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Kraft American Cheese in a BLUE BOX? Where?

thakrza Feb 7, 2007 06:53 AM

This is an integral recipe ingredient for a dip that I crave every once in awhile (Pancho's Cheese Dip--they sell it in TN, AR,MS). I used to buy it at Albertson's in Portland, OR but we just moved here and I want to know if anyone has seen this stuff at Publix, Sweetbay etc in St. Pete. It is like Velveeta but somehow very different when it melts and it is in a blue box, usually beside the Velveeta in the store (non refrigerated).

Thanks for any leads!

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  1. Suzie RE: thakrza Feb 7, 2007 11:44 AM

    I am not sure where to find it but I would try going on the Kraft website and see if you can e-mail them that question. They should be able to tell you who, in the area, sells it.

    1. Bob Mervine RE: thakrza Feb 7, 2007 03:42 PM

      Perhaps you could post the recipe on the recipe/Home Cooking -- whatever they call it -- board for us?


      1. b
        Big Bad Voodoo Lou RE: thakrza Feb 7, 2007 05:31 PM

        I buy Velveeta once a year for a chili con queso dip I make for our Superb Owl parties (always a huge hit), and I don't remember ever seeing Kraft American cheese in a blue box near the Velveeta.

        1. s
          summeranne RE: thakrza Feb 7, 2007 07:26 PM

          Here is a link to Kraft's product search


          On that same page is a link to the product locator to find a store near you that should sell the product you are after.

          1. s
            smlopez1981 RE: thakrza Apr 10, 2012 08:08 AM

            I hate to be the one to tell you this...but I'm from Texas and everyone here has stopped selling it...which is SO BAD because it's my key ingredient for a few dishes! If you end up finding it, please let me know!

            1 Reply
            1. re: smlopez1981
              Bearcates RE: smlopez1981 Sep 4, 2012 07:46 PM

              I live in Houston, TX and have always purchased Kraft American Cheese in a blue box located next to the Velveeta all my life. It got harder and harder to find and now I can't find it anywhere. I believe it is called Deluxe American. It is in a box just like Velveeta but different name and the box is blue. It has a much better taste than Velveeta. Anyone know where to find it let me know. Kraft website does not show it as a product to search for a location.

            2. m
              Miss E RE: thakrza Sep 4, 2012 08:46 PM


              Amazon lets you sign up to be notified when it becomes available--might be worth a shot.

              1. d
                danbronson RE: thakrza May 28, 2013 06:56 AM

                Called Kraft.
                Cheese in blue box is discontinued, they said to call 1-877-
                535-5666, & ask them start making it again. If enough people
                will call in we might get it back.

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