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Jan 17, 2007 03:10 PM

Chowhound needs a graphic logo -- bring back the dog!

In searching for the Chowhound dog to illustrate a plug for chowhound on my blog, I discovered that neither the dog nor any other graphic identity (other than word "Chowhound" in an odd typeface) could be found on the site. I had to fish one out of the Internet Archive. I, for one, think CH should bring back (or update) the beloved logo. Let's put the hound back in Chowhound!*/http://w...

FWIW, you'll find some Chowhound nostalgia on the second link...

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  1. I always hated that dog.

      1. re: Athena

        Beauty is as beauty does... But I did say "...or UPDATE" the logo. My point was that CH needed a graphic identity, something simple enough to create a favicon.ico from.

        1. re: Gary Soup

          Oh I followed your link to see the dog, I love ALL dogs, but oh dear, not that dog! Some people are so clever with art, a doggie logo would be nice.

          1. re: blue room

            yes..a new dog for a new year!!!
            Bring back A hound!!!

      2. If you want to see the dog right away, use this link:

        I like the idea of using a logo with a dog. I don't particularly like THAT dog, either.

        6 Replies
        1. re: nsxtasy

          Am I the only one that likes that dog? I think the rectilinear design and pixel-like square snout are appropriate signifiers of the digital culture in which exists.

          1. re: Gary Soup

            You are not alone. I was very pleased to see him again in the archives. Always thought he was a cool hound.

            1. re: Gary Soup

              I like the insanely avid look of the dog.
              Its a little bit embarrassing and "hot" though.
              I get the feeling we are maybe to cool to brand under the new regime.

                1. re: Gary Soup

                  Those are the exact reasons I loved the dog too!

                  1. re: Gary Soup

                    I like the dog, too! I've been looking all morning for a Chowhound graphic to put on my computer and couldn't find one. So glad you posted this one. I had never seen it before because I'm new to Chowhound. Thanks for ending my morning long search. LOL What's not to love about ANY dog? :)

                2. I liked the dog but it's unlikely you'll see it again. I just went through a rebranding exercise with a professional branding company and they weren't encouraging a logo, just a stylized treatment of the company name. Our engineers are pretty pissy because they have the logo all over the place and now there's nothing to put where the logo was. So this seems to be the way of the world- well, the marketing world...

                  3 Replies
                  1. re: Chris VR

                    Are they going to "rebrand" Jim Leff's dog mask into oblivion too?

                    1. re: Gary Soup

                      No clue - the exercise I went through had nothing to do with Chowhound, but if what the professional branding people were tellng me is true, the trend is definitely to move away from icons. Maybe Jim will now appear with a "smiley face" mask instead of the pooch ;-) ;-) ;-)

                    2. re: Chris VR

                      Yes, the marketing types seem to discourage logos - did that with my current company as well. Just, as you said, stylized company name. I don't like it. And how much you wanna bet that in 10 years, the marketing/branding companies will be encouraging logos again? :-/

                    3. sorry Gary, he's an ugly pooch. there's gotta be one we can kinda agree on...