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"Yolato" on Sullivan

Just tried Yolato on Sullivan by W. 3rd. It defines itself as "Premium Yogurt Gelato"...I couldn't be more skeptical of the concept, but it wasn't bad! In fact the white chocolate/raspberry was fairly good. The nutella had a very strong and somewhat off-putting flavor, but it appeared as though the way to go was probably the fruit flavors. $3.99 for quite a small portion of this arguably fad item is a bit high, but I'd say its worth a taste.

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  1. Looks like a branch is going to open on Broadway and 83rd.

    1. it's actually on McDougal. liked the yogurt & hazelnut flavors

      1. Yolato offers frozen yoghurt and yoghurt gelato as well as sorbettos. The frozen yoghurt is similar in concept to Pinkberry but I recently discovered that Pinkberry's secret ingredient is 7-up which is how they get that icy mouth feel. I'm really sad about that since I love to share food with my son but of course I'm not going to give 7-up to an 8 mo old. (They can say it's all natural because now 7-up comes in the all natural variety with only 4 ingredients, water, sugar, citric acid, and lemon lime juice.) That's why I hope you will try Yolato so it will stay in business till the summertime when I'm sure tons of people will discover it and love it!

        The gelato is very flavorful, basically peanut butter is going to taste like peanut butter, apple is going to taste like apple, instead of what you think is the flavor based on what you've been conditioned to expect. For example, we all know what real strawberries taste like, but a lot of things that are strawberry flavored do not actually taste like real strawberries, like nesquik.

        I tried four flavors-mango, coconut, nutella, and banana cream. They were all fantastic and quite filling. I thought they gave out much bigger portions than Pinkberry on 32nd so that was also a plus for me. And they also have crepes and the best hot chocolate you will ever have (it has chocolate yolato melted into it). Can't wait for the UWS location to open so I can have it at least once a week!

        2 Replies
        1. re: unellie

          where does this 7-Up information come from? I"m not able to find anything about it, and googling finds sites that attribute it to your comment here..

          1. re: jesse

            7-up "all natural" is a crock of BS which has thankfully been stopped by the company, see link below.


            burns me up that a soda would claim to be all natural. grrrrrrrr.

        2. It ain't no Pinkberry! It sorted of tasted like chalk. (this is the one on broadway on upper west side.

          1. I have to dissent -- I had the pistachio and the nutella flavors earlier this week and I thought it tasted sugary, very artificial and icy. The flavors weren't at all creamy and the pistachio in particular tasted nothing like what it claimed to be. This stuff may be okay compared to tasty delight but it's not even as good as haagen dazs.

            I had a small taste of the yogurt stuff and I thought it was very similar to pinkberry, but I've only had either one once, so I can't say for sure.

            btw, it is definitely on MacDougal, not Sullivan.

            1. I tried the "yogurt stuff" at the UWS branch and was underwhelmed. I expected it to be tangier and more flavorful. It's not unpleasant, just unexceptional -- I couldn't imagine eating it plain.

              1. i actually liked the stuff at yolato on macdougal..the guy was super nice so he allowed me to try a whole bunch of flavors.
                the pineapple sorbet was delicious
                & the yogurt flavored gelato was v good
                pink grapefruit was good, but not to my taste.
                coconut was also good.
                i did try their signature low fat yogurt stuff, which wasn't really my thing.
                i ended up on a delish combination of the coffee gelato mixed w/ the nutella favor. not bad considering i spent some time living in italy and had delicious gelato every day...but the guilt of it had stopped me from eating it much here in the states. it's a pretty decent healthier option, and leagues above tasti-dlite, although i've not tried pinkberry. i also tried their hot chocolate, which was pretty decent considering it wasn't really a hot chocolate place. rich and made with milk, i think.

                1 Reply
                1. re: emilia

                  tried pinkberry and yolato for the first time this week. was quite pleased with this new trend - discovered plain sour frozen yogurt in florence a few years ago. anyway, was rather dismayed that neither company reveals their ingredients! i am a strictly no corn syrup or synthetic sugars kind of girl and so i felt a little nervous not knowing for sure what was in the white stuff. anyway, pinkberry is pretty good - i had a small with strawberries on top, most yummy and very light! but yolato is even better! had the plain soft yogurt flavor with kiwi, the fruit was slightly less fresh but the yogurt far superior - so creamy and delightful. am glad i live 30 plus blocks away from the nearest outlet as could be habit forming!

                2. I just tried it for the first time this past sunday at the UWS location -- I shared a large pink grapeftruit and mango mix and I have to say it was extremely good. I agree that I'd like a better idea of what's in it though -- I initially thought it was some sort of frozen yogurt concoction, but the taste and a visit to the company's website make me believe fro-yo has very minimal play in its content...please correct me if I am wrong!

                  1 Reply
                  1. re: 1uc7

                    I really like their plain "yoggi" flavor. It's tart but not sour. It's not as soft as Bloomingdale's obviously, but both are good.

                    I also had a sample of the Nutella gelato. It just tasted like sweet air. Really unimpressed.

                    I would go again for the plain yogurt if I had a coupon. Not sure if it's worth $3+ when I could get a pint for that much in the supermarket.