The Big Chill frozen yogurt
With all the Pinkberry, Naked Berry, now defunct Kiwiberry (due to lawsuits going around town via Pinkberrry), etc. berries
I though I'd finally give this stalwart a try, which has been around for at the very least the past 10 or 15 years or so. Before all of the hullaboo of the past couple years.
And what I was look for was my 1980s definition of frozen yogurt.
And you know what, it did hit the spot. It's pretty good, better than Penguin's and more old-fashioned cookie cutter frozen yogurt stands? Maybe.
I still can't put my finger on why it's so busy day in and day out. But I have a couple theories.
First, the rotating list of flavors changes almost daily (I've visited more than a few times in the past few weeks, and some flavors are not available and then new flavors pop up). One girl in line asked about the rasberry flavor, and the counterguy responded that it would be on the menu in exactly two weeks. To which the girl responded with patient glee.
Also, the frozen yogurt is good based on what I tried whether the classic vanilla, the vanilla custard, the chocolate custard, the cafe latte, or the real hazelnut coffee (the last one was very good).
Add to that the fact that the eye candy doesn't hurt and I'm stuck in an ontological viscious cycle.
Corner of Westwood and Olympic, cash only.
They also carry non-dairy flavors at...
Toppers on Beverly just west of La Brea.
Yogurt Factory on Santa Monica near Bundy.
Yogurt Zone at Woodley and Ventura
Beverly Place Yogurt at Beverly and Crescent Heights.
FWIW, Big Chill also offers 2 carbolites and a wow cow, for those of us that like those. I also used to love their 90 calorie oatmeal raisin cookies... Don't know if they still make those or not.
They have peanut butter cookies every few weeks, you can call 310-475-1070 to get the recording of their flavors throughout the week. They change the flavors every 2 days - but keep the flavors 3 for days Fri-Sun for the weekends.
It's a very decent and obviously popular yogurt place. Sometimes the Caroblite flavors come out pretty soggy and that is a turn off. Also, their very recent price increase of 50 cents on every size of cone or cup of yogurt is a turn off too when I get a regular cone with barely any yogurt in it. Not worth the parking effort.
I love the custard flavors - especially the vanilla, which is usually available on the weekend. The coffee custard is also yummy.
I like Pinkberry - but it's a whole different thing.