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Mar 29, 2007 09:07 PM

Vegas - Luv-It frozen custard question

Can anybody here tell me whether Luv-It compares favorably to Kopps in Milwaukee? If it's 90% as good, that's good enough for me. I'm specifically interested in the vanilla. Please, no comparisons to Culvers or other frozen custard stands or chains.

We will be in Vegas again in April, and here in LA we live in a frozen custard wasteland with perhaps the sort-of-exception of Stricklands in Irvine which is not exactly convenient to Sherman Oaks. I have to decide whether to spend some precious Las Vegas calories on Luv-It (calories which might otherwise be spent on some onion rings at Burger Bar or some other treat) or wait until our next trip to Milwaukee for younger nephew's high school graduation in June for our frozen custard fix.

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  1. Alas, Luv-It does not compare to Kopp's. The frozen custard is pleasant but in no way as good as Kopp's. I used to go to Luv-It on every trip but realized a few years agoI was doing it out of habit -- like you, I wanted to save the calories.

    There was a great thread in the not-too-distant past about ice cream in Las Vegas with some reccomendations -- none, of course, on the Strip.

    2 Replies
    1. re: Dave Feldman

      Thanks Dave, appreciate the guidance.

      1. re: Dave Feldman

        Just wanted to add a couple photos from our visit in February 2008. Here's what the stand looks like for those having trouble finding it.

        And, my junior size sundae made with swiss chocolate frozen custard, brownie chunks and walnuts.

        You were right, the vanilla is a much better flavor.

        Luv-It Frozen Custard
        505 E Oakey Blvd, Las Vegas, NV 89104

      2. I've never been to Kopp's, but if you're using that as a gold standard then I think it's safe to say that no, Luv-It isn't as good. I thought Luv-It's custard was OK, but nothing special. My guess is that its fame came at a time when Las Vegas was a food and dessert desert; anything even half decent would gain notoriety.

        4 Replies
        1. re: Larry

          Well, my original post was from March of 2007. We finally made it to Luv-It a few months ago. While not as good as Kopps (and, realistically, nothing is), the custard was top-notch. It had the right texture, which is the most important factor IMO. We'd definitely return. Maybe if we lived in the Midwest and had easy access to custard, like Strickland's or Culver's, or if we lived in where we could get Rita's Water Ice and their very respectable custard, we'd think differently, but we live in the frozen custard wasteland of Los Angeles. The main problem with Luv-It is the fact that there's nowhere to eat it there other than standing outside the stand or inside your car.

          1. re: Debbie W

            i lived in wisconsin for a year and ate custard at culver's several times. I thought luv-it was comparable but i am far from a custard expert ( never tried Kopps ) - i'll eat at luv-it 4-5 times / year - i find the location to be a mystery, the price a little on the high side considering the low rent locale, and of course, it ain't the best spot to sit in your car and eat . maybe it's the support the local mom ' n pop mentality , not sure, but i'm sure i'll continue to patronize the place in 2009.

            Happy New Year !

            1. re: kjs

              I've eaten custard at Culver's on several occasions on various trips to Wisconsin and agree that Luv-It is comparable. I don't recall the pricing at Luv-It but don't think it was out of line. However it wasn't exactly a treat to stand around there on a hot summer day watching the dregs of the neighborhood. Low rent indeed.

              Happy New Year to you too.

              1. re: kjs

                Yes, I'd agree too that Luv-It is about the same in quality as Culver's, maybe a step below. But maybe I was intoxicated by Butter Burgers! One reason why I'm particularly impressed with Kopp's is that many of their "weird" flavors are terrific; at Luv-It, I haven't found any I like besides vanilla (but I'm not sure I've tried enough to make this a blanket statement).