A tribute to Trader Joe's
- Eat_Nopal Jan 5, 2007 07:33 PM
I just wanted to take a few minutes to pay homage to Trader Joe’s.... the everyday, workingman gourmand’s best ally. IMO, Trader Joe’s consistently & broadly delivers the best quality for the $ of any store I’ve been to in the U.S.
When compared to the traditional supermarket chains, TJ’s delivers substantially superior products (particularly gourmetish products) at lower prices.
When compared to Whole Foods & their neighborhood wannabes, TJ’s usually delivers comparable quality for better prices. When both TJ’s & WF carry the same product (I am thinking some brands of cereal, chicken broth, yogurt, wines)... TJ’s is always significantly less expensive. Sure WF might have the better cheeses or wines... and I will stray into WF when I want a special ingredient, but when it comes to everyday fine dining... TJ’s is usually the superior choice for me.
Now some of that might have to do with my budgetary constraints. But on paper, at least 95% of U.S. workers make less income than I do. Our monthly budget for food & going out is $1,000... I don’t see how I could possibly shop at WF or the local gourmet shops exclusively with that budget in mind... specially considering that this weekend I stopped by the local Pacific Market for a few ingredients I didn’t find at TJ’s & payed $80 for two very light grocery bags... almost as much as the TJ’s bill!
Another argument could be, that my palette just can’t tell the difference. That may be so. But when I worked for POM Wonderful I was part of the sensory panel. One of the first things that the food scientist did was to organize a blind taste test for all the members of the company to figure out who had a sufficiently discerning palette to taste all the lots of juice prior to going to market. Among 10 sets of juice samples where we had to choose which samples came from the same lot... I scored 10 out of 10. So my palette is decent... yet I still find many TJ’s products to be very good. Is every product good? No but, at TJ’s more than anyother store I feel confident buying something I’ve never tried before.
What I like about Trader Joes? In order of how I shop at the local TJ’s:
Hearts of Romaine ($1.79)... for the price of a mediocre iceberg at Whole Foods or the traditional chains... TJ’s offers decently fresh, nutritious romaine that holds up the entire week. Very convenient and decent quality.
Lambs Lettuce ($2.50)... a very fine green that is dear to my heart (they grow wild in Central Mexico) that are a nice canvas for a fine Manzano Olive Oil, Sonoma County Champagne Vinegar, in season Avocados a little sea salt & white pepper... or a nice Avocado-Roasted Poblano thin salsa.
Baby Green Beans... for $2.29 a pound, great for roasting, cooking with Mole or Chile Colorado they are higher quality than any green beans I’ve purchased at WF, at about 1⁄2 the price.
Whole Crimini Mushrooms.... $1.59 for 12 ounces... as good as the bulk Criminis at WF, substantially cheaper... great roasted or in sautees.
Baby Spinach... a big bag for $3... goes great in a cooked Tomato-Jalapeno salsa with a wedge of Queso Fresco & some refried Mayacoba beans.
Brocoli & Cauliflower a substantial, convenient bag for $2. I bake them in a covered casserole for 15 minutes... then put them in a pot of hot Green Pipian... let them poach for 10 minutes... voila tasty... also do the same with Indian & Thai sauces.
Outside of my local Mexican market... TJ’s is one of the better places to shop for everyday tomatoes. Romas are cheap enough to use in sauce. The high lycopene tomatoes on the vine (from Dutch hothouses) are very decent in fresh uses, better & cheaper than the average tomato at WF. I am sure tomatoes are probably one of my most controversial choices... specially the Dutch ones... sure there are local shops here in Wine Country that have better vine ripened tomatoes but my experience has taught me to appreciate TJ’s tomatoes. First, most places in the country have no hope of getting better tomatoes. I’ve had my fair share of tomato salads at upscale restaurants in Manhattan to know, there is a huge population of people there that have never had a real tomato (sorry Garden State you don’t stack up to California... or Dutch hothouses for that manner). Second, even the best tomatoes I’ve had in California are at best comparable to the average dirt cheap tomato in Mexico City’s mercados. So when I pay $6 a pound for tomatoes at WF, only to find that they don’t come close to the $0.25 pound tomatoes I used eat in D.F., it just pisses me off. Somehow paying $3 a pound at TJ’s is a lot easier to swallow even if they aren’t the best around.
