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Ssam bar closing earlier?

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Does anyone know why Ssam Bar has started closing at 12, as opposed to staying open late-night?

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  1. My guess is that they now have a considerable dinner crowd. No longer a necessity to remain open late to pay the bills. Cooks (the late-nite folks) can't afford it anyways. Go early guys.

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    1. re: catches

      It seems silly not be to be open late-night at least Thurs.-Sat.. Wasn't that the original concept of this place? I was in there recently on a Wednesday, and they ended up turning away multiple groups of befuddled diners between 12-12:30am. I guess its back to Blue Ribbon for a late-night fix!

    2. My guess is because:

      1. Ssam Bar is now slammed the second they open for dinner, putting pressure on the kitchen.
      2. Chang et al. want to focus their energies on moving Noodle Bar to a new space and opening up Ko in the current Noodle Bar space.