Diet Coke Plus
- DiningDiva May 4, 2007 02:07 PM
So, I was perusing the soft drinks at work and came across a new Coke product. The label said "Diet Coke Plus" and was trimmed in a lovely light blue color. The plus, it turns out, is the addition of vitamins and minerals. Uh, I don't expcet, nor to I particularly want to get my vitamins and minerals from a soft drink. My interest piqued, and in the interest of market research, I purchased a bottle. Tastes a lot like Diet Coke but not exactly the same. Has anyone else seen or tried this product. Impressions?
An obvious marketing gimmick. Trying to make soda seem healthy is the industry's response to the fact that more and more people are reading ingredients and turning away from high fructose corn syrup, trans fats, and processed sugars. When I eat french fries, I do so knowing that it's an indulgence and is not part of a healthy diet. If someone is going to drink a cola, they should know the same.
Since it tastes almost exactly like regular Diet Coke, I'm fine with drinking it. Or not. Like mojoeater said, I'm not making a point of getting my nutrients from cola. I drink cola because I like how it tastes.
I'm ambivalent. If the "Plus" is on the sale but the regular is not, I'll buy the Plus. But I'm not going to choose it purposely because I need more B12 in my diet.
Yeah, okay, so I bought it today. It tastes just like normal Diet Coke w/ caffeine (as this one does have). It does strike me slightly odd that it's packed with caffeine given that caffeine and soda in general deplete the body of nutrients. Out of blatant curiosity, I flipped the bottle around to the nutrition label, hoping to see a listing of these *plus products.* Nary a one. You'd think they'd be touting exactly *which* vitamins and minerals have been added. So, basically, other than the colorful "Plus" on the label's front, there is no real evidence that the soda actually *is* any different. I still want to know what nutrients I can lay off of for the rest of this evening, now that my needs have been filled by my carbonated indulgence.
BUT, as I sipped on my new libation in the movie theater waiting for the previews to begin, I found myself texting my best friend asking, "Who has ever gone for a bottle/can of soda hoping to get her RDA's met? Have you ever taken issue that diet soda isn't providing vitamins and minerals?" This isn't something I demand from a product that lists as its ingredients things like caramel color and acids of several types. When I drink my aspartame/splenda enhanced/depleted product, I just throw caution to the wind.
Okay, just to play devil's advocate (since I'm on the healthy side as an eater myself):
Mght we not just think of this as the equivalent of putting iodine in salt? Since most North Americans aren't going to eat a balanced diet anytime soon, maybe we should be sneaking as much nutrition as possible into junk foods.
I know, it can act as an alibi for the manufacturers of such foods, and create a false sense of security. But think of the common good!
I am an obsessively healthy eater... to a fault most times; however, I don't think soda is the place to begin w/ "sneaking in nutrients," nor do I think it's Coke's job to make up for Joe Blow's penchant for double mega deep fried bacon lardburger and his resistance to walking around the block. Further, soda is a terrible product, especially diet, considering the acid and artificial sweeteners that irritate and destroy inner linings, and deplete nutrients. I see your point; I just don't think we need encourage individuals to drink soda or diet soda in the hopes of gaining nutrients. Just my eight cents.