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Coca Cola wants you to have beautiful skin -- and maybe a larger bust size

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Would you say Coca Cola and L'Oreal are strange bedfellows? Not when is comes to making a buck, apparently. According to Specialty Food News, the two are partnering to create a new health-and-beauty beverage to launch in 2008. Its working name is Lumaé, and it was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division. The drink is expected to contain ingredients that will help women care for their skin, according to a report in Brandweek. Coke apparently has launched several neutraceuticals (as they are called) in Japan, including Love Body, which contains an ingredient rumored to increase bust size.

http://www.brandweek.com/bw/news/food...

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  1. I'd be more interested in what kind of testing they are going to perform on this product.
    I doubt there will be any clinical trial test to support thier claims.

    1. there is a drink called borba which, depending on the flavor, helps with skin, weight, etc... they also make jelly beans and gummi bears that are suppose to be beneficial. sold in high end department stores and i just saw it at bristol farms.

      1. Can anyone really be surprised? Flavored water with sugar and bubbles, even when counting a multi-million dollar marekting campaign, is hugely profitable. Okay, so they add in .05 cents of nutrients and charge 2-3x.

        Edit: yeah, okay the L'Oreal thing is weird but it's really just a counterpart to marketing energy drinks to EXtreme sports.

        1. Malarkey, I tell ya! This will probably turn out to be another over-hyped, falsely-advertised bomb like Enviga (sp?), the drink that was marketed to burn calories.

          1. Yabbut, will it still clean bicycle chains? roflmao

            1. The L'Oreal soda probably doesn't beat water in the beautification department.

              1 Reply
              1. re: mamaciita

                But you're talking about Dasani, of course ;-)

              2. I can picture a great commercial with the buttons on a woman's blouse flying off as she's drinking the new Coke...

                1. I emailed this link to my SIL, who works in mgmt at L'oreal. She called today to say they just got a memo that this information is totally untrue and they don't know where it came from.