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Sprinkles (Dallas) - moved from Texas

jinet12 Mar 28, 2007 07:28 AM

So, the infamous "Sprinkles" cupcake place was supposed to have opened yesterday...Anybody try it?

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  1. captainshen RE: jinet12 Mar 28, 2007 08:59 AM

    I havent heard of it. It's not one of those trendy expensive places, is it?
    I get my favorite mega-cupcakes for 83 cents at a place called Mimi's Frozen Custard in Mansfield.

    1. captainshen RE: jinet12 Mar 28, 2007 09:10 AM


      Heres a picture of one.

      Note: Cupcakes come in focus.

      1. p
        Piegirl RE: jinet12 Mar 28, 2007 10:10 AM

        I've tried them, and they are spectacular. They opened Monday in Preston Center. They come in flavors such as red velvet, pumpkin, lemon, etc. that change daily. The frosting is sweet but not sickly sweet like Magnolia for example. The cakes are beautiful, complete with giant circular sprinkles imported from France.
        Mod cakes, not retro, you know? And no, I don't work for Sprinkles even though it sounds like I do.

        2 Replies
        1. re: Piegirl
          captainshen RE: Piegirl Mar 28, 2007 12:20 PM

          Its OK, I get asked all the time if i'm in a commercial :). I guess i just get passionate about things i like.

          What are the prices like?

          1. re: captainshen
            luniz RE: captainshen Apr 6, 2007 10:27 AM

            I believe they're around $3 or $3.50 each, I know donnaaries (sp?) reviewed them on her blog among some other people.

        2. vktp RE: jinet12 Mar 28, 2007 01:29 PM


          I haven't been but have been looking forward to the opening. I've heard good things from my West Coast friends about them.

          1. jinet12 RE: jinet12 Mar 28, 2007 01:32 PM

            Well can't wait to try one...And yes, they are expensive...To be honest, I am hoping that they are as good as Magnolia's, as I absolutely love those....

            1. d
              DC Gal RE: jinet12 Mar 29, 2007 06:37 AM

              Maybe, FINALLY, we will have a cupcake store in DC! THis place looks great and I see where one of the upcoming locations is DC! Cannot wait!

              1. donnaaries RE: jinet12 Apr 1, 2007 11:41 PM

                A friend of mine got 24 of these babies in various flavors for my birthday. I tried 2, vanilla and chai latte. The vanilla I thought was rather ordinary, but the chai latte (the icing anyway) did manage to taste exactly like the Starbucks drink, impressive.

                Still, I think a bit overpriced.

                1. j
                  JudiAU RE: jinet12 Apr 4, 2007 04:26 PM

                  I walk by the original store in Beverly Hills twice a day and consider them to be pretty pointless. The frosting is achingly sweet and the cake itself doesn't have any depth of flavor. My homemade cupcakes are better and there are at least six local bakeries with better, more interesting cupcakes in Los Angeles. For what it is worth, I've always thought that the famous cupcakes at Magnolia weren't impressive as well. If you search the LA board you will find this to be the general consensus.

                  I do like the look of the Bertoia chairs outside the shop...

                  1. m
                    Mike B RE: jinet12 Apr 6, 2007 09:17 AM

                    I didn't even realize Sprinkles had turned into a chain. It seems that what Sprinkles really excels in is branding. The cupcakes are secondary to that.

                    I give this chain a lifespan of less than 3 years.

                    1. m
                      MellieMac RE: jinet12 Apr 6, 2007 10:37 AM

                      My mother went to the bother of sending me a long email about it this morning. There was a long wait and she didnt like the way you had to order. A 3 step process. All involving waiting. She bought 4 different kinds for a taste test with my sister.
                      Milk Chocolate- just OK
                      Flourless chocolate- the best of a mediocre bunch
                      Praline- too sweet
                      Coconut chocolate- ok but too much frosting

                      She felt the cake was too crumbly and dry as well.

                      The overall review is a solid C form her. And she isnt going back...

                      1. k
                        kindofabigdeal RE: jinet12 Apr 16, 2007 03:16 PM

                        Ended up by the Sprinkles in Dallas this morning. Even though supporting this sort of thing is against my food rules, I was too curious. Maybe, I thought, they are that good. I tried the Mocha. Certainly good... even very good. If these showed up at a potluck I'd be very pleased, but I don't plan on buying any more. The cake was moist and a little crumbly with a good chocolate flavor, but there was nothing about it that screamed "Hey, I'm high quality dark chocolate." The frosting was good, but tasted of instant espresso powder. The sprinkles. Maybe this is their calling card, because they were they best I've ever had... but then again, I've never had any good ones. The ratio of icing to cake was perfect to me.

                        1. abbefaith RE: jinet12 Apr 17, 2007 03:38 PM

                          i can't wait to try the red velvet when they open any phoenix! anyone had it?

                          3 Replies
                          1. re: abbefaith
                            kindofabigdeal RE: abbefaith Apr 17, 2007 05:09 PM

                            I should have gotten one to let you know.

                            1. re: kindofabigdeal
                              abbefaith RE: kindofabigdeal Apr 18, 2007 07:29 AM

                              that's ok. i have high hopes for it though!

                            2. re: abbefaith
                              vktp RE: abbefaith Apr 18, 2007 09:03 AM

                              Red velvet was one of the 4 I bought. It was ok. The cake was moderately moist and the cream cheese icing wasn't too overwhelming. The red velvet cake that someone bought from Wal-Mart to the office recently was actually much better by comparison (and to my surprise).

                            3. h
                              huntersr RE: jinet12 Jan 28, 2008 06:08 PM

                              Tried the chocolate and red velvet cupcakes and they were dry and had an aftertaste. All hype and celebrity fluff which they are good at promoting. Best bakery in Dallas is Society Bakery.

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