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May 3, 2007 09:02 AM

Grom cometh

Cannot wait for this place to open:

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  1. i live right on that corner..i'm afraid...very afraid.

    while i still can't get decent chinese food on the uws, dessert is not a problem!

    1 Reply
    1. re: harrison

      I walked by it last looks GOOD!! and regardless of whether it is good or bad UWSiders are going to line down the block for it, therw was a long line lastnight at that crappy place Yolato.....I the sign on the door said the gelato is free on saturday

    2. Well, has anyone been? Is it worth $5? How does it compare to Il Lab and the like?

      5 Replies
      1. re: thesu

        tried to wait in line yesterday. at 7pm, the wait was almost 2 hours. it may be worth $5. it's most likely not worth 2 hours of my time. will be trying today.

        1. re: FattyDumplin

          Stopped by today. Sampled a couple flavors. They have a Lemon granita that was awesome - made with Lemons from Amalfi. Reminded me of the most wonderful granita i've ever had, which was from a small cart at the end of the road in Positano. Not too sweet, bursting with fresh lemon flavor, and just the right mix of liquid to ice crystal. Also tried the pistachio, which is my favorite gelato flavor. It's a little on the sweet side, but the nutty aroma really shines.

          Not cheap by any means... $5.31 for a small. One guy's eyes nearly popped out when the cashier said his large cost $7.50. But by mid afternoon, the line was 20 deep again. not sure how many people will be willing to pay this much on a regular basis.

          1. re: FattyDumplin

            it tasted like the granita from positano??!?!?! oh no! i'm gonna be poor.
            when is the best time to go?

        2. re: thesu

          I went yesterday and waited almost an hour for free gelato (had I known the line was moving so slowly, I wouldn't have waited). I sampled 4 flavors: fiordilatte, crema di grom, chocolate, and pistachio. While it was good, the flavors were a little dull to me, and the texture of some of the gelati was too hard. After Grom, I was walking through Chelsea Market and got a sample of L'Arte del Gelato, which I found myself more excited about than Grom. I also prefer Otto to Grom. It's been a while since I've been to Il Lab, so I can't make that comparison. It might be worth going for a taste, but I'm not rushing back to pay $4.75 for a small.

          1. re: Lucia

            I put up with the 1/2 hour long line on (which was far different from Shake Shack, not peaceful in a park) to ahve the the Gelato....Well frankly I thought it was well worth it. I thought it was a full notch better than Il Laboratorio or Otto. The consistency and depth of flavor is what you would find in Italy (very much like Giulitti in Rome) I sampled Chocolate, Chocolate chip, pistachio, casserta, and lemon it was expensive and slow but I would think they will get that figured out and the lines will be monumental all summer long....

        3. I wouldn't call it "gelato artigianale" by any standar.
          They import their prepared mixes from italy, then defrost them and then make the gelato.
          Artigianal gelati?
          I waited for an hour to try and was not impressed at all, even the selection was poor, only 20 flavors? I will not be back, not great as a real fresh gelato.
          besides, do they really think that because they use Mineral water on the sorbet we are going to pay any stupidity they want?

          1. I live three blocks away. The 40-person line has been a problem that I've forced myself to overcome nearly every day since it opened. On weekday afternoons, the line shrinks to 5-10 people, and you can get served in a few minutes.

            The May flavor, Luna Rossa, is outstanding. Last time, not in the mood for something heavy, I tried a small lemon sorbet and red grapefruit sorbet. The lemon is outstanding. My favorite gelato flavor is the zabaione -- highly recommended, as long as you don't mind a liquer-ish flavor.

            I realize that many people complain about the price, but for me, that kind of money, for this experience, is insignificant. Then again, I'm extremely wealthy.

            4 Replies
            1. re: poogamgap

              "Then again, I'm extremely wealthy."

              LOL--finally one of you admits it! I respect that.

              If the gelato is as good as Grom in Florence, it will be worth the $5 from time to time. I had the Malaga there made Pedro Ximenez. And I am not extremely wealthy (especially after spending all those euros over there). By the way, a small was only 2 euros in Florence.

              1. re: kenito799

                Went last night because my husband is an ice cream addict so we decided to have it for dinner. Wait was about 20 minutes at 7:45, very UWS, all friendly-like with dogs and kids. I second that the May special flavor Luna was outstanding, as was the intense chocolate. The vanilla was very intense, but like the pistachio, I thought it was too sweet (think Dreamery is the best for vanilla). The small size is miniscule, but you can have two flavors in there, and it's perfect portion control (give me that over a vat of the chemical stuff any day). We will be back.

                1. re: kenito799

                  2 Euros is like $5, or close.
                  Anyway, I'm kinda glad it's expensive, because if it's really that good, at least the cost will hold me back. :)

                2. re: poogamgap

                  That last line cracks me up.

                  I am on the other pole from wealthy, yet with limited time in the city (and an even more limited budget) I waited on line with all the other poor sods a couple of weeks ago. It was worth every penny and every minute of waiting. Better than most of what I've had in Italy, and as good as the gelato my brother-in-law used to make in his now-defunct gelateria.

                  My only hesitation is that while samples are encouraged, Grom doesn't display its gelato. I can understand why it's easier to scoop out of stainless-steel buckets when you're getting that kind of traffic, but it really does cut down on the sensuous aspect of nicely displayed offerings.

                  By the way, the majority of gelaterias in this country use the same supplier of base from Italy. It's the fresh ingredients (or lack of) added during mixing that makes all the difference. Some shops, even expensive ones, add nothing. So Grom is certainly justified in tooting its horn about the sources of its ingredients.

                  Grom's lemon gelato is friggin' stupendous.

                3. I'll second the Luna Rossa flavor-it mixed very nicely with the the way, the price shown on the boards does not include tax. Is it worth it? I think it is-the best I've had outside of Italy.