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Massa Organics rice

I got a package of the Massa brown rice at the Berkeley farmers market last Saturday. Pretty good, mild flavor, very tender. I'll have to compare it with the Berkeley Bowl bulk stuff to see if it's worth the premium.

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  1. Let us know what you come up with. I've purchased the Massa as well, but am still polishing off old rice from Whole Foods!

    1. I also noticed that they're selling the Massa rice at the Berkeley Bowl now too.

      1 Reply
      1. re: chemchef

        Only in 20 lb bags. I checked with a few store workers. At this time no smaller bags. If anyone is interested in 20 lbs ($19, I think but am probably wrong) , it's with the organic rice and beans at the back of the produce section near the fish counter and across from the strawberries.

      2. It's also available at the Ferry Plaza Farmer's Market. The farmer is always the one there. He's a really nice guy.

        1 Reply
        1. re: srr

          And early in the morning, he looks really lonely.

        2. We bought some of this from the Ferry Plaza stand a couple of weeks ago, and were very impressed--as Robert says, very mild and tender. For my money, it's better than the short-grain brown rice at Rainbow that we usually buy. We're trying to switch to an all whole grain diet, and this rice makes it a little easier!

          1. We've been getting Massa brown rice at the Lakeshore Farmer's Market, but it's not always convenient to go there. Does anyone know if it's available at retail stores--e.g., Berkeley Bowl West? Food Mill, etc.?

            TIA

            4 Replies
            1. re: Rapini

              They sold briefly at the Berkeley Bowl a few years ago, but it didn't work out for them. I think they only sell at a few farmers markets and online. They also sell at the Tuesday Berkeley farmers market in the East Bay. You can contact them through their website to ask.
              http://www.massaorganics.com/index.html

              1. re: Rapini

                Recently I purchased it at the Village Market grocers in the SF Ferry Building (across from Prather's) & from the Pasta Shop in Rockridge. Don't know about the Pasta Shop on 4th St. Berkeley.

                1. re: Rapini

                  Not a retail store but available at Three Stone Hearth with pick up on Wednesday evening 5-7 and Thursday 10-4. Visit site for details.
                  http://threestonehearth.com/

                  1. re: Rapini

                    I think they had a stand recently at the Temescal famers market on Sundays in Oakland. It definitely is good quality rice, but you pay for that quality, so I only get it now and then as a treat.

                  2. Excellent rice, I always buy it when at the Farmers Market.
                    Better, or perhaps just different, then the bulk organic at BB.
                    I'm always surprised that the verbose instructions on the bag do not include the necessity to refrigerate (or freeze) after opening, for long-term storage.
                    All brown rice will go rancid if not stored air-tight and cold.

                    1. They also have super delicious raw and roasted almonds, as well as almond butter. Best almond butter I've tasted.