From the Cheese Case... good quality Monterey Jack for $4 a pound makes a decent melting cheese, Parrano at $8 a pound makes a great dessert cheese, grated Pecorino Romano a bargain at $5 a pound, reliable wedges of Brie, Bleu Cheese, Feta and Goat Cheese for everday cooking... superior than their traditional supermarket counterparts and cheaper.
From the cured meats section... the “Christopher Columbus” brand of Italian sausages is the same they carry at my local WF deli... substantially cheaper. Niman Ranch hot dogs make a good lunch. I find the prepared Carnitas to be decent if you know how to reheat them.
From the fresh meats section... Angus skirt steak, Filet Mignon, Atkins Ranch Lamb Chops, Baby Back Pork Ribs, Cagé Free Chicken... I have found all these to be of great quality for everyday cooking at half the price of their WF equivalents. On the seafood side, the WF in Mar Vista had such an uncommonly good seafood offering inspired by a very knowledgeable monger with a pirate accent... that TJ’s fresh seafood never really attracted me. But I have now learned that not all WF are created okay... and most have a disappointing offerings (lots of previously frozen products, very limited breadth & depth). Reliable products at TJ’s include the marinated kabobs & salmon cakes.
From the Dairy Section... Cage Free eggs for the same price as traditional supermarket conventional eggs, virtually all milk based products are RBST free for less than conventional store prices, Fage Greek yogurt (even WF doesn’t have it consistently), French line of yogurts are very good. Inexpensive, decent quality everyday butter.
From the frozen section... Uncooked Shrimp for $8 a pound are something we eat at least once a week, they go very good with Prik Khing Green Beans ($1.70)... or seared then served with Tomato-Jalapeno spinach, or sauced with Tequila-Lime; White Wine-Lemon, Mojo de Ajo, Chipotle sauce etc., also decent (once you get the hang of how to cook with them are the Langostines, Scallops, & Frozen fish (Tilapia, Halibut & Shark). The fully cooked Brown Rice is extremely convenient... and great with the Prik Khing, also for Arroz con Leche.
TJ’s frozen fruits are excellent, at very low prices allowing us to enjoy all the phytochemicals in berries, mangos, peaches at a time when the WF & local gourmet shops have mediocre fruit (other than Apples, Pears & Oranges). We routinely bake them with some homemade granola cobbler topping, or blend them into smoothies.
We don’t eat much processed frozen food, but it sure is convenient to have some in the freezer for a bind. The Chicken Chile Verde burritos are the best quality frozen burrito on the market (No Rice!) and well priced at $2.29 for two, the Gorgonzola Gnocchi & Tomato Farfalle make decent pastas. The breaded chicken, buffalo wings and battered halibut all make decent last minute meals.
For the pantry... I love their Jams, Grade B Maple Syrup, Mesquite Honey, Whole Wheat Pastas, Forbidden Rice & other Grains, Better than Chicken Bouillon, Free Range Chicken Broth, Trader Giotto’s Olive Oil (for cooking), some of their prepared sauces can be decent (Red Mole, Green Curry, Punjab Simmer Sauce, a few Pasta Sauces).
Among the processed products... the Granola Bars are a healthy snack, the cereals are the best deal anywhere (I like the Maple flakes, Hemp Granola & Pumpkin Granola). The low carb chips with Corn, Soy & Flaxseed are my favorite chip on the market (love the nuttiness... goes great with a little Red Mole & some Queso Fresco... they remind me a lot more of the pre-hispanic style chips they make in Oaxaca).
Great choices among Alcohol... I don’t care what anybody thinks.. $2 chuck is still a steal. Overall very good wine selection with better prices than anybody else. McTarnahan beers & Chimay. And Tres Generaciones, Patron & Cazadores for less than you can buy them in Mexico! Plus decent Scotch (Glenlivet) & Bourbons (Knob Creek) at bargain prices... all under $30.
I am sure there are many products I missed... but overall you get the gist. I prefer to do the bulk of my shopping at TJ’s and just supplement from other places as needed.
Finally... thank you Trader Joe’s for allowing me to eat better than most noblemen throughout history, on a working stiff’s salary. Keep up the good work and don’t sell out like Whole Foods did.
I don't want to repeat what I wrote in the anti-TJs thread, but I will add that I concur with your general sentiments, if not all your food choices.
The beer and booze selection and prices make it a damn good liquor store, if nothing else.
"I am sure there are many products I missed... but overall you get the gist. I prefer to do the bulk of my shopping at TJ’s and just supplement from other places as needed."
I'm just the opposite.
I prefer to do the bulk of my shopping at OTHER places (like Costco, Asian markets) and supplement selectively from TJ's.
We have a Costco card but rarely go, we mostly buy paper goods, plastic freezer bags, laundry detergent etc., We were looking at the vacuum sealer & was starting to get excited about the possibilities (I think Costco has pretty decent meats etc.,)... and then realized that Trader Joe's basically offers the same prices for any of the products I was considering... skirt steak, new york strip, frozen shrimp etc., Risk Management 101 tells me I am better off buying in TJ's smaller quantities.
What do you buy at Costco or Asian markets that you could get a TJ's but prefer elsewhere?
(BTW, I do shop at Lola's Mexican market as much as I can... and have found that the Chinese owned G&G market has the best vegetables around town... but overall I still do most of my shopping at TJs)
re: Melanie Wong
Yes G and G (at least in Petaluma) is da bomb- besides it is only three blocks from my house. Once I got over some of the surley cashiers, I realized I could find some great buys. Made super gumbo from crab and shrimp that I bought there over New Years'. G and G has a great Asian and other ethnic food section. I go to Trader Joes for many things (it was a life line when I lived in Bakersfield and Modesto over the last 10 years). The dry goods and dairy products are the best prices around. However I have become a local egg and milk snob of late so I try to get those dairy products from G + G. Eggs from Ripon (just north of Modesto) do not send me into a frenzy of thrills. Also once found Petaluma Tea and Coffee- I found a cheaper places for recently roasted fair trade beans. Sill laughing too hysterically at the prices at "Whole Paycheck" to do any serious shopping. Besides WF is so pretentious and precious, I really don't want to buy there.
And Henrietta the Chicken (in the Petaluma TJ store) kept my son busy for the time I was shopping (sadly Henrietta- a stuffed chicken has found another home).
When one has lived in the "epicurean diaspora", Trader Joes is a viable alternative to the big chains.
Staying out of the $100 dollar store (AKA Costco) these days. Just doesn't make sense for a family of two to buy any food items there.
Good to know about the burritos. I've never tried them.
I like Trader Joe's a lot, except for their overpackaged produce. I won't buy that.
Besides Trader Joe's, I shop at a produce place(the Monterey Market), and half a dozen or so small ethnic markets within walking distance of my house. I haven't been in a "normal" supermarket in at least five years.
I like Trader Joe's for snack foods that cheaply augment the lunches I bring to work. I like their pretzels, various types of chips, crackers (tj stone wheat thins, the multi-grain flat breads). I just bought a bag of papadums (are these new? hadn't seen them before), which are excellent. They're small, nicely spiced and a good snack.
Baby carrots at trader joe's are usually cheap and good too.
I rarely buy produce at TJ since i also dislike all the packaging.
Adding to the lovefest.... I enjoy the Double Dark & Smooth & Mellow Blend brands of coffee.
The Organic Earl Grey has a mesmerizing aroma.
Oh yea... I just had a small list to shop this week and need some special ingredients, so I went to the local piece of crap, worst of all time local Whole Foods (Yulupa Ave in Santa Rosa) - TJ I really appreciate you.
> Spicy Mango (makes good candy)
> Nuts (in general)... Pecans, Cashews, Pepitas in particular... the best prices anywhere on high quality nuts.
> Frozen Buffalo Wings.... short, normal sounding ingredient list, only 200 calories per 4 wings with 17 Grams of Protein, taste great... yeah buffalo wings are easy to make but sometimes you need a healthy quick snack or meal.
> Pound Plus 70% Dark Chocolate for < $4... best everyday dessert chocolate on the market... used almost exclusively in my hot chocolates.
We can't seem to live without the frozen chicken dumplings - pretty healthy and a perfect quick lunch for my daughter and husband who have never seen something wrapped in dough that they don't like (tragically they have been unavailable for the last month or so). Also love the frozen haricot vert, the pomegranete vinegar and glaze, and the grapeseed oil, to name some other unmentioned items. I agree with most of your staples, TJs is certainly a major recipient of our grocery dollars.
Inca Plantain chips!! Avocados great price year round. Single origin Truffles and English Toffee to die for!! Yummy rbst free sour cream, cheaper than Knudsens!! I absolutely love the mozzarella cheese they sell. 99 cent egg dozens!! I also love the honey mango shaving cream as well. Pretzels and molasses bread...mmmmm. May TJ live forever, cause I can't live without 'em!!!
A recent visit to Manhattan Trader Joe's was...
A MADHOUSE. A well-managed one.
It's not on a busy street, but as you enter the store - wow. You sense the high-level energy of hurried but satisfied shoppers. Funny to think I took this store for granted in L.A. more than 10 years ago...
Checkout lines are efficient - there are only two very long lines. One employee holds a picket in the back of the store, making sure one line is only for 12 items or less. Another employee in front directs the traffic, alerting which cashier is open next. Delightful.
I'm getting a sense from various posts here that Trader Joe's in California is a far different experience than TJs in most of the rest of the country. I couldn't help but notice how much of your post waxes thapsodic about the TJ's produce, when here in Massachusetts, the produce at Trader Joe's is universally considered a joke: poor quality, overpackaged and overpriced.
As for fresh meats: er...that department doesn't even exist here. Our Trader Joe's don't sell fresh meat, with the occasional exception of some extremely unpleasant-looking (and again, totally overpackaged) single cuts for insane amounts of money.
Booze: mediocre selections of largely no-name wines and beers, no spirits allowed.
So clearly, by only ever being in a TJs here in MA, I've never really been to one at all.
As for the "booze," I tasted the absolutely worst CS Merlot in the world a few days ago. UGH! However, there are some products that are much better at a less expensive cost we always buy...the VT goat cheese, frozen uncooked shrimp, durum semolina macaronis, organic peanut butter, for example. Oh, and their French roast coffee beans.
I can't remember ever seeing fresh produce or meat that I would buy at any of the 3 TJ's we shop at.
Plugra is an American-made European-style butter -- its name is a play on "plu gras" which means "more fat" in French, because it has a higher butterfat content (82 percent vs. 80 percent for standard butter in the US). Surprisingly, the two percent makes a difference in the way the butter performs. It also tastes good -- very "pure."
re: Ruth Lafler
Plugra is readily available in Giant Eagle here, though. No need to go to TJ's for that, although I'll bet it's somewhat cheaper at TJ's.
I scratch my head when I see people dismiss TJ's because of the bad produce and bad meat. I don't buy produce or meat at TJ's and I still have a number of reasons to go every so often. I'd choose it more often if it were closer. It's not strictly necessary, sure. But a smattering of unique items and some others that are maybe not unique but rare elsewhere and far cheaper makes for a worthy diversion occasionally. (It's a few miles the wrong way after I pick up my girlfriend from work.) And this is in PA where there's no beer/wine.
I don't look for produce in a regular Target either, but I might buy chips there. You know? TJ's works if you wander through and find things that catch your eye. If nothing ever does, well, it isn't going to make sense to you.
Here's another thought: because there are fewer items in TJ's, the unusual things we like to try are more apparent. There may be similar or equivalent items in Giant Eagle (insert name of your regular grocery chain), but we wouldn't expect to see them there, or we don't see because the store is too big.
And if you have a lot of variety already in your area, or at the other extreme, you must get everything in one stop, TJ's either won't impress you or won't be for you at all.
There are certainly things we buy regularly at Trader Joe's, but I can't imagine it being the only place I shopped. Because we don't eat a lot of prepared or frozen foods, huge sections of the store are meaningless to us, but we buy a lot of staples, from frozen berries to dishwasher detergent, there. It's just that it's only one part of a wide variety of good stores that we patronize regularly.
3 relatively new products that are terrific:
1. Philly cheesesteak pizza (frozen). Sounds strange, but is a harmonious fusion (unlike, in my opinion, the BBQ chicken pizza
2. Cocktail grapefruit (fresh produce). These look like underripe grapefruit (because of their green tinge), but they are actually a hybrid - Frua Mandarin and Pummelo. They are sweeter and less acidic than a grapefruit. They have more seeds than a grapefruit, but that's nature!
3. Chicken gorgenzola (frozen) - their salmon with mojito sauce was a dud, but this one has a pleasing blend of gorgenzola, tomatoes, and pesto sauce. The chicken breast is top quality and tender. It will not surpass made from scratch, but it is surprisingly good..