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When Chocolate Cereal goes too far

JugglerDave Jan 17, 2007 04:15 PM

So I picked up a bag of "familia Choc'X + bits" muesli. So far from cereal, so close to pure dessert. It was only 99 cents at BJ club for about 1 1/2 pounds. I don't know if it was on closeout or that's a normal price, but it seemed cheap.

It's got "chocolate cream filled pillows", chocolate shavings, chocolate crunchies, cocoa powder that turns the milk chocolate, and probably a few other chocolate crisps and things. It probably has some actual muesli in it but that's not the point.

It's just OK as a cereal, but pretty good for late night snacking


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  1. Marcharlan Jan 17, 2007 04:45 PM

    Along those lines: while a child living in Israel I was shoocked to see the local kids eating frosted flakes with a spoon of sugar added to the milk, a slice of toast with chocolate spread and glass of milk also with sugar added. Its a wonder they still have any teeth. Then they looked at me funny when I aksed if there were any plain corn flakes. When there were none, I stuck to hard boiled eggs and toast.

    1. p
      piccola Jan 18, 2007 12:42 AM

      I'm not a big fan of sweetened cereal, but when I do eat some slightly sweeter ones, I usually mix them with plain ones for balance (ie, Puffins with Shredded Wheat).

      But my dad mixes sweet and sweet! Like, Life cereal with Kashi GoLean Crunch. Talk about overkill.

      Cocoa Puffs are good dry, as a snack. But not for breakfast.

      5 Replies
      1. re: piccola
        zfalcon Jan 19, 2007 12:15 AM

        I usually prefer the less sweet cereals (corn flakes, rice krispies), but there's just something about cinnamon toast crunch that I can't resist.

        1. re: zfalcon
          prettyme Jan 22, 2007 11:03 PM

          I agree. To me, cinnamon toast crunch is addicting...but only as a late night snack.

        2. re: piccola
          Oh Robin Feb 24, 2007 08:08 PM

          You think mixing Life w/ Kashi is sweet with sweet? That sounds like sticks with rocks to me. Cinnamon Toast Crunch on Dreyer's Double Vanilla Ice Cream- Breakfast of Champions. :)

          1. re: Oh Robin
            amkirkland Feb 24, 2007 08:29 PM

            I agree with piccola. They're both sweet, but by far not the sweetest out there. I think cereals have jacked our perception of sweetness. Even the "healthy" ones are like cookies.

            1. re: amkirkland
              piccola Feb 24, 2007 09:40 PM

              since i grew up eating shredded wheat and cheerios, i'm really sensitive to sweet cereal. shreddies and quaker corn bran are as sweet as i go - and even then, mixed with something plain.

              i have the same issue with salt. whenever i try packaged foods - or even street foods like pretzels - my mouth aches from the salt.

        3. revsharkie Jan 18, 2007 01:58 AM

          Whatever happened to Count Chocula?

          5 Replies
          1. re: revsharkie
            froddard Jan 19, 2007 03:01 AM

            Count Chocula is still around where I live - but why can't they bring back Frankenberry?

            1. re: froddard
              revsharkie Jan 22, 2007 12:39 AM

              Oh, yeah! I used to eat all the Monster cereals growing up--frankenberry, boo-berry, count chocula. Haven't seen them in stores in years.

              1. re: revsharkie
                mangorita Jan 22, 2007 05:10 PM

                In the Boston area, most super markets regularly carry Count Chocula and some also bring back Boo-Berry and FrankenBerry around Halloween each year.

            2. re: revsharkie
              Lucia Jan 22, 2007 07:43 PM

              I haven't had it in years, but I discovered it in college and was a huge fan.

              1. re: revsharkie
                patz Feb 21, 2007 03:28 PM

                I had never heard of Count Chocula until I moved to Morocco last year -- it's everywhere here! Along with the other monster friends.

              2. Pia Jan 18, 2007 02:13 AM

                There's a new kind of Special K with chocolate bits in it too. I am a huge dessert person, but I stopped wanting chocolate in my cereal after elementary school.

                1 Reply
                1. re: Pia
                  Heatherb Jan 22, 2007 05:13 PM

                  Yeah, I bought a box of it. Meh. Not so great. If I want a chocolate fix, I get Count Chocula, Cocoa Puffs or Cocoa Krispies. If I want Special K, I get a box of that. The Chocolate Special K was nothing special.

                2. JugglerDave Jan 21, 2007 08:56 PM

                  I went back to BJ's today, and that cereal was now priced at 59 cents! That's for 22 ounces. It must be selling poorly, and they had 2 or 3 large pallets of the stuff.

                  1. d
                    dubedo Jan 22, 2007 04:45 PM

                    I'm more interested in the Beeren Crunch next to the Choc'X on that Familia website! Is that the how it works, growing up in Sweden - straight from chocolate cereal to beer cereal? How poignant.

                    [p.s. - yes I know it appears to mean "berry." But I prefer to amuse myself with my first impression.]

                    1 Reply
                    1. re: dubedo
                      JugglerDave Jan 22, 2007 05:33 PM

                      mmm, malt, wheat, hops, barley. Not too different than Muesli. Beer is just muesli that has been 'tended' to a little differently :-)

                    2. Will Owen Jan 22, 2007 08:36 PM

                      There used to be a hot cereal called Coco Wheats, sort of like Cream of Wheat with cocoa added. The chocolate flavor was all but indiscernible, and something about the way it cooked only exaggerated my mom's "gift" for making very lumpy hot cereal. Pretty vile; I think we bought one box, and eventually threw half of it out after it'd been taking up shelf space for a year or two.

                      I do love chocolate, but any desire I might have for chocolate at breakfast is more than satisfied with a cup of cocoa, thanks all the same.

                      1 Reply
                      1. re: Will Owen
                        piccola Jan 22, 2007 10:53 PM

                        Actually, I've done something similar before, adding cocoa powder and a little sweetener to oatmeal. The trick is to not go overboard on the sugar. Plus, if you add a little banana, too...

                      2. luv2bake Jan 30, 2007 10:55 AM

                        "When chocolate cereal goes too far..." That phrase just doesn't make sense to me. :)

                        I love, love, love Cocoa Krispies. (I do not like Cocoa Pebbles. Even though some people swear the two are identical, they are not.)

                        But I totally want some of your familia Choc'X + bits and have absolutely no idea where I would find it. We haven't got BJ Club, and I don't see it online in a quick search. :(

                        Their website shows it, but they only tell me where to buy it in Switzerland! If I'm in Switzerland, I don't think that's going to be my first shopping priority. :)

                        1. smrits Jan 31, 2007 02:43 AM

                          Forget chocolate cereal - I have a friend who will sandwich a Cadbury's Fruit and Nut bar in half a french loaf and call it breakfast :)

                          1. bigmackdaddy Jan 31, 2007 04:00 AM

                            I used to add Ovaltine or Bosco to the whole milk in my Rice Krispies/Corn Flakes?Cheeerios and top 'em off with Reddi Whip.

                            1. jfood Jan 31, 2007 04:48 AM

                              Scene - 1015PM jfood chilling w Mrs jfood. Jfood stands and goes to cupboard. Out come the Frosted Flakes. Into a ramekin, a little skimmed milk, back to mrs jfood.

                              Almost a nightly event. What a great way to end the day.

                              1. h
                                HillJ Jan 31, 2007 05:27 AM

                                NJ...probably 1967...breakfast at Howard Johnsons..my younger brother orders a class of chocolate milk and a mini box of cornflakes. Pours several spoonfuls of cornflakes over top of chocolate milk and digs in.

                                Flash forward 2004...breakfast at LA diner...bros son orders a tall glass of chocolate milk and pulls a mini pkg of Sugar Pops out of his jean pocket and tops off his chocolate milk.

                                Chocolate cereal is in the gene pool.

                                1. s
                                  swissgirl Jan 31, 2007 04:01 PM

                                  I love trying new cereals. I only eat cereal as an evening snack and the sweet ones are a low-fat treat, with fortified goodness.

                                  My current chocolate fave is Chocolate Lucky Charms. It's pretty much a sugar meltdown in the bowl but it is good.

                                  1. bolivianita Jan 31, 2007 04:50 PM

                                    I am totally grossed out by the idea of eating chocolate cereal. I love chocolate but I just don't get the chocolate cereal thing. I haven't even tried it. I grew up eating plain Cheerios and shredded wheat and still prefer the less sweet cereals over the sugary ones. I did have a thing Fruit Loops for awhile and Golden Grahms are pretty good. Maybe if I tried some chocolate cereal I'll be converted...then again, maybe I shouldn't

                                    1. Ljubitca Feb 21, 2007 12:09 PM

                                      This item is really hard to find does anybody know any mailorder place that carries familia Choc'X + bits?

                                      1. ChowFun_derek Feb 22, 2007 09:02 AM

                                        I've also seen ads for a Chocolate flake cereal from Quaker for adults...


                                        1. p
                                          PaulV Feb 23, 2007 08:20 PM

                                          I do like Jordan's Morning Crisp cereal with the dark chocolate nibs. It's not overly sweet.

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