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Apr 19, 2007 01:09 PM

Hook Line and Sinker ~ Rumson

What happened to this place? Not that I ever went or even cared to go, but I drove by it the other day and it was all closed up! Anyone know any details??

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  1. It is my understanding that it was bought by the owner of Basil T's, and based on the large dumpster in back seems to be undergoing a makeover. I'm not convinced that the new ownership is good news, but Hook Line wasn't all that anyway. Stay tuned.

    1. Now, there's a place I haven't thought about in ages. I'm pretty sure we ate there once back in the day, but I have no memory of anything about it.

      13 Replies
      1. re: RGR

        We used to go to Hook Line way back in the early 70s when they had live music. It was a fairly happening place. Never really went to dine, per se. Just hang at the bar, drinking and eating bar food. They had great burgers, on the par of The Pour House in Tinton Falls or Barnacles just down the road.

        1. re: RobertinRedBank

          Used to go there when Barnacles was too busy. Actually I preferred the burger there.
          Decent place for a beer and to watch a game. Last I heard the owner of Basil T's bought it and it will be an upscale Italian place, but not sure if that is still the case. I saw a "coming soon" sign there yesterday but I don't recall exactly what it said namewise.

          1. re: taboni

            Ah, just what we need! Another. Italian. restaurant. lol

            1. re: RGR

              Ditto! An embarrassment of "riches." And 'upscale' means that the prices will be out of proportion to the quality of the food, if Basil T's in Red Bank is any measure.

              1. re: RGR

                Considering where its located. Upscale wont be a problem. Quality is a different story.
                Personally, there is a limit I'll pay for pasta and I'm sure it will cross it by a mile.

                1. re: tom porc

                  Drove by last night. The name of the place is going to be Undici Taverna Rustica FWIW

                  1. re: taboni

                    Hmmmm.. what a great idea! An Italian restaurant! What a creative idea.

                    ha ha...yeah right! What is it with the Italian restaurant craze? As if the 1000 in Monmouth county is not enough??

                    At this point, I would almost be happy to see a Howard Johnson's. (Remember those??? lol)

                    1. re: Angelina

                      I don't know the Fair Haven dining scene very well. Is there no Italian restaurant there? If that's the case, Basil T's' owners probably figured that Italian-deprived Fair Haven residents shouldn't have to go a couple of miles to Red Bank to feed that urge. I guess the thinking is that *every* town in Monmouth County --indeed, in all of NJ -- must have at least one Italian restaurant. lol

                      While the number of Italian restaurants in this area is truly over the top, frankly, the even bigger problem, as I see it, is that most of them are either mediocre or downright awful.

                      1. re: RGR

                        Hook Line is located in Rumson, not as Italian-deprived. :)

                        1. re: RobertinRedBank

                          Oops! You're right that I placed the soon-to-be Undici Taverna Rustica in the wrong town. I know zip about the existing Italian restaurants in Rumson. How would you rate them?

                          1. re: RGR

                            Hello. Visiting the area next week on business and looking for quality seafood as first choice but quality Italian ok as well. You folks seem to have a lively discussion going on here...thought you might not mind adding some recs for a fellow hound

                            1. re: Alexvamike

                              Ray's Seafood, in Little Silver, is a pleasant, casual restaurant with very good food. BYO. I think it's cash only.


        2. I live 2 blocks from Hook Line & Sinker and we gave it about six honest tries. The food and the staff were horrible each time. I for one am glad to see they are gone, but I doubt the Undici Taverna Rustica is going to be anymore to my liking. Make it a Wawa so I dont have to drive 5 miles to get milk or bread.

          1. The original comment has been removed
            1. Boy, lots of misinformation here. The owner of the restaurant was one of the partners of the Salt Creeke. Thought he could revive it, but gave up after a couple of years. The new owner is Diaco (of Le Avenue, Pier Village) with the owner of Basil's as an operating partner. As with Avenue ($16 million building), no expense will be spared. It is going to be an upscale Italian restaurant with a loft.

              1. re: hotfoodhot

                Sparing no expense on atmospherics means nothing to me if the food is mediocre. Judging by the negative reports on this board regarding the food at Avenue, since you say this new venture has the same ownership, I don't hold out much hope that the food will be worth going for there either.

                Btw, the name is just Avenue. To correctly make it a French name, it would have to be "L'Avenue." :-)

                1. re: RGR

                  Correct you are. Le Club at Avenue had me confused. Its going to be a much smaller operation than Avenue. Also, Diaco is not behind the operations. He's just the money. So I imagine its up to Basil's to make the food hit its mark. I've been to Avenue and was not impressed with the food. But the place is beautiful. The staff is quite purposefully rude, its part of their mystique, such as it is.
                  I haven't heard of a proposed opening date, but construction is moving along. Restaurant row gets one of its players back.

                2. re: hotfoodhot

                  Oh good. I was worried there werent enough upscale Italian restaurants in the area. It is customary to drive no more than 0.6943 miles for Italian food.

                1. re: Angelina

                  Appears so - feedback is - cheapest glass of wine is $10, pint of beer is $7, cheapest personal pizza is $17. Already missing dollar drafts and half-priced apps. What are they thinking!?!?!?

                  1. re: ncn

                    "What were they thinking?"

                    The term "upscale" Italian dining comes to mind.

                    The more important question is: How's the food?