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rockville town center Superfresh grocery store

Yikes. I was hoping for Whole Foods or Harris Teeter. Is it true that Superfresh is moving in? Is it better than it used to be? The last Superfresh I knew of was not appealing, but maybe it's changed.

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  1. Just to offer a different perspective, I'm glad to hear they're still around. I lived in Ashburn, VA in 99 - when it was just becoming "not an outpost" and Superfresh was by far my fave regular grocery. The other choices were Food Lion, Safeway and Giant, albeit for Giant and Safeway the upscaled versions.

    However, we may be on different wavelengths to start - Whole Foods and Trader Joes are almost specialty shops while Superfresh is a grocer (WF being more like a grocer than TJ). Harris Teeter is perhaps a slightly upscale grocer, but I think they actually end up missing out by trying that tactic. That's just my opinion.

    Anyway, still glad to hear that the market is supporting a different grocer.

    1. I've never been to superfresh, so can't comment on quality. But yes, I've also heard that superfresh is the grocer going in to rockville town center. I think there would have to be a major fall out for that to not be true, because nobody in the economic development division would ever even discuss who they were 'in discussions' with until this got announced as a fair accompli.

      1. Doesn't surprise me - the entire Rockville "redevelopment" is poorly executed, from a library with the lowest books to space ratio ever to the canyon-like high rises. Worse, M County regs practically prohibit a Wegmans.
        I believe the nearby Kent Lands has a Whole Foods and, further afield, Teeter is coming to Ashton.

        4 Replies
        1. re: foodcheck

          Last I heard Harris Teeter bailed on the Ashton site. Too much local opposition to the developer oversizing the building by manipulating zoning regs.

          1. re: foodcheck

            There is a Harris Teeter in Darnestown now (on 28)... takes about 15 minutes to get there from Rockville town center area, 5 minutes maybe from the Kentlands.

            1. re: foodcheck

              What? No Wegmans? Curses! Back home Wegmans is a religion.

              1. re: chevychasemdguy

                Hey fellow WNYer? I actually wrote to Wegmans and asked if they were expanding more in the the MoCo/Frederick area and their answer was that "there were no existing spaces to build" in MoCo. Of course, it's really the crappy regulations that were meant for keeping Super Walmart out, but what are you going to do.

                Frederick will be getting a Weg in the next 3 years, I believe.

            2. Whole Foods is putting in a new, large store across from White Flint to replace the one they have in Rockville now. No way they would also put one in Rockville Town Center. What's the matter, is Rockville to "upacale" for a regular grocery store instead of a high priced specialty store for the single and lots of income crowd?

              3 Replies
              1. re: dinwiddie

                As I said, my experience with Superfresh was long ago and not very satisfying. White Flint is way down Rockville Pike--too far for easy shopping. Why wouldn't they have a Harris-Teeter or Whole Foods in Rockville Town Center? The area is striving for the upscale crowd, aren't they? I miss Magruder's. I don't like Giant as much anymore. I was hoping for Harris-Teeter to tell you the truth. Forgive me for being disappointed, but that's just my opinion.

                1. re: dumpling

                  I had heard they were in talks with Harris Teeter, but it fell through. If you miss Magruder's, it really isn't that much further up the Pike (just south of gude drive).

                  1. re: Smokey

                    Yes, I shop at that Magruder's, but it just isn't the same as the old one, IMO. What do you think?

              2. And there is a Harris Teeter right down route 28 in Darnestown. Not exactly around the block, but I'll take what I can get.