HOME > Chowhound > Food Media & News >
What have you made lately?

Is Pinkberry Really Yogurt Or Is It Marketing Hype?

ChinoWayne May 10, 2007 09:43 PM

An L.A. man is filing a lawsuit against Pinkberry, the current L.A. food sensation, claiming that it ain't real yogurt. Apparently the L.A. department of health is also getting involved, as it seems they may be in violation of health laws by "manufacturing" the yogurt in each of their shops.

Hmmmmm, wonder what that stuff really is, is Pinkberry just the Kraft Cool Whip of the frozen yogurt world?

Read about it here: http://abclocal.go.com/kabc/story?sec...

  1. n
    NumeroUnoEat May 10, 2007 10:00 PM

    Pinkberry is jiving it's customes with lofty healthy 'yogurt culture' claims,
    they had a good run and now will be forced to come clean and reveal
    exactlyhwhat we'll all eating and paying a premium price for......
    a artifical flavored, powdered mix containing 'dead' yogurt cultures that's mixed with
    non-fat milk and high amounts of refined sugar.
    File under...... "marketing hype, NO TRUTH in their advertising"

    1. v
      Vegasbuff May 10, 2007 10:13 PM

      I haven't had Pinkberry's yogurt, but I have had something similar. To me, it has a slight chemical aftertaste.

      Has anyone else noticed this?

      2 Replies
      1. re: Vegasbuff
        NumeroUnoEat May 10, 2007 10:21 PM

        that aftertaste are the "flavors" added to their processed high-sugar, non-fat milk concoction that contains their secret powder mix. The powder contains dead yogurt cultures with no health benefits. About time Pinkberry is called to come clean on what we're all paying a premium price for in the name of healthy eating. They removed the signage at the original WeHo store that touted the health benefits of yogurt last month.

        1. re: NumeroUnoEat
          babette feasts May 12, 2007 06:55 AM

          I'm not saying powdered yogurt flavor equals real yogurt at all, but wouldn't the freezing kill the cultures anyway? In what temperatute range does lactobacillus survive?

          Hasn't it always been the case that fro-yo wasn't really yogurt or necessarily healthy? Didn't we already have this scandal back in the 80s?

      2. Robert Lauriston May 11, 2007 09:55 AM

        Here's the California law in question, it says that frozen yogurt has to be made from cultured milk and have a certain minimum milkfat content (which suggests that you can't sell "nonfat frozen yogurt" in the state):


        Here's a NY Times article that includes some history on the chain, says that the menu closely resembles that of a Korean chain called Red Mango:


        Damn, that's a catchy jingle.

        4 Replies
        1. re: Robert Lauriston
          marlie202 May 12, 2007 06:18 AM

          I'm glad we found the truth...haven't tried it yet--I can buy a nice yogurt at the store for much less than this hype

          1. re: marlie202
            snowy May 16, 2007 03:58 PM

            wow...is pinkberry going down?

            1. re: snowy
              bulavinaka May 16, 2007 08:59 PM

              I have a strong feeling it will be a while before PB goes down... word has it that Disney is looking to buy out PB, if they haven't already. This means deep deep pockets...

              1. re: bulavinaka
                ccbweb May 17, 2007 12:13 AM

                And, if something tastes good, we've got pretty good evidence in this country that the "healthiness" of a product is not so relevant.

        Show Hidden Posts