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Guy's Big Bite: What demographic are they targeting?

While some of his recipes intrigue me, I usually find myself feeling uncomfortable watching this show.

The bald middle-aged friends with stupid nicknames, the racecar numbering on the fridge, the fruity drinks - can someone explain this show?

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  1. I'm not sure anyone could explain it.

    Mr B (a middle-aged man) and I watched it this morning. I asked him if it made him want to cook. He said no f***ing way. Then I believe he called Guy and his friends "tools". Which I couldn't deny.

    I can't imagine he would be targeting the college-age demo either, because those guys would just laugh at a 40-something year old man trying to be cool...and failing miserably.

    Women? I doubt it. I can hardly stand to watch without rolling my eyes.

    I can't imagine what they are shooting for with this show. I really can't.

    13 Replies
    1. re: QueenB

      targeting "weekend warrior types" that are like Guy...everyone has that strange uncle that tries too hard....

      1. re: Xericx

        weekend warriors that are up early on Sunday???

        1. re: kindofabigdeal

          yeah, the ones that don't go out on Saturday night. :)

          1. re: Xericx

            Because they can't get dates. :-)

          2. re: kindofabigdeal

            Man, what a bunch of food snobs we are here. I didn't have a clue who this guy was when I caught his show "Diners, Drive-ins and Dives" and was completely entertained by the format of the show coupled with his natural style. C'mon out of the french cooking classes and hold that cup with a folded pinkie, you might just find that you enjoy not putting on the dog just to enjoy food and drink with company. <g>

            1. re: MikeWright

              The premise of the show is really great and it would take a real obnoxious moron to derail it. All aboard the Guy Express ! I'll give the dude credit though, he worked a connection somewhere and he is taking it as far as he can. How "natural" he is I have to question. That look is about as contrived as it gets with the sunglasses on the back of the head, the spiked dyed hair, and the ever present bowling shirts with sweat bands.

              1. re: TonyO

                Tony0, I know guys with sunglasses on the back of the head, spiked dyed hair, and ever present bowling shirts with sweat bands...and they don't even have a TV show!

                But, personally, I would refrain from calling them contrived to their faces.

              2. re: MikeWright

                I'll admit I do like to watch Diners,Drive-Ins and Dives as it is interesting to watch some of the ideas these small diners have and it's great to see many of them thrive in this age of chains. The one with the Chicken Gizzards had us rolling...yuck.

                But, his other show with his buddies is pretty difficult to watch. I just have a hard time watching grown men talk and act as if they were 19. I'm not saying they have to act old, but lighten up on the "dude" aspect.

                1. re: kkak97

                  I have seen this time and again, with various results, but the DDD has odd affects on a place and none of them good (typically):

                  http://sidedish.dmagazine.com/2010/02...

                  1. re: DallasDude

                    Reads more like a dysfunctional family trying to get their piece of pie without having to put in the work....

          3. re: QueenB

            I'm a retired exec certified chef and can't see how this guy got a show on Food Network.Hey Guy: COOKING101; you DO NOT wear jewelry [rings especially ] while prepping food. Ever hear of food poisoning from bacteria?
            Can you make a dish without using 1,000 ingredients? The theme for the mid 2000/2010 is SIMPLE ingredients. Your cooking goes with your dyed hair, cocky attitude, and outdated recipes. I am another person who can't figure what your supposed to be doing with the swill you produce. It's amazing YOU have a show. I can see why Emeril,Mario and some other people are leaving the Food Network. It's not what it used to be.

            1. re: cubfan51

              I'm sure I've also seen Paula Deen with jewelry on her fingers when she was kneading dough or something. I thought it was disgusting. Someone back me up on this.

              1. re: Minger

                Rachel Ray always wears her rocks/rings and it grosses me out. Then she makes matters worse by taking them off at points and dropping them on the crowded table. Some poor intern is gone get a beat down when those things wind up in the trash.

          4. Aging, divorced former frat boys? Or perhaps they're attempting to target the male-counterpart of Rachel Ray's audience. I can't stand looking at all his jewelry.

            1. Guy won one of those reality tv host contests and was given his own show. I guess this was all they could come up with.

              1. Hey - he's only 39!

                If you've ever lived in Southern California, you should know who his demographic is. There is a real subculture of hot rods, tattoos and pinup art. Guys like Guy are all over the place and they gather for hot rod shows in Vegas, NoCal and SoCal. Problem is, his show is on awfully early for a Sunday...

                1 Reply
                1. re: mojoeater

                  Amen, mojoeater. You got it right. Guy is your typical rockabilly/psychobilly surfer dude with a love of all things retro, etc. I have known quite a few people like him throughout my life. They are often misunderstood as labeled "tools". It's sad how quick people are to judge BASED ON A PERSON'S APPEARANCE.

                  Do you people also dismiss Alton Brown because he's a "dork"? Do you dismiss Julia Child because she's a "grannie"??

                2. I cringe at his use of squirt bottles.

                  1 Reply
                  1. re: hypertomatoes

                    My boyfriend, who I must add is a great cook, attempted one of Guy's recipes. It was supposed to be cajun inspired but turned out as more of a pasta with bbq sauce on it. Ugh. Guy has lost ALL credibility with me now!