the cold war has begun. I pick Cefiore pinkberry better run. Cefiore is coming to downtown fullerton.

                                    1. re: neo949

                                      hahha! i believe they are coming to hollywood as well. right across the chinese mann theatre

                                      1. re: neo949

                                        The cold war has begun -- LOL. I stopped at pinkberry and brought it out to my wife in the car. She took one spoonful and pushed it away saying, "No, don't eat that. It has gone bad." I told her it is supposed to taste tart. She said, "Tart is tart but that is sour." I finished it but the sour aftertaste stayed with me for several hours -- bad! Once for pinkberry and never again.

                                        I noticed signes all over the Santa Anita Mall in Arcadia "Cifiore coming soon." I also noticed a new Dairy Queen in the food court and I had a really smooth frozen treat there. Not FroYo but neither is pinkberry -- right?

                                        This cefiore web page below list Huntington Beach, Rowland Hts., and Westwood as coming soon. If a download appears just click cancel and then skip the intro. This group is going also heading world-wide.

                            2. BF and I tried Ce Fiore in Little Tokyo tonight...
                              Although the selection of flavors, swirls, and creaminess was nice, we both like the tartness of Pinkberry more. To me, the green tea flavor of Ce Fiore tastes just like green tea ice cream.
                              We noticed that a Pinkberry store is about to open right across the street from Ce Fiore...
                              If we had to choose, we would go for Pinkberry, but with the outrageous prices, I'm glad we don't have to. The greek yogurt from Trader Joes or even the Vietnamese yogurt at Banh Mi Che Cali with a variety of fruits and berries from the farmer's market will do just fine for us.

                              2 Replies
                              1. re: Me so hungry

                                Here's another thread on Pinkberry locations which also discusses Cé Fiore. See my final post with link to recent LA Times article on what's in Pinkberry's product.


                                1. re: Me so hungry

                                  i actually think cefiore's yogurt is creamier. pinkberry feels too icy for me.....

                                2. Since tartness and acidity are inherent to yogurt per se, may I suggest you stick with ice cream, instead? It tastes better, too.

                                  1 Reply
                                  1. re: fergusmccool

                                    The tartness in PB's is not normal... it's ascorbic and citric... my friend who is a nutritional consultant says it's probably citric acid added to the powder...