Is Pinkberry Really Yogurt Or Is It Marketing Hype?
An L.A. man is filing a lawsuit against Pinkberry, the current L.A. food sensation, claiming that it ain't real yogurt. Apparently the L.A. department of health is also getting involved, as it seems they may be in violation of health laws by "manufacturing" the yogurt in each of their shops.
Hmmmmm, wonder what that stuff really is, is Pinkberry just the Kraft Cool Whip of the frozen yogurt world?
Read about it here: http://abclocal.go.com/kabc/story?sec...
Pinkberry is jiving it's customes with lofty healthy 'yogurt culture' claims,
they had a good run and now will be forced to come clean and reveal
exactlyhwhat we'll all eating and paying a premium price for......
a artifical flavored, powdered mix containing 'dead' yogurt cultures that's mixed with
non-fat milk and high amounts of refined sugar.
File under...... "marketing hype, NO TRUTH in their advertising"
that aftertaste are the "flavors" added to their processed high-sugar, non-fat milk concoction that contains their secret powder mix. The powder contains dead yogurt cultures with no health benefits. About time Pinkberry is called to come clean on what we're all paying a premium price for in the name of healthy eating. They removed the signage at the original WeHo store that touted the health benefits of yogurt last month.
I'm not saying powdered yogurt flavor equals real yogurt at all, but wouldn't the freezing kill the cultures anyway? In what temperatute range does lactobacillus survive?
Hasn't it always been the case that fro-yo wasn't really yogurt or necessarily healthy? Didn't we already have this scandal back in the 80s?
Here's the California law in question, it says that frozen yogurt has to be made from cultured milk and have a certain minimum milkfat content (which suggests that you can't sell "nonfat frozen yogurt" in the state):
Here's a NY Times article that includes some history on the chain, says that the menu closely resembles that of a Korean chain called Red Mango:
Damn, that's a catchy jingle.