Is anyone familiar with this product? I might have the spelling wrong. I would like to find in the NYC area....or be able to order it online.
That was an old brand of margerine. I remember my mother buying it in the 50's-60's. Have not seen it in years.
A Google search turned up tons of info -- sounds like pretty nasty stuff, actually -- not butter at all.
Nucoa was one of the original margarines, going back to the post WW1 era, sold on it's purity (that's how they tried to spin the whiteness required because butter producers forced margarine producers to keep margarine white). I grew up with it. Wasn't particularly nasty as margarines went. It hasn't been widely distributed since the 1970s, though it seems it might not quite be dead.
My grandfather (who passed away about 4 years ago close to age 90) won a baking contest with a coffee cake made with Nucoa. It is margarine. I baked the cake with my kids about 2 years ago and we used Nucoa. We live in Los Angeles and it is available here at the major supermarket chains.
My best friend grew up with it in her family in Orange County, CA. I didn't learn about it until about 10 years ago. While at her parents' house at Christmas, there it was, plopped on the dinner table -- "Nucoa No Burn".
Any mention of the word, Nucoa, and he dad spouts, "It doesn't burn." They must have had some marketing campaign.
So, yes, it's still available, but I don't know about in NYC.