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Apr 22, 2007 08:29 AM

NYT cookbook review qustion--cynical or naive?

For months now, Amazon has been offering "Chocolate & Zucchini" paired with a new vegetable book by Patricia Wells. ("Buy these together..") This morning I read a New York Times cookbook review--just happens to be about these 2 books! Does Amazon have an agreement with book reviewers somehow?

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  1. As a newspaper guy, I'd say it's unlikely. Review copies usually come direct from the publisher.

    2 Replies
    1. re: mpalmer6c

      So perhaps it's not Amazon but the publisher that's been cross-promoting them.

      1. re: Ruth Lafler

        I believe they were put out by different publishers. Maybe they were reviewed in the same issue of Publishers Weekly? Or perhaps the computer algorithm for "buy these together" always pairs vegetables with zucchini. I did a Google search for both books together and got hundreds of hits, even from websites in Arabic and one in Bulgaria.

    2. My sense is that Amazon is just good at putting together items that go together for some reason. Their software is pretty amazing in terms of recommendations and "customers who purchased this also purchased this other thing." My guess is that they simply identified a good pairing of books that an editor at the Times also decided was a good idea (or maybe got the idea when they were shopping on Amazon